By 2021, 82% of all consumer Internet traffic will be video according to the most recent Cisco Visual Networking Index report. Cloudflare supports an expansive global network that can optimize the delivery and streaming of high quality video to a global audience. Cloudflare Stream makes video streaming easy and affordable at scale. Join us for this 45 minute webinar to get a better understanding of Cloudflare’s approach to video: -Why Cloudflare takes on video in an already crowded market -How Cloudflare Stream aims to simplify video streaming, while also making it more economical -How Cloudflare Stream can deliver fast video playback anywhere in the world -Adding programmability to Stream using the API Understanding the Stream pricing model, and how it translates with existing market provider models

1. Why Stream Video with Cloudflare?

2. Speakers
Derek Yee
Product Marketing Lead,
Performance Solutions
Zaid Farooqui
Product Manager, Stream
Deeksha Lamba
Product Marketing,
Stream

3. of online marketers use video
content to engage their
customers(3)
Consumer Video-on-Demand (VoD)
traffic will nearly double by 2021(2)
By 2021, ~80% of internet traffic will be video
Internet Traffic from Video(1)
2x
2016
63%
82%
2021
87%
Source: (1) & (2) Cisco Visual Networking Index: Forecast & Methodology, 2016 -2021
(3) Forbes Video Marketing: The Future Of Content Marketing

4. Cloudflare Stream
Easy, affordable video streaming at scale

5. Complexity
Existing video publishing and
delivery platforms are difficult to
integrate and support. Building a
platform requires special skills and
resources.
Cost
Increasing costs of supporting
multiple video components and
delivery from storage.
Storage
Encoding
Distribution
Player
Analytics
Control
Popular video discovery platforms target
viewers with promotional content to draw
viewers away from customer sites
Recommended
videos
The YouTube problem Complexities of building a video platform
Video streaming challenges

6. Analytics
● Pricing (usually
monthly plans)
● Metrics covered
● Integration with
other CRM or sales
tools
Video Player
● Pricing (usually
monthly plans)
● Monthly limits on
bandwidth or
videos
● Bitrate streaming
● Ad integration
(VAST/VPAID)
● Partnerships,
especially for
storage, encoding,
and CDN
Distribution (CDN)
● Pricing (Free with
Cloudflare)
● Monthly bandwidth
limits
● Overage costs
● Partnerships,
especially for storage,
encoding, and player
Encoding / Transcoding
● Pricing (usually per
minute for each output
type - SD, HD, UHD)
● Monthly limits (no. of
videos or minutes)
● Overage costs
● Partnerships,
especially for storage,
CDN, and player
The Video Landscape
Storage / hosting
● Pricing (usually per
GB)
● Storage limits
● Overage costs
● Egress fees

7. Simplify video delivery
Fast playback and control
Deliver high quality videos using the
included player with adaptive bitrate
streaming on any device.
Easily upload videos
Simple drag and drop video uploads
that allows videos to be published
using a unique URL or embeddable
code
Affordable
Pay for video storage based on total video length,
regardless of file size. Video streaming costs are based
on the number of minutes watched instead of
bandwidth.

8. 8
Cloudflare Stream

9. The Stream Advantage

10. 153+Data centers globally
2.8B
Monthly active visitors
generating 1.4 trillion
page view
10%of all worldwide Internet
requests everyday
8MRequests/second
websites, apps & APIs
in 150 countries
10M+
Cloudflare’s Global Anycast Network
2x
Speed up each
request by
10

11. Stream Delivery
High performance video delivery
on Cloudflare’s global network.
* Available as a standalone
option
Encoding
Provides up to four different
encoding formats that are auto
tuned for user device and
available bandwidth.
Player
Free player supported across all
browsers and devices with
customizable playback and
appearance options.
Support for smart ad insertions
upcoming.
Storage
Bundled storage including pre-
fetch integration with existing
public cloud storage providers.
Analytics
Basic video playback
analytics included

12. Getting Started with the Stream API

13. Activating Stream
1. Login to your Cloudflare account
2. Click the “Stream” icon
3. Buy storage (in minutes) to enable Stream

14. Using the Stream API
Each call to the Stream endpoint requires you to pass (1) the email on
your Cloudflare account (2) your auth key and (3) your zone id.
curl -X POST -d '{"url": "...", "name": "..."}'
-H "X-Auth-Key: $AUTH_KEY"
-H "X-Auth-Email: $EMAIL"
https://api.cloudflare.com/client/v4/zones/$ZONE_ID/stream/copy

