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Copyright © SupportLogic, Inc.
#supportexperience | #SXLive2023
Introduction
Joe Andrews
Chief Marketing Officer
SupportLogic
@andrewsjoe
Welcome to the
Definitive Conference
for Support Experience!
Copyright © SupportLogic, Inc.
The Hottest Topics in Support
#supportexperience | #SXLive2023 Copyright © SupportLogic, Inc.
John Ragsdale
4 Amazing Keynotes!
Tricia Wang Cassie Kozyrkov
Krishna Raj Raja
Crypto Research &
Design Lab’s
(CRADL)
Distinguished Researcher &
Vice President
TSIA
Chief Decision Scientist Google
Founder & CEO SupportLogic,
Inc.
Observability of CX in the AI
Revolution
Myths, Facts and Opportunities
of Generative AI
Support + Success: Better
Together
Leveraging Thick Data to
Understand Customer
Experiences
#supportexperience | #SXLive2023 Copyright © SupportLogic, Inc.
Copyright © SupportLogic, Inc.
#supportexperience | #sxlive2023
Thank You
Speakers!
#supportexperience | #SXLive2023 Copyright © SupportLogic, Inc.
Copyright © SupportLogic, Inc.
#supportexperience | #SXLive2023
Thank You to Our Sponsors
Technology Sponsors
Community Sponsors
#supportexperience | #SXLive2023
Copyright © SupportLogic, Inc.
David Kay
Thank You to Our Judges
Francoise Tourniaire Al Hahn
Judith Platz
Author of The Art of Support
And Founder, FT Works
Principal
DB Kay and Associates
Executive Director
ASP
Chief Customer Officer
SupportLogic, Inc.
#supportexperience | #SXLive2023 Copyright © SupportLogic, Inc.
Thank
YOU!
Copyright © SupportLogic, Inc.
#supportexperience | #SXLive2023
This is a
Movement
Copyright © SupportLogic, Inc.
#supportexperience | #sxlive2023
It’s Time to Transform the Support Experience
Land Expand Retain
Support experience
precedes sales
Support experience impacts product
adoption and expansion
Support experience impacts
brand loyalty and renewals
It’s critical to grow and protect your business
at every phase of the customer journey
#supportexperience | #SXLive2023 Copyright © SupportLogic, Inc.
Copyright © SupportLogic, Inc.
#supportexperience | #sxlive2023
Support Experience Benefits the Entire Company
Support Experience
Management
IT / Business Ops
Product and
Engineering
Customer
Success / Sales
CxOs and
Finance
Support
Executives
Support Managers /
Team Leads
Support Agents
#supportexperience | #SXLive2023 Copyright © SupportLogic, Inc.
Copyright © SupportLogic, Inc.
#supportexperience | #sxlive2023
Three Days of Content.
Curate your own experience.
June
13
Support Experience and AI
June
14
Support and Success
June
15
Agent Experience
#supportexperience | #SXLive2023 Copyright © SupportLogic, Inc.
Copyright © SupportLogic, Inc.
#supportexperience | #sxlive2023
Inaugural Support Experience Awards
Organizational Influence (team)
Customer Experience (team)
Employee Experience (team) Self Service (team)
Technology Adoption (team)
Customer Hero (individual)
Transformational Leader (individual)
#supportexperience | #SXLive2023 Copyright © SupportLogic, Inc.
#supportexperience | #SXLive2023
Copyright © SupportLogic, Inc.
Today’s Agenda: Support Experience and AI
#supportexperience | #SXLive2023 Copyright © SupportLogic, Inc.
Copyright © SupportLogic, Inc.
#supportexperience | #sxlive2023
Embracing the Velocity
of Change: Why Support
Experience is Your New
Moat in the AI Revolution
-Krishna Raj Raja
#supportexperience | #SXLive2023 Copyright © SupportLogic, Inc.
Thank You!
Copyright © SupportLogic, Inc.
#supportexperience | #sxlive2023
Embracing the Velocity of Change:
Why Support Experience is Your
New Moat in the AI Revolution
Krishna Raj Raja
Founder & CEO
SupportLogic, Inc
@krrlogic
Copyright © SupportLogic, Inc.
#supportexperience | #sxlive2023
The Great Acceleration
Copyright © SupportLogic, Inc.
#supportexperience | #sxlive2023
E-commerce replaced physical
channels in 3 months during COVID
Copyright © SupportLogic, Inc.
#supportexperience | #sxlive2023
In the new world, it is not
the big fish which eats the
small fish, it’s the fast fish
which eats the slow fish.
Klaus Schwab
Founder of World Economic Forum
Copyright © SupportLogic, Inc.
