1. The #StartupStack
In partnership withFrom

2. @TechCityUK @stripe
In partnership withFrom
The #StartupStack
Itusedtocost£3.3mtolaunchatechstartup.
2000
£3.3m
2005
£275,000
2009
£32,000
2011
£3,200
Source:CB Insights, 2015

3. @TechCityUK @stripe
In partnership withFrom
The #StartupStack
Itusedtotakestartupstwiceaslong
togrowandgoglobal.
Source:Atomico, 2015
72
months
25
months
Founded
2003 - 2008
Founded
2009+
Time taken to reach 100m users
41
months
22
months
Founded
2003 - 2008
Founded
2009+
Time taken to internationalise
from year of founding

4. @TechCityUK @stripe
In partnership withFrom
The #StartupStack
Whythechange?
Asuiteofcloud-basedtoolsdesignedtohelp
entrepreneurseasilyoutsourceandautomatethe
fundamentalsofrunningabusiness,suchasdata
storage,acceptingpaymentsorteamcollaboration.
The #StartupStack

5. @TechCityUK @stripe
In partnership withFrom
The #StartupStack
Source:TechCityUK -StripeStartupStackSurvey, 2016
TheUK#StartupStack
190+toolsnamesacross13businessfunctions
Legal &ComplianceLegal &Compliance
Database ManagementDatabase Management Human ResourcesHuman Resources
AccountingAccountingCode repositoriesCode repositories
CybersecurityCybersecurity
CustomerSupportCustomerSupportRecruitmentRecruitment
Hosting & DataStorageHosting & DataStorage
TeamCollaboration &CommunicationTeamCollaboration &Communication Customer Relationship ManagementCustomer Relationship Management
AnalyticsAnalytics
PaymentsPayments

6. @TechCityUK @stripe
In partnership withFrom
The #StartupStack
Thesetoolsaremakingiteasierand
cheapertostartatechbusinesstoday.
70%
believe someUK startups would
not be able to exist without the
stack of tools they use.
6 - 15
tools used by typical tech
startup today, according to
majority of respondents.
85%
agree that tools have made it
cheaper to start a tech business.
89%
agree that tools have made it
easier to start a tech business.
Source:TechCityUK -StripeStartupStackSurvey, 2016

7. @TechCityUK @stripe
In partnership withFrom
The #StartupStack
Today,startupsdon’treinventthewheel.
Source:TechCityUK -StripeStartupStackSurvey, 2016
Less than 10%build their
own payments infrastructure
Less than 12%build their
ownCRM system
“TheDIY-approachtosetting
upyourowninfrastructure
nolongermakessensefor
today’sstartups,whenthey
caninstantlyintegratewith
StartupStacktoolsthatdo
alltheheavylifting.Italso
future-proofsbusinessesand
acceleratesgrowthbybaking
intheabilitytoscale.”
—JamesAllgrove
HeadofUKGrowthatStripe
Less than 14%build their
own servers or data storage

8. @TechCityUK @stripe
In partnership withFrom
The #StartupStack
1in4ofthetoolsnamedinthesurvey
werelaunchedwithinthepastfiveyears.
Source:TechCityUK -StripeStartupStackSurvey, 2016
“Manyofthesebusinessesarealso
startupsthatdidn'texistafewyearsago,
andsotheyhaveadeepunderstanding
ofourmentalityandourdesiretofocus
onwhatwedobestandongrowing
reallyquicklywhilemakingourcustomer
propositionbetterandbetter.”
—AronGelbard
CEO,Bloom&Wild
2011-2015

9. @TechCityUK @stripe
In partnership withFrom
The #StartupStack
Wherearetoolshavingthebiggestimpact?
Source:TechCityUK -StripeStartupStackSurvey, 2016. Multiple answers possible.
Analytics
TeamCollaboration &Communication
Hosting & DataStorage
Payments
Customer Relationship Management
Code Repositories
CustomerSupport
Accounting
Database Management
Cybersecurity
Recruitment
Human Resources
Legal &Compliance
0% 10% 20% 30%
Percentage of startups which rated tool group as most impactful