15. Using the Stream API
The Zone ID is found under the Domain Summary

16. Using the Stream API
The API Key is found on the Profile page (https://dash.cloudflare.com/profile)

17. /stream/copy
POST Accepts a link to a video file. Returns the status of the request.
curl -X POST -d '{"url": "$VIDEO_URL", "name": "$INTERNAL_KEY"}'
-H "X-Auth-Key: $AUTH_KEY"
-H "X-Auth-Email: $EMAIL"
https://api.cloudflare.com/client/v4/zones/$ZONE_ID/stream/copy

18. /stream
GET Returns a list of videos with status.
curl -X GET "https://api.cloudflare.com/client/v4/zones/$ZONE_ID/stream"
-H "X-Auth-Email: $EMAIL"
-H "X-Auth-Key: $AUTH_KEY"
-H "Content-Type: application/json"

19. Stream Video Player
Out of the box video player for any Cloudflare Stream video.
<stream src="$VIDEO_ID" controls></stream>
<script data-cfasync="false" defer type="text/javascript"
src="https://embed.videodelivery.net/embed/r4xu.fla9.latest.js?video=$VIDEO_ID"></script>

20. Video Analytics
Views
Total number of views and time viewed (milliseconds) is provided for
every video.
Buffering
Initial and total average buffering time (milliseconds) is provided
for every video.
Bitrate
Average bitrate (bits/second) is provided for every video.

21. Roadmap
Cloud Auto-fetch
Automatically import, encode and deliver
videos from Stream by dropping it in your
AWS or Google Cloud Storage bucket.
Mobile SDK
Improving the video experience with an
iOS and Android SDK that enables use-
cases such as offline viewing and speed
control.
21
PERFORMANCEMONETIZATION
Smart Ad Insertion
Support monetization features that
help publishers drive up revenue.
SECURITY
Bot Mitigation
Deploy bot detection mechanisms for
videos to protect against fraudulent
attacks, particularly in adtech.

22. Customer case study
CHALLENGES
● Expanding their service to include long form
content that requires a more robust global
delivery network
● Increased egress costs for for videos
accessed from Google storage
● Require fast video playback for global users
SOLUTION
● Fast encoding and distribution to a global
audience
● Integrated support with Google Cloud
WHY CLOUDFLARE
● Cost effective with predictable pricing
● Global scale for distribution
● Option to use their own player
● Partnership with Google
Company / Organization
Rave, Inc.
Video Application
Artificial Intelligence (AI) to
build mashup music videos.
Amount of Video Content
6k - 7k Videos Generated / Mo.
30 Tbps Bandwidth / Mo.
Plan Type
Cloudflare Enterprise"We want our music to keep getting better, the AI side of things is becoming more complex by
orders of magnitude. Our user base is increasing, which is putting a greater strain on our
streaming capabilities, which is why we’re excited to work with Cloudflare because they can help
us with those challenges."
Michael Pazaratz, CEO of Rave.
22

23. Pricing

24. Stream Pricing
Storage
Costs based on total
length of video content
Streaming
Costs based on total engagement
and minutes watched

25. Price Comparison
25
Stream Pricing Cloud Provider Pricing
Streaming a library of 7 TB of HD videos over the course of
one month with approximately 1,000,000 minutes of viewing
time to a global market.
Streaming a library of 7 TB of HD videos over the course of one
month with approximately 1,000,000 minutes of viewing time to the
Americas, Europe and Asia (Accessing data centers in Brazil, US, UK
and Singapore).
Cloudflare Stream costs at least 80% less than a comparable
cloud provider offering.
● Free player included
● No additional costs to serve global users
Significantly higher costs when building a multi-product solution in
the cloud.
● An external open source player needs to be integrated
● Unexpectedly high additional costs for data egress
● Varying CDN costs for data center usage across different
Total cost: $1,083.00
/month
Total cost: $5,178.00
/month
Assumptions:
50% engagement.
Average video length 4 minutes.
4 views per video.

26. Price Comparison
26
Stream Pricing Cloud Provider Pricing
Streaming cost: $1,000.00/month Streaming cost: $5,178.00/month
Streaming costs at a rate of $1 per 1,000 minutes. Total sum including encoding, CDN and player costs.
Distribution $4,241.00 Based on rates that range from
$0.085 to $0.25 per GB delivered.
Bandwidth of 3164 GB at 6 Mbps
Encoding $270.00 Based on HD content of 1200
minutes at a rate of $0.0150 per
minute
Player $500.00 Standalone player based on $0.001
per impression
Storage cost: $83.00/month Storage cost: $167.00/month
Storage costs are based on the length of content at
$5 per 1,000 minutes
Based on file size of 500 GB ($0.0230/GB)

27. Thank You!

28. Questions