#supportexperience | #sxlive2023
Y-2 Y-1 IPO Y+1 Y+2 Y+3 Y+4 Y+5
$0
$1,000
IPO
New companies are reaching $1B in
revenue faster than their predecessors
Copyright © SupportLogic, Inc.
#supportexperience | #sxlive2023
$10B
$100B
2
Yrs.
$2B
$34B
4
Yrs.
2
Yrs.
$9B
$29B
$1B
$66B
5
Yrs.
$3B
$107B
9
Yrs.
$213B
35
Yrs.
$265M
$72B
33
Yrs.
$30M
$21B
64
Yrs.
$49M
31
Yrs.
$225M
$225B $151B
33
Yrs.
$543M
Average Value Creation Per Year: $28B
First-Generation
Cloud-Native
Average Value Creation Per Year: $28B
Market
Cap
Today
Market
Cap IPO
Cloud-native companies are outpacing
first generation companies
Copyright © SupportLogic, Inc.
#supportexperience | #sxlive2023
Source: Bessemer Analysis
Years from $100M
to $1B
AI NATIVE
$ ARR in Millions
$ 1,000M
$ 900M
$ 800M
$ 700M
$ 600M
$ 500M
$ 400M
$ 300M
$ 200M
$ 100M
0 1 2 3 4 5
PREDICTION
AI Native companies
accelerate path to $1 billion
by 50%
AI-Native Companies are expected
out-pace Cloud-Native Companies
Copyright © SupportLogic, Inc.
#supportexperience | #sxlive2023
Companies adopting at least
one type of AI technology
(McKinsey)
70%
AI Adoption by 2030
Copyright © SupportLogic, Inc.
#supportexperience | #sxlive2023
Time to Reach 100 Million Users World Wide
Telephone
Mobile Phone
Facebook
WhatsApp
Instagram
ChatGPT
Years
20 40 60 80
16 years
75 years
4 years, 6 months
3 years, 4 months
2 years, 4 months
100 days
Time to Reach 100 Million Users World Wide
Copyright © SupportLogic, Inc.
#supportexperience | #sxlive2023
AI is eating the world
SOFTWARE is eating the world
CLOUD is eating the world
BIG DATA is eating the world
Copyright © SupportLogic, Inc.
#supportexperience | #sxlive2023
Every Company
is an
AI company
Copyright © SupportLogic, Inc.
#supportexperience | #sxlive22
Engineering
Customer
Success
Account
Management
Front-line
Agents
Product
AI impacts every function
Executives
Escalations
Team
Support Stack
Copyright © SupportLogic, Inc.
#supportexperience | #sxlive2023
Myths, Facts, and
Opportunities of
Generative AI
Cassie Kozyrkov
Jun 15, 8:30 am PT
Copyright © SupportLogic, Inc.
#supportexperience | #sxlive2023
The danger of AI is not that
it is going to rebel against us,
but rather it is going to do
exactly what we asked it to do.
— Janelle Shane
Copyright © SupportLogic, Inc.
#supportexperience | #sxlive2023
Safety | Trust | Compliance |
Hallucinations
Experience is at Stake
Copyright © SupportLogic, Inc.
#supportexperience | #sxlive2023
Experience
is the new moat
Cloud
Big Data
AI
Experience
Copyright © SupportLogic, Inc.
#supportexperience | #sxlive2023
Support Experience
lifts all boats
Product Experience
PX
Brand Experience
BX
Employee Experience
EX
Support Experience
(SX)
Adoption CAC & LTV Productivity
Customer Experience
(CX)
Copyright © SupportLogic, Inc.
#supportexperience | #sxlive2023
Unified Support Experience
Human Agents | Virtual Agents
Systems of Record
Industry Needs Unified Observability
Systems of Engagement
Cases | Chat | Voice
Copyright © SupportLogic, Inc.
#supportexperience | #sxlive2023
We can’t control what
we cannot observe
Copyright © SupportLogic, Inc.
#supportexperience | #sxlive2023
Next-Gen AI
Roadmap for
Better Support
Experience
Jun 15, 9:30 am PT
Copyright © SupportLogic, Inc.
#supportexperience | #sxlive2023
Bank Run
Story
Copyright © SupportLogic, Inc.
#supportexperience | #sxlive2023
Bankruptcy
Story
Copyright © SupportLogic, Inc.
#supportexperience | #sxlive2023
Companies can grow and protect their business only
if they understand and act on unbiased signals from
every customer interaction
Copyright © SupportLogic, Inc.