10. @TechCityUK @stripe
In partnership withFrom
The #StartupStack
#1Analytics Toolstohelpgatherandanalysebusinessdata,
fromsocialmediaengagementtoconversionratesonmobile.
Source:TechCityUK -StripeStartupStackSurvey, 2016
54% QUICKER PRODUCT DEVELOPMENT
42% BOOSTING PRODUCTIVITY
38% GETTINGTO MARKET MOREQUICKLY
“determinewhat
partsoftheproduct
workorneedchange”
“usercentricdesign
anddatadriven
development”
“betterreturnonmarketing
investmentanddatawithwhich
toinformstrategydevelopment”
“understandingofwhat
ishappeningtomy
businessandcustomers”
“Yougrow
whatyou
measure”
“ActionableData”
”BetterROI”
Biggest benefits
What startups say

11. @TechCityUK @stripe
In partnership withFrom
The #StartupStack
#2TeamCollaboration
&Communication
Toolstohelpwithremoteworking,
file-sharing,issuetracking,project
managementandcommunication.
Sources:TechCityUK -StripeStartupStackSurvey, 2016 | g2crowd, 2016
“Ideas
easierto
implement”
“Better
customer
service”
“Keeping
informationall
inoneplace”
“Gettinginputfromothers,
orsharingideaswithteams
becomeseasier”
“itinfluencesand
maintainscompany
culture”
“takingprojectcommunications,issue
tracking,andtasktracking,assignment
andmanagementoutofemail”
89% EASIERTOWORK REMOTELY
80% BOOSTING PRODUCTIVITY
52% QUICKER PRODUCT DEVELOPMENT
Biggest benefits
What startups say

12. @TechCityUK @stripe
In partnership withFrom
The #StartupStack
#3Hosting&DataStorage Toolstohelpwithmanagingcloudstorage,
applicationplatformsandwebhosting.
Source:TechCityUK -StripeStartupStackSurvey, 2016
“Simplicity-contracting
outthisservice”
“Easierscalability
andflexibility”
“Reducedcost” “Scalability”
74% REDUCEDOPERATINGCOSTS
46% GETTINGTO MARKET MOREQUICKLY
45% QUICKER PRODUCT DEVELOPMENT
Biggest benefits
What startups say

13. @TechCityUK @stripe
In partnership withFrom
The #StartupStack
#4Payments Toolstohelpwithacceptingpayments
andautomatingfinancialoperations.
Sources:TechCityUK -StripeStartupStackSurvey, 2016 | g2crowd, 2016
“Bettercashflowand
paymentsexperience”
“Easiertointegrate
ApplePay”
"Decreaseddevelopertime
forconcepttocompletion"
“Efficiency” “Bettermonetisation”
"Developersdon'thavetoworry
aboutsecurityandPCIcompliance"
"Getanideatomarket
asquicklyaspossible"
58% GETTINGTO MARKET MOREQUICKLY
58% EASIERTOEXPANDINTERNATIONALLY
51% REDUCEDOPERATINGCOSTS
Biggest benefits
What startups say

14. @TechCityUK @stripe
In partnership withFrom
The #StartupStack
Source:TechCityUK -StripeStartupStackSurvey, 2016
Casestudy:UnbundlingBloom&Wild’sStartupStack
“We'veusedahuge
numberoftoolsto
accelerateour
growth…Allthe
areasthatweuse
thirdpartytoolsfor
arebigsourcesof
complexityand
wouldhavetakena
hugeamountof
time,effort,staff
andcosttocreate
ourselves.”
— AronGelbard
CEO,Bloom&Wild
AnalyticsAnalytics
CollaborationCollaborationPaymentsPaymentsCybersecurityCybersecurity AccountingAccounting
Hosting & DataStorageHosting & DataStorage
CustomerCommunicationCustomerCommunication
Code RepositoriesCode Repositories DeliveryDeliveryCustomer supportCustomer support

