[TEMPLATE] The 7-Figures Case Studies Deck - RoySelbach.comRoy Selbach
This 7-Figure Case Studies Template is created to give you guidance in how to set-up the most converting case-study deck.
It’s perfect for people who want to start a business, entrepreneurs and salespeople looking to close more deals.
✅ The well-known, but poorly understood way to get a prospect over the finishline
✅ The little-known anatomy that makes a huge difference when closing a potential client
✅ The framework that completely changes everything
Get the full version 100% for free now! Download it for: https://royselbach.com/resources/7-figure-case-studies-template/
[TEMPLATE] The 7-Figures Case Studies Deck - RoySelbach.comRoy Selbach
This 7-Figure Case Studies Template is created to give you guidance in how to set-up the most converting case-study deck.
It’s perfect for people who want to start a business, entrepreneurs and salespeople looking to close more deals.
✅ The well-known, but poorly understood way to get a prospect over the finishline
✅ The little-known anatomy that makes a huge difference when closing a potential client
✅ The framework that completely changes everything
Get the full version 100% for free now! Download it for: https://royselbach.com/resources/7-figure-case-studies-template/
Your Brand is literally the complete experience that your prospects and customers have with your business.
Your brand lives in every phone call, presentation, service call, and by everyone you employ. It's what you stand for, the promises you make, and your personality.
We will help you to identify and match, from customer view, emotional benefits to each customer and segment type.
Are you ready..? Let's get started..!
Connect with us on Facebook
https://www.facebook.com/FawcettGroup.BrandMarketingFolsom
Your Message Matters – The Mechanics of Developing a Powerful Brand and Awareness Strategy. Learn more about the brand promise, your brand position, and the five crucial branding prinicples.
Rachel Quilty of Jump the Q Inc. shares Part 2 - Brand Yourself Blueprint 3 part training series. Notes and Work Journal are a FREE resource available at http://www.brandyourselfblueprint.com
In this presentation we discuss:-
What is a personal brand?
Considering the three concepts that comprise our total image.
1. Presentation
2. Attitude and communications skills
3. Performance and reputation
We also consider:-
- What is your current personal brand or image?
- What is your best personal brand?
- Why change or update your personal brand? Or Professional Image?
From the traditional basics such as networking and press releases to newer tools such as social media and mobile websites, learn the low cost or no cost ways to take your business to the next level with better marketing.
eROI The Measurement Model: Old and New Puget Sound AMA June 9, 2010Dylan Boyd
Keeping ahead of marketing and advertising trends is a challenge. An even steeper hill to climb? Getting a handle on which trends best suit your company’s needs, goals and budget. And, in this market it’s vital that whichever techniques you do use supply you with results that are measurable.
Join eROI to learn the top 10 things that can shape your ROI model for 2009 and beyond.
WHAT'S IN IT FOR YOU?
Which online trends you should be watching
How storytelling is the new campaign
What tools you can use to listen, learn and measure
Determine what success is and how to define it
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
How to use best practice b2 b branding, communications
1. Pitch Perfect.
How to use best-practice B2B branding, communications and marketing to
speed your growth, especially in new markets.
Enterprise Ireland
Digital Strategies for International Markets.
Kilkenny, 21st March 2018
Presenter:
Ed Field, Managing Director, Maverick ( www.Maverick-intl.com )
2. Since 2005. Team of 13. See maverick-intl.com
Fuelling success for ambitious,
internationally focused B2B
companies and brands.
3. MarketingCommunications
+Strategy. Positioning. Branding.
Copywriting. Photography. Video.
Websites. Sales Presentations.
Content. ABM. Social. SEO. PPC.
Email. Display. Landing Pages,
Marketing Automation.
A powerful combination that’s driving extraordinary success in
the technology, industrial and professional services sectors.
4. Revenue generating programmes
30+ International B2B Clients
Professional Services
Centre of Project
Management (UL)
Target Sectors:
Engineering, Pharma, BioTech.
Construction, Healthcare, Gov.
Leading Edge Group
Target Sectors:
Healthcare, Medical,
Pharma .