#supportexperience | #sxlive2023
The Human Side of
Data: Leveraging Thick
Data to Understand
Customer Experiences
Tricia Wang

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Why Support Experience is your new Moat in the AI revolution - SXLive 2023 Conference Keynote - Krishna Raj Raja

  • 1. Copyright © SupportLogic, Inc. #supportexperience | #SXLive2023 Introduction Joe Andrews Chief Marketing Officer SupportLogic @andrewsjoe
  • 2. Welcome to the Definitive Conference for Support Experience!
  • 3. Copyright © SupportLogic, Inc. The Hottest Topics in Support
  • 4. #supportexperience | #SXLive2023 Copyright © SupportLogic, Inc. John Ragsdale 4 Amazing Keynotes! Tricia Wang Cassie Kozyrkov Krishna Raj Raja Crypto Research & Design Lab’s (CRADL) Distinguished Researcher & Vice President TSIA Chief Decision Scientist Google Founder & CEO SupportLogic, Inc. Observability of CX in the AI Revolution Myths, Facts and Opportunities of Generative AI Support + Success: Better Together Leveraging Thick Data to Understand Customer Experiences #supportexperience | #SXLive2023 Copyright © SupportLogic, Inc.
  • 5. Copyright © SupportLogic, Inc. #supportexperience | #sxlive2023 Thank You Speakers! #supportexperience | #SXLive2023 Copyright © SupportLogic, Inc.
  • 6. Copyright © SupportLogic, Inc. #supportexperience | #SXLive2023 Thank You to Our Sponsors Technology Sponsors Community Sponsors
  • 7. #supportexperience | #SXLive2023 Copyright © SupportLogic, Inc. David Kay Thank You to Our Judges Francoise Tourniaire Al Hahn Judith Platz Author of The Art of Support And Founder, FT Works Principal DB Kay and Associates Executive Director ASP Chief Customer Officer SupportLogic, Inc. #supportexperience | #SXLive2023 Copyright © SupportLogic, Inc.
  • 9. Copyright © SupportLogic, Inc. #supportexperience | #SXLive2023 This is a Movement
  • 10. Copyright © SupportLogic, Inc. #supportexperience | #sxlive2023 It’s Time to Transform the Support Experience Land Expand Retain Support experience precedes sales Support experience impacts product adoption and expansion Support experience impacts brand loyalty and renewals It’s critical to grow and protect your business at every phase of the customer journey #supportexperience | #SXLive2023 Copyright © SupportLogic, Inc.
  • 11. Copyright © SupportLogic, Inc. #supportexperience | #sxlive2023 Support Experience Benefits the Entire Company Support Experience Management IT / Business Ops Product and Engineering Customer Success / Sales CxOs and Finance Support Executives Support Managers / Team Leads Support Agents #supportexperience | #SXLive2023 Copyright © SupportLogic, Inc.
  • 12. Copyright © SupportLogic, Inc. #supportexperience | #sxlive2023 Three Days of Content. Curate your own experience. June 13 Support Experience and AI June 14 Support and Success June 15 Agent Experience #supportexperience | #SXLive2023 Copyright © SupportLogic, Inc.
  • 13. Copyright © SupportLogic, Inc. #supportexperience | #sxlive2023 Inaugural Support Experience Awards Organizational Influence (team) Customer Experience (team) Employee Experience (team) Self Service (team) Technology Adoption (team) Customer Hero (individual) Transformational Leader (individual) #supportexperience | #SXLive2023 Copyright © SupportLogic, Inc.
  • 14. #supportexperience | #SXLive2023 Copyright © SupportLogic, Inc. Today’s Agenda: Support Experience and AI #supportexperience | #SXLive2023 Copyright © SupportLogic, Inc.
  • 15. Copyright © SupportLogic, Inc. #supportexperience | #sxlive2023 Embracing the Velocity of Change: Why Support Experience is Your New Moat in the AI Revolution -Krishna Raj Raja #supportexperience | #SXLive2023 Copyright © SupportLogic, Inc.