15. @TechCityUK @stripe
In partnership withFrom
The #StartupStack
Whereistheredemandformoretools?
think more tools in cybersecurity
could help startups grow faster
2 in 5
think that more tools in legal & compliance
could help startups grow faster
Source:TechCityUK -StripeStartupStackSurvey, 2016
“...inkeyareas,suchaslegalfunction,HRfunctions,andcybersecurity,thereisstillmoretolookforwardto.At
Seedcamp,we’reactivelyinvestingintocompaniesthatwillplugtheselastremaininginfrastructuregaps,including
CharlieHR,afreetouseautomatedHRplatform,andcybersecuritystartup,Rawstream,whichhelpsemployeesstay
safeandproductive.ThisyearwepartneredwithNextLawLabstoinvestevenmoreintothelegaltechspace,and
havealreadybackedcompaniesincludingJurotoautomatelegalcontracts.”
— CarlosEspinal,Partner,Seedcamp
emerging examples emerging examples
1 in 5

16. @TechCityUK @stripe
In partnership withFrom
The #StartupStack
Whatdostartupslookforintools?
Cost-efficiencyisimportant,butcertainlynottheonlydecidingfactor.
Source:TechCityUK -StripeStartupStackSurvey, 2016
“...theresearchalsohighlightstheimportanceoffactorssuchascost,easeofintegrationandstability,all
threeofwhichringtrue.I’dalsoadduserexperienceandglobalperformancetothelist–foraglobal
businesssuchasours,cloudbasedtoolsmustworkaswellforourcolleaguesinourAPACofficesasthey
doinourEuropeanones…”
— MichaelHall,EmployeeEnablementTechManager,Skyscanner
Cost
SimpleIntegration
Stability/Reliability
UX/Interface
InteroperabilityBetweenTools
Scalability
SupportandDocumentation
Other
72% COST-EFFICIENCY
59% EASEOF INTEGRATION
56% STABILITY

17. @TechCityUK @stripe
In partnership withFrom
The #StartupStack
Getintouchandshareyourthoughts.
#StartupStack
AboutTechCityUK
TechCityUK’smissionistoacceleratethegrowthofLondonandtheUK’sdigitaleconomy.
Itfocussesonareaslikedigitalskills,smartcapitalinvestment,infrastructure,international
developmentandleadership.
ItstartedlifeinShoreditchin2010,launchedbytheUKPrimeMinisterDavidCamerontosupport
theEastLondontechclusterknownasLondonTechCityorSiliconRoundabout.Sincethenithas
grownitssupporttoGreaterLondon,ManchesterandothermajorcitiesaroundtheUK.
AboutStripe
Stripeisatechnologyplatformthatdevelopersandentrepreneursusetobuildinternet
businesses.Thousandsofbusinesses—rangingfromstartupstolistedcompanies—relyon
Stripe’ssoftwaretoolstoacceptpaymentsandexpandglobally.Sinceitwasfoundedin2010,
Stripehasbeenattheforefrontofexpandinginternetcommerce,supportingentirelynew
businessmodelsandpoweringpaymentsfortheworld’smostinnovativecompanies,suchas
Deliveroo,Mondo,Kickstarter,Shopify,SalesforceandTwitter.
@Stripe
@TechCityUK

18. @TechCityUK @stripe
In partnership withFrom
The #StartupStack
Appendix
Source:TechCityUK -StripeStartupStackSurvey, 2016
Researchbackground
TechCityUKandStripe
conductedasurveyinJune2016
onhowstartupsusetools.
311responses,andmorethan
halfofthesecamefrom
founders&entrepreneurs.
Focusonearly-stagestartups-
halfofrespondentsworkedin
companieswith5orfewerstaff.
Founder/entrepreneur
Softwareengineer
Salesmanager
Productmanager
Operationsmanager
Designer
Marketing/PRmanager
Investor
Other

