SlideShare a Scribd company logo
Why mobile applications will become more important in the future Based on the paper "Mobile as 7th Mass Media" by Alan Moore (SMLXL, 2007). Free downloadable on request at  http://communities-dominate.blogs.com/brands/2007/02/mobile_the_7th_.html Andreas Bossard
The six unique benefits of mobile phones ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1. Personal: My Media http://www.flickr.com/photos/yourdon/2675323741/
2. Always carried  ,[object Object],http://www.flickr.com/photos/cocoarmani/2059353149/
3. Always on ,[object Object],http://www.flickr.com/photos/greenbird_ontree/4612046387/
4. Built-in payment ,[object Object],http://www.flickr.com/photos/u-suke/100870738/
5. Is always present at the point of creative impulse  ,[object Object],http://www.flickr.com/photos/cocoarmani/2059353149/
6. The audience can be accurately identified ,[object Object],http://www.flickr.com/photos/haagsuitburo/2627515964/
Conclusions ,[object Object],[object Object]

More Related Content

What's hot

10 foot 2 inches: Designing Apps for Up-Close & Afar
10 foot 2 inches: Designing Apps for Up-Close & Afar10 foot 2 inches: Designing Apps for Up-Close & Afar
10 foot 2 inches: Designing Apps for Up-Close & Afar
Patrick Haney
 
Dinosaurs, Concorde & the Wedge of Geo
Dinosaurs, Concorde & the Wedge of GeoDinosaurs, Concorde & the Wedge of Geo
Dinosaurs, Concorde & the Wedge of Geo
Edward Boiling
 
Sandeep Das Portfolio
Sandeep Das PortfolioSandeep Das Portfolio
Sandeep Das Portfolio
Chiaroscuro Communications
 
I-pods by LaTonya Simmons
I-pods by LaTonya SimmonsI-pods by LaTonya Simmons
I-pods by LaTonya Simmons
LATONYA SIMMONS
 
TEDx Thessaloniki - The web is dead? (with notes)
TEDx Thessaloniki - The web is dead? (with notes)TEDx Thessaloniki - The web is dead? (with notes)
TEDx Thessaloniki - The web is dead? (with notes)
Christian Heilmann
 
iPods -Walden University EDUC 7101
iPods -Walden University EDUC 7101 iPods -Walden University EDUC 7101
iPods -Walden University EDUC 7101
LATONYA SIMMONS
 
The Impact of Innovation
The Impact of InnovationThe Impact of Innovation
The Impact of Innovation
Paul Papadimitriou
 
Women and Children Surrounded by AIDS
Women and Children Surrounded by AIDS Women and Children Surrounded by AIDS
Women and Children Surrounded by AIDS
alex7586
 
Flickr presentation
Flickr presentationFlickr presentation
Flickr presentation
circelli4
 
Librarian's challenge to publishers
Librarian's challenge to publishersLibrarian's challenge to publishers
Librarian's challenge to publishers
Keren Mills
 
ISTE 2012 Ignite Presentation
ISTE 2012 Ignite PresentationISTE 2012 Ignite Presentation
ISTE 2012 Ignite Presentation
thetechtiger
 

What's hot (11)

10 foot 2 inches: Designing Apps for Up-Close & Afar
10 foot 2 inches: Designing Apps for Up-Close & Afar10 foot 2 inches: Designing Apps for Up-Close & Afar
10 foot 2 inches: Designing Apps for Up-Close & Afar
 
Dinosaurs, Concorde & the Wedge of Geo
Dinosaurs, Concorde & the Wedge of GeoDinosaurs, Concorde & the Wedge of Geo
Dinosaurs, Concorde & the Wedge of Geo
 
Sandeep Das Portfolio
Sandeep Das PortfolioSandeep Das Portfolio
Sandeep Das Portfolio
 
I-pods by LaTonya Simmons
I-pods by LaTonya SimmonsI-pods by LaTonya Simmons
I-pods by LaTonya Simmons
 
TEDx Thessaloniki - The web is dead? (with notes)
TEDx Thessaloniki - The web is dead? (with notes)TEDx Thessaloniki - The web is dead? (with notes)
TEDx Thessaloniki - The web is dead? (with notes)
 
iPods -Walden University EDUC 7101
iPods -Walden University EDUC 7101 iPods -Walden University EDUC 7101
iPods -Walden University EDUC 7101
 
The Impact of Innovation
The Impact of InnovationThe Impact of Innovation
The Impact of Innovation
 
Women and Children Surrounded by AIDS
Women and Children Surrounded by AIDS Women and Children Surrounded by AIDS
Women and Children Surrounded by AIDS
 
Flickr presentation
Flickr presentationFlickr presentation
Flickr presentation
 
Librarian's challenge to publishers
Librarian's challenge to publishersLibrarian's challenge to publishers
Librarian's challenge to publishers
 
ISTE 2012 Ignite Presentation
ISTE 2012 Ignite PresentationISTE 2012 Ignite Presentation
ISTE 2012 Ignite Presentation
 

Similar to Why mobile applications will become more important in the future

Mobxbeyondthehamburgermenu13sep2014 140916040153-phpapp01
Mobxbeyondthehamburgermenu13sep2014 140916040153-phpapp01Mobxbeyondthehamburgermenu13sep2014 140916040153-phpapp01
Mobxbeyondthehamburgermenu13sep2014 140916040153-phpapp01
Victor Minuesa
 