  • 17. Copyright © SupportLogic, Inc. #supportexperience | #sxlive2023 Embracing the Velocity of Change: Why Support Experience is Your New Moat in the AI Revolution Krishna Raj Raja Founder & CEO SupportLogic, Inc @krrlogic
  • 18. Copyright © SupportLogic, Inc. #supportexperience | #sxlive2023 The Great Acceleration
  • 19. Copyright © SupportLogic, Inc. #supportexperience | #sxlive2023 E-commerce replaced physical channels in 3 months during COVID
  • 20. Copyright © SupportLogic, Inc. #supportexperience | #sxlive2023 In the new world, it is not the big fish which eats the small fish, it’s the fast fish which eats the slow fish. Klaus Schwab Founder of World Economic Forum
  • 21. Copyright © SupportLogic, Inc. #supportexperience | #sxlive2023 Y-2 Y-1 IPO Y+1 Y+2 Y+3 Y+4 Y+5 $0 $1,000 IPO New companies are reaching $1B in revenue faster than their predecessors
  • 22. Copyright © SupportLogic, Inc. #supportexperience | #sxlive2023 $10B $100B 2 Yrs. $2B $34B 4 Yrs. 2 Yrs. $9B $29B $1B $66B 5 Yrs. $3B $107B 9 Yrs. $213B 35 Yrs. $265M $72B 33 Yrs. $30M $21B 64 Yrs. $49M 31 Yrs. $225M $225B $151B 33 Yrs. $543M Average Value Creation Per Year: $28B First-Generation Cloud-Native Average Value Creation Per Year: $28B Market Cap Today Market Cap IPO Cloud-native companies are outpacing first generation companies
  • 23. Copyright © SupportLogic, Inc. #supportexperience | #sxlive2023 Source: Bessemer Analysis Years from $100M to $1B AI NATIVE $ ARR in Millions $ 1,000M $ 900M $ 800M $ 700M $ 600M $ 500M $ 400M $ 300M $ 200M $ 100M 0 1 2 3 4 5 PREDICTION AI Native companies accelerate path to $1 billion by 50% AI-Native Companies are expected out-pace Cloud-Native Companies
  • 24. Copyright © SupportLogic, Inc. #supportexperience | #sxlive2023 Companies adopting at least one type of AI technology (McKinsey) 70% AI Adoption by 2030
  • 25. Copyright © SupportLogic, Inc. #supportexperience | #sxlive2023 Time to Reach 100 Million Users World Wide Telephone Mobile Phone Facebook WhatsApp Instagram ChatGPT Years 20 40 60 80 16 years 75 years 4 years, 6 months 3 years, 4 months 2 years, 4 months 100 days Time to Reach 100 Million Users World Wide
  • 26. Copyright © SupportLogic, Inc. #supportexperience | #sxlive2023 AI is eating the world SOFTWARE is eating the world CLOUD is eating the world BIG DATA is eating the world
  • 27. Copyright © SupportLogic, Inc. #supportexperience | #sxlive2023 Every Company is an AI company
  • 28. Copyright © SupportLogic, Inc. #supportexperience | #sxlive22 Engineering Customer Success Account Management Front-line Agents Product AI impacts every function Executives Escalations Team Support Stack
  • 29. Copyright © SupportLogic, Inc. #supportexperience | #sxlive2023 Myths, Facts, and Opportunities of Generative AI Cassie Kozyrkov Jun 15, 8:30 am PT
  • 30. Copyright © SupportLogic, Inc. #supportexperience | #sxlive2023 The danger of AI is not that it is going to rebel against us, but rather it is going to do exactly what we asked it to do. — Janelle Shane
  • 31. Copyright © SupportLogic, Inc. #supportexperience | #sxlive2023 Safety | Trust | Compliance | Hallucinations Experience is at Stake
  • 32. Copyright © SupportLogic, Inc. #supportexperience | #sxlive2023 Experience is the new moat Cloud Big Data AI Experience
  • 33. Copyright © SupportLogic, Inc. #supportexperience | #sxlive2023 Support Experience lifts all boats Product Experience PX Brand Experience BX Employee Experience EX Support Experience (SX) Adoption CAC & LTV Productivity Customer Experience (CX)
  • 34. Copyright © SupportLogic, Inc. #supportexperience | #sxlive2023 Unified Support Experience Human Agents | Virtual Agents Systems of Record Industry Needs Unified Observability Systems of Engagement Cases | Chat | Voice
  • 35. Copyright © SupportLogic, Inc. #supportexperience | #sxlive2023 We can’t control what we cannot observe
  • 36. Copyright © SupportLogic, Inc. #supportexperience | #sxlive2023 Next-Gen AI Roadmap for Better Support Experience Jun 15, 9:30 am PT
  • 37. Copyright © SupportLogic, Inc. #supportexperience | #sxlive2023 Bank Run Story
  • 38. Copyright © SupportLogic, Inc. #supportexperience | #sxlive2023 Bankruptcy Story
  • 39. Copyright © SupportLogic, Inc. #supportexperience | #sxlive2023 Companies can grow and protect their business only if they understand and act on unbiased signals from every customer interaction
  • 40. Copyright © SupportLogic, Inc. #supportexperience | #sxlive2023 The Human Side of Data: Leveraging Thick Data to Understand Customer Experiences Tricia Wang