Integrating analytics in e-commerce helps businesses to better understand customers' buying habits and expectations. This infographic will illustrate the various benefits of integrating analytics in e-commerce businesses.

1. Measure Your Marketing
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IQLECT
9 Benefits Of Analytics
IN Ecommerce
Keep an Eye on Consumers' Buying Habits
Build a Strong Retargeting Strategy
Optimize Pricing To Maximize Profits
Forecast Inventory for the Next Season
Personalize Customer's Shopping Experience
Get to Know your Customer Better
Personalized Recommendations for Customers
2
3
4
1
of consumers prefer receiving personalized
messages and offers from brands
of consumers state that they’re more
likely to buy from stores that offer a
personalized experience
Constant eye on consumers’ interests
Can improve the ongoing relationship
Tailors the offer / discount to the consumer's requirements
Historical product pricing
Customer activity
Preferences & order history
Competitor pricing
Desired margins on the product
Price based on available inventory
Animus X390 USB Mouse
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Price: ₹239.00
You Save: ₹60.00(20%)
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Animus X390 USB Mouse
272 customer reviews | 31 answered questions
Inclusive of all taxes
FREE Delivery by Tomorrow 9pm
Order within 3 hrs 25 mins.
M.R.P: ₹299.00
Price: ₹120.00
You Save: ₹179.00(60%)
M.R.P: ₹299.00
Price: ₹120.00
You Save: ₹179.00(60%)
BUY NOW
2 days ago Today
Increase revenue and reduce storage expenses
Give you real-time information about demand forecast
Determine the volume of sales of a particular product
Can track the preferences of visitors and fill a store with relevant products
5
WEB TRAFFIC
6
Measures ad clicks, engagement time of the visitors on your site
Figure out whether or not your marketing strategy is working
Can determine your Return on Investment (ROI) and fine-tune your marketing strategy for the future
80%off
60%off
deal
of the day
People love to view the Deals of the Day
Highlight the Deal of the Day so customers can view that first
Analytics helps retailers study user behavior
The product landing page is most likely to engage the customer and
convert them by getting them to make a purchase
75%
88%
7
Analyze Information to Detect Fraud
Before processing the transaction, request customer approval
Detection of fraud based on customer behavior and patterns
8
Understand the types of customers, their demographics, their behavior
as well as the churn cases
Useful in determining the product strategy and any realignment needed
in order to meet revenue and business goals
From promotions to launch in order to maximize conversions of visitors
9
Most people don’t buy on the first visit
Can boost sales
Keep your brand in the customer's mind
Helps reduce shopping cart abandonment
https://medium.com/@briannawillsss/18-major-benefits-of-e-commerce-business-for-retailers-customers-in-2015-63c5fc87f679
sources:-
https://www.oberlo.in/blog/20-ecommerce-advantages-and-disadvantages
https://www.oberlo.in/ebooks/get-sales-dropshipping/website-personalization
https://conversionxl.com/blog/predictive-analytics-changing-world-retail/?hvid=352IDw
https://www.shopify.com/blog/14681601-google-analytics-for-ecommerce-a-beginners-guide
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