Why Mobile is Becoming More Important Than Ever; ArabNet Digital Summit 2015

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Speaker: Nicholas Slettengren, Founder & Director of Marketing Strategy, Power Digital Marketing Mobile digital marketing is becoming ever important in the global community as leaders in search like Google start to adjust their search results and algorithm to award "mobile friendly" websites. Never has this been more important than in the Middle East with a mobile internet consumption 45% higher than the rest of the world! This presentation shows you how to identify if your website is "mobile friendly" for search engines and the steps you can take to get there if you are not. As a bonus, we have provided actionable insight on three Search Engine Optimization (SEO) tools that can be used internationally to increase your websites presence anywhere in the world.

Marketing Mobile

https://developers.google.com/speed/pagespeed/
http://www.jumeirah.com
@nsletengren

@nsletengren
SPECIAL THANKS TO:
Middle east regional partner
istizada.com/
Presentation Design
themovetic.com

In the ideal perfect world there will be rainbows and unicorns and teams that all sit together. In reality, most teams have to deal with distribution in one form or another. For some: it’s team members spread across a building, for others it’s team members in other parts of the world in different time zones. Have you even been on a call where you can hear someone ordering coffee, or a dog barking? My favorite is being told someone is joining the call, after you've spent 5 minutes explaining something in detail. Mostly distributed meetings are boring, and not really worth the time and effort. As agile coaches we truly value face to face communication and visible boards and sticky-notes, we also value working from anywhere, having pets in the office and not having to travel. So what is possible here? We decided to fully immerse ourselves into the distributed world and see what happened. We were amazed - we managed to build trust, explore and discover great collaborative tools and we improved communication. We would like to share some of our discoveries and tips with you. Join us to explore how agile can work for distributed teams.

UZI GRINDLER‏

uzigrindler

Uzi grindler

uzigrindler

Workshop led by David Carroll (@profcarroll), associate professor at Parsons for NYC Media Lab Annual Summit 2015 at NYU on Sept 25 We demoed and evaluated two major mobile live streaming apps in this workshop: Meerkat vs. Periscope while inventorying other players in this wild new space that allows anyone with a smartphone to instantly attract live audiences who engage interactively in realtime. We discussed how people are using this new way of making media, interacting, and communicating while contrasting it with other social media practices. We also considered the mechanisms used to assess traction on these new platforms. We encouraged experimentation because the best way to figure out live streaming is to both produce and consume it.

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