University of Limerick MBA
Target Sectors:
Pharma, Medical, BioTech,
Manufacturing, Finance, Energy.
Industrial
Carey Glass
Target Sectors:
Architects, Glazing &
Building Contractors.
FloorTech
Target Sectors:
Pharma, Transport, Retail,
Food & Beverage, Auto.
Safety Storage
Target Sectors:
Pharma, Medical Devices,
Energy, Construction, Food.
Technology
Emisoft
Target Sectors:
Oil & Gas, Chemicals, Metals &
Mining, Pharma, Biotech.
Solgari
Target Sectors:
Healthcare, Fintech, Recruitment,
Financial Services.
ECAT
Target Sectors:
Transport & Logistics, Retail,
Facilities Management.
6. A standard of B2B branding and communications that
sparks extraordinary gains for an organisation.
Same business strategy, same product/service, same people
– but a very different result.
‘Pitch Perfect’
16. The impact.
Helps retain and up-sell to existing clients.
Protected and increased margins.
Massive reduction in sales effort required and huge reduction in time-to-close.
Increased flow of high quality warm leads. Increased lead-to-sale conversion rates.
Improved recruitment and increased motivation.
Making easier work of business.
Opening up to realise the full potential of the business.
More sweet spot customers.
Greater profitability.
17. You can now cut through the clutter, reach
anyone, anywhere and engage, educate,
excite and amaze.
Raise your expectations.
The standard of B2B branding and communications in general is low.
Few executives in B2B organisations have witnessed the impact of
anything close to a ‘Pitch Perfect’ communications.
Expectations are low. So re-set, forget what you know.
Expect this:
18. When a sweet prospect who has never heard of your brand
lands on your website, be it the homepage or any other
page, there is an immediate, less than one second, very
positive first impression made, consciously and sub-
consciously. You’ve immediately begun to build trust and
you’ve sparked interest, they are ready to explore more.
1-second impact
19. When the prospect explores a little further, for example on
your website, you are hitting on all their key touch points. All
perfectly tuned to their perceptions, needs and concerns –
trust is building further, they are more and more impressed,
they are really excited that you have exactly what they need,
they take the next step. .
60-second engagement
31. ⎼ Don’t see the need, don’t understand the opportunity
⎼ Low ambition
⎼ Poor experiences with previous communications projects & providers
⎼ Looking for quick fixes e.g. a new website
⎼ It’s hard. Get 50 ducks in a row – many aspects, needs many talents
⎼ Few providers in B2B space, fewer still to deliver all that’s required
⎼ Requires investment
⎼ Takes time
Why not?
36. There is a way…
5 phases
20 key steps
4 guiding principles
37. The Path to Transformation
Research & Understand
Clarify, Define & Plan
Develop Ingredients
Produce & Roll-out
Refine, Develop & Amplify
3
2
1
4
5
38. 1. Deep understanding of the company, offering, customers,
competition and market.
Research & Understand
39. 1. Clarity on, and extensive material for, the fundamental facts: what you
do, for who, how you do it differently, the value delivered, the proof.
2. Clear Purpose – People first engage with ‘why’ you do what you do, not
‘what’ or ‘how’. A clear purpose, for an organisation or brand,
underpins the development of effective communications. A purposeful
company/brand is a more powerful one.
3. Clear Positioning - What to own in the prospects mind. What’s the lead
attribute you can be and want to be known for?
Clarify, Define & Plan
40. 4. Personality defined - how you look, sound and act – true to the
company/brand and resonating with your sweet spot prospects. This
definition will direct the development of your visual style, tone of voice,
images etc.
5. Distill all into a succinct Value Proposition. A statement which explains
what benefit you provide (what problem you solve) for who and how you
do it uniquely well. It explains, in your niche, why you’re distinctly better
than the alternatives. The value prop is a distillation of the facts and is
aligned with your purpose.
Clarify, Define & Plan
41. 6. Clear Construct - what are the parts and how do they work together,
crucial for clear website navigation. Customer centric, not company
centric.
7. Full, succinct, clear Plan for brand and communications development.
Defining: what’s to be produced, who does what, the roadmap,
timeline, investment required. Include an outline, 1 or 2 page, website
plan.
