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ProHEALTH Foundation
Promoting health through sports…!
 We generally think that, most of the urban
population is living in major metros of India
 But…the truth is that….
 About 60% of the urban population lives in
Tier III and Tier IV cities of India…!
 More that 50% of this population consists of
children and youths.
 Most of these Tier III and IV cities have no
organized sporting or running events were
everyone can get involved
Source: McKinsey Global Institute, India’s Urban Awakening. Building
Inclusive Cities and Sustaining Economic Growth, April, 2010
ProHEALTH Foundation
Promoting health through sports…!
Cardiovascular diseases are the leading
cause of death and disability in India.
Nearly half of these deaths are likely to occur in
young and middle aged individuals (30-69 years)
Increasing levels of cardiovascular risk factors especially
hypertension, dyslipidemia, diabetes, overweight or
obesity, physical inactivity and tobacco use.
Chronic Diseases are going up
Physical activity is coming down
Source: World Health Organization, SEARO, India
ProHEALTH Foundation
Promoting health through sports…!
ProHEALTH believes in a
public health approach
to these issues
Our intervention
Organize
running
race events
Increases
physical
activity
Promotes
Health and
Well-being
Athletic
Talent
Promotes
discipline
and
competition
Social and
public
health
impact
Addresses
growing
burden of
disease
ProHEALTH Foundation
Promoting health through sports…!
Our Major target –
Tier III and Tier IV cities in India
Our Major target audience –
Children, Youth and Middle age groups
We believe in catching them
young. So that life-long habits
are developed.
ProHEALTH Foundation
Promoting health through sports…!
 Encourages participation across all age groups and socio-economic status. It involves
masses..!
 Running as a sport has least overheads and is a life-long sport
 Children get excited by distances like 5 kms and 10 kms
 Running is the basis of all other sports
 Getting a medal at finish line is a real encouragement for children and youth for future
participation
Why promote
running?
ProHEALTH Foundation
Promoting health through sports…!
Why Tier III and
Tier IV cities?
 Presence of large population especially of Children and Youth
 Lack of professionally organized running events
 Most of the running events only get organized in big metro cities like
Mumbai, Delhi, Hyderabad, Bangalore etc
 Ample training spaces and clean air
 Breeding places of Talent and opportunity to connect with rural
population and athletes
ProHEALTH Foundation
Promoting health through sports…!
Our Approach….!
ProHEALTH would
systematically organize
running events in a
specified geography over
the years…..!
Impact
 Large number of people get involved in
running events
 Regular running events promotes training for
the events and competition among children
and youth
 Running gets popularity as a sport
 New Talent gets identified for the sport which
gets promoted to bigger marathon events

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Why ProHEALTH foundation

  • 1. ProHEALTH Foundation Promoting health through sports…!  We generally think that, most of the urban population is living in major metros of India  But…the truth is that….  About 60% of the urban population lives in Tier III and Tier IV cities of India…!  More that 50% of this population consists of children and youths.  Most of these Tier III and IV cities have no organized sporting or running events were everyone can get involved Source: McKinsey Global Institute, India’s Urban Awakening. Building Inclusive Cities and Sustaining Economic Growth, April, 2010
  • 2. ProHEALTH Foundation Promoting health through sports…! Cardiovascular diseases are the leading cause of death and disability in India. Nearly half of these deaths are likely to occur in young and middle aged individuals (30-69 years) Increasing levels of cardiovascular risk factors especially hypertension, dyslipidemia, diabetes, overweight or obesity, physical inactivity and tobacco use. Chronic Diseases are going up Physical activity is coming down Source: World Health Organization, SEARO, India
  • 3. ProHEALTH Foundation Promoting health through sports…! ProHEALTH believes in a public health approach to these issues Our intervention Organize running race events Increases physical activity Promotes Health and Well-being Athletic Talent Promotes discipline and competition Social and public health impact Addresses growing burden of disease
  • 4. ProHEALTH Foundation Promoting health through sports…! Our Major target – Tier III and Tier IV cities in India Our Major target audience – Children, Youth and Middle age groups We believe in catching them young. So that life-long habits are developed.
  • 5. ProHEALTH Foundation Promoting health through sports…!  Encourages participation across all age groups and socio-economic status. It involves masses..!  Running as a sport has least overheads and is a life-long sport  Children get excited by distances like 5 kms and 10 kms  Running is the basis of all other sports  Getting a medal at finish line is a real encouragement for children and youth for future participation Why promote running?
  • 6. ProHEALTH Foundation Promoting health through sports…! Why Tier III and Tier IV cities?  Presence of large population especially of Children and Youth  Lack of professionally organized running events  Most of the running events only get organized in big metro cities like Mumbai, Delhi, Hyderabad, Bangalore etc  Ample training spaces and clean air  Breeding places of Talent and opportunity to connect with rural population and athletes
  • 7. ProHEALTH Foundation Promoting health through sports…! Our Approach….! ProHEALTH would systematically organize running events in a specified geography over the years…..! Impact  Large number of people get involved in running events  Regular running events promotes training for the events and competition among children and youth  Running gets popularity as a sport  New Talent gets identified for the sport which gets promoted to bigger marathon events