19. @TechCityUK @stripe
In partnership withFrom
The #StartupStack
Appendix
Toolsasnamedandcategorisedbysurveyrespondents
Analytics
4qbyIperceptions
Adobe
Alexa
Alteryx
Amazon
Appsflyer
AtlasbyQuartz
BIME
Bingwebmastertools
Brandwatch
Buffer
Canddi
Clicky
ConstantContact
Crazyegg
DeltaDNA
E-Tracker
Fabric
FacebookInsights
Fivetran
Flurry
Gecko
GoogleAnalytics
GoSquared
Hadoop
Heroku
Hootsuite
HotJar
Hubspot
IBM
Import.io
Intercom
KeenIO
Keywordxp
Kissmetrics
Looker
Microsoft
Mixpanel
MonsterInsights
Moz
OpenWebAnalytics
Optimizely
Oracle
Periscopedata
Piwik
pulsar
Rateaco
RJMetrics
Salesforce
SAP
Segment
Sendible
similarweb
SiteCatalyst
Snowplow
Solver
sproutsocial
SPSS
Suade
Tableau
UXCam
WolframAlpha
Wordpress
Yahoo
Accounting
FinancialForce
FreeAgent
FreshBooks
Kashflow
QuickBooks
Quicken
Sage
Wave
Xero
Coderepositories
Bitbucket
GitHub
gitlab
GoogleCode
Jira
SourceForge
SourceTree
Stash
Waffle
CRM
Agile
Base
Capsule
Dynamics
Google
Hubspot
Insightly
Leadscore
MailChimp
Odoo
OnePageCRM
Oracle
Pipedrive
Sage
Salesforce
Zoho
Customersupport
Asana
Conversocial
desk
facebook
GitHub
Intercom
InvoiceNinja
Linkedin
MailChimp
MicrosoftDynamicCRM
Olark
PipeDrive
Slack
smp
Stripe
TeamInbox
TeamSupport
Trello
uservoice
Zendesk
Cybersecurity
Avast
Cisco
Kaspersky
Verizon
Humanresources
CharlieHR
Hired
Simplydocs
Workable
Databasemanagement
Access
Amazon
Google
IBM
MicrosoftAzure
MicrosoftSQLServer
ManagementStudio
MySQL
Oracle
Salesforce
SQLyog
Squel.js
Hosting&datastorage
AmazonS3
AmazonWebServices
Bitbucket
Box
Cisco
DigitalOcean
Dropbox
EngineYard
Godaddy
GoogleCloud
GoogleDrive
Hadoop
Heroku
Hostgator
IBM
Juniper
MicrosoftAzure
MicrosoftOneDrive
OVH
Rackspace
Strikingly
Talend
UKfast
Legal&compliance
DocuSign
Payments
Adyen
ApplePay
Avangate
Braintree
Chargify
CurrencyCloud
Datacash
GoCardless
Google
Harvest
Ingenico
Instamojo
iZettle
Mangopay
Payoneer
PayPal
Quaderno
Realex
Sagepay
shopify
Skrill
Square
Stripe
Transferwise
Worldpay
Recruitment
Entelo
Greenhouse
Lever
LinkedIn
TalentRocket
Workshape
Workable
Teamcollaboration
&communication
Asana
Atlassian
Basecamp
CiscoWebex
Confluence
Dropbox
Evernote
Facebook
Flowdock
GitHub
Gmail
GoogleApps
GoogleCalendar
GoogleDrive
GoogleHangouts
Hipchat
Huddle
iMindmap
inMotion
Intercom
JIRA
MicrosoftOffice365
Outlook
Ryver
Salesforce
Samepage
Skype
Slack
Smartsheet
Trello
Waffle
Whatsapp
Yammer