Clarify, Define & Plan
42. 1. Right brand identity
2. Well developed, distinctive visual style
3. Clear, compelling, complete copy – from lead message to deep body copy
4. A bank of photographs to illuminate your communications, may also need
icons, explainer graphics, illustrations and video
Develop Ingredients
43. 1. Create all key sales supports; website, sales decks, proposal templates,
any print materials, trade show stand or other.
2. Complete roll-out of revised brand identity (if it has been changed).
3. On-boarding your team, especially client facing people, with your clarified
positioning, pitch, personality and messaging.
4. Switch over – one day where all the old goes, and all the new comes in.
Produce and Roll-out
44. 1. Refine all fundamentals overtime.
2. Add more detail, especially more stories and more proof (video with
client interviews if possible).
3. Ensure all stays on-brand. All experiences, all touch points, all
messaging, all people, all materials are kept on-brand. Inconsistency
undermines trust (both consciously and sub-consciously).
4. Ensure your marketing activities are getting your message in front of
your sweet spot prospects.
Refine, Develop & Amplify
45. The Path to Transformation
Research & Understand
Clarify, Define & Plan
Develop Ingredients
Produce & Roll-out
Refine, Develop & Amplify
3
2
1
4
5
49. 1. Clarity – Clearly understanding makes for a solid foundation.
2. Simplicity – People are busy. You might only have a moment to be
noticed, a few seconds to make a positive first impression, and a few
minutes to inspire action. Keep it simple.
3. Depth – Empower your audience. Answer all their questions, give them all
they need. Open up, share.
4. Consistency - Inconsistency undermines trust, both consciously and sub-
consciously. Ensure all experiences, all touch points, all messaging, all
people, all materials are on-brand.
4 Key Principles
51. Simple can be harder than
complex: You have to work
hard to get your thinking
clean, to make it simple. But
it’s worth it in the end because
once you get there, you can
move mountains.
“
Steve Jobs
52. 1. Clarity – Clearly understanding makes for a solid foundation.
2. Simplicity – People are busy. You might only have a moment to be
noticed, a few seconds to make a positive first impression, and a few
minutes to inspire action. Keep it simple.
3. Depth – Empower your audience. Answer all their questions, give them all
they need. Open up, share.
4. Consistency - Inconsistency damages trust, consciously and sub-
consciously. Ensure all experiences, all touch points, all messaging, all
people, all materials are on brand.
4 Key Principles
56. ⎼ Psychology
⎼ Investigation and seeing
⎼ Re-thinking, clarifying, re-shaping
⎼ Ability to craft top level messaging and write body copy
⎼ Visual design
⎼ Usability (especially for website)
⎼ Photography & Videography
⎼ Technical (especially advanced website coding)
All above tuned to and expert in the B2B space.
All above working as one.
Talent Required
57. Implementation pointers
Engaging Copy – clear, relevant, true, human, digestible
Proof – testimonials, stats, case studies
Clear Next Steps – multiple options, make it easy
79. A standard of B2B branding and communications that
sparks extraordinary gains for an organisation.
Same business strategy, same product/service, same people
– but a very different result.
‘Pitch Perfect’
80. The Path to Transformation
Research & Understand
Clarify, Define & Plan
Develop Ingredients
Produce & Roll-out
Refine, Develop & Amplify
3
2
1
4
5
81. The impact.
Helps retain and up-sell to existing clients.
Protected and increased margins.
Massive reduction in sales effort required and huge reduction in time-to-close.
Increased flow of high quality warm leads. Increased lead-to-sale conversion rates.
Improved recruitment and increased motivation.
Making easier work of business.
Opening up to realise the full potential of the business.
More sweet spot customers.
Greater profitability.
82. Pitch Perfect.
How to use best-practice B2B branding, communications and marketing to
speed your growth, especially in new markets.
Enterprise Ireland
Digital Strategies for International Markets.
Kilkenny, 21st March 2018
Presenter:
Ed Field, Managing Director, Maverick ( www.Maverick-intl.com )