Beyond The Hamburger Menu - MOBX, 13 Sep 2014
Beyond The Hamburger Menu - MOBX, 13 Sep 2014Beyond The Hamburger Menu - MOBX, 13 Sep 2014
Beyond The Hamburger Menu - MOBX, 13 Sep 2014
Anna Dahlström
 
Stephens brian mobile_presentation
Stephens brian mobile_presentationStephens brian mobile_presentation
Stephens brian mobile_presentation
brianandrewstephens
 
SparkUp 2010 Mobile UX 101
SparkUp 2010 Mobile UX 101SparkUp 2010 Mobile UX 101
SparkUp 2010 Mobile UX 101
Antony Ribot
 
Mobilising Digital - Perth 13/03/14
Mobilising Digital - Perth 13/03/14Mobilising Digital - Perth 13/03/14
Mobilising Digital - Perth 13/03/14
Precedent
 
How to Break your App - Best Practices in Mobile App Testing
How to Break your App - Best Practices in Mobile App TestingHow to Break your App - Best Practices in Mobile App Testing
How to Break your App - Best Practices in Mobile App Testing
Daniel Knott
 
UCD14 Talk - Anna Dahlstrom - Device Agnostic Design: How to get your content...
UCD14 Talk - Anna Dahlstrom - Device Agnostic Design: How to get your content...UCD14 Talk - Anna Dahlstrom - Device Agnostic Design: How to get your content...
UCD14 Talk - Anna Dahlstrom - Device Agnostic Design: How to get your content...
UCD UK Ltd
 
Device Agnostic Design - UCD2014, London 25 Oct 2014
Device Agnostic Design - UCD2014, London 25 Oct 2014Device Agnostic Design - UCD2014, London 25 Oct 2014
Device Agnostic Design - UCD2014, London 25 Oct 2014
Anna Dahlström
 
Best Practices in Mobile App Testing
Best Practices in Mobile App TestingBest Practices in Mobile App Testing
Best Practices in Mobile App Testing
AOE
 
Should I Go Mobile? Am I Cool Enough?
Should I Go Mobile?  Am I Cool Enough?Should I Go Mobile?  Am I Cool Enough?
Should I Go Mobile? Am I Cool Enough?
Billy Cripe
 
Beyond The Hamburger Menu, UX Ireland, 10 Nov 2016
Beyond The Hamburger Menu, UX Ireland, 10 Nov 2016Beyond The Hamburger Menu, UX Ireland, 10 Nov 2016
Beyond The Hamburger Menu, UX Ireland, 10 Nov 2016
Anna Dahlström
 
Mobilising Digital - Sydney 26/03/14
Mobilising Digital - Sydney 26/03/14Mobilising Digital - Sydney 26/03/14
Mobilising Digital - Sydney 26/03/14
Precedent
 
Penetration testing of i phone-ipad applications
Penetration testing of i phone-ipad applicationsPenetration testing of i phone-ipad applications
Penetration testing of i phone-ipad applications
shehab najjar
 
Keynote ok acrl murphy
Keynote ok acrl murphyKeynote ok acrl murphy
Keynote ok acrl murphy
Joe Murphy Librarian & Futurist
 
Mobile UX 101 @ Flash Camp Manchester
Mobile UX 101 @ Flash Camp ManchesterMobile UX 101 @ Flash Camp Manchester
Mobile UX 101 @ Flash Camp Manchester
Antony Ribot
 
Finding the Phoenix
Finding the PhoenixFinding the Phoenix
Finding the Phoenix
hblowers
 
Technology for engagement
Technology for engagementTechnology for engagement
Technology for engagement
Minnesota Campus Comapct
 
Patrick Lauke – Opera Patrick Lauke Rit++ 12 04 2010
Patrick Lauke –  Opera Patrick Lauke Rit++ 12 04 2010Patrick Lauke –  Opera Patrick Lauke Rit++ 12 04 2010
Patrick Lauke – Opera Patrick Lauke Rit++ 12 04 2010
rit2010
 
Beyond The Hamburger Menu - UX In The City Oxford, 21 Apr 2017
Beyond The Hamburger Menu - UX In The City Oxford, 21 Apr 2017Beyond The Hamburger Menu - UX In The City Oxford, 21 Apr 2017
Beyond The Hamburger Menu - UX In The City Oxford, 21 Apr 2017
Anna Dahlström
 
Up close and personal - Future of Digital 2010
Up close and personal - Future of Digital 2010Up close and personal - Future of Digital 2010
Up close and personal - Future of Digital 2010
Rob Manson
 

Similar to Why mobile applications will become more important in the future (20)

Mobxbeyondthehamburgermenu13sep2014 140916040153-phpapp01
Mobxbeyondthehamburgermenu13sep2014 140916040153-phpapp01Mobxbeyondthehamburgermenu13sep2014 140916040153-phpapp01
Mobxbeyondthehamburgermenu13sep2014 140916040153-phpapp01
 
Beyond The Hamburger Menu - MOBX, 13 Sep 2014
Beyond The Hamburger Menu - MOBX, 13 Sep 2014Beyond The Hamburger Menu - MOBX, 13 Sep 2014
Beyond The Hamburger Menu - MOBX, 13 Sep 2014
 
Stephens brian mobile_presentation
Stephens brian mobile_presentationStephens brian mobile_presentation
Stephens brian mobile_presentation
 
SparkUp 2010 Mobile UX 101
SparkUp 2010 Mobile UX 101SparkUp 2010 Mobile UX 101
SparkUp 2010 Mobile UX 101
 
Mobilising Digital - Perth 13/03/14
Mobilising Digital - Perth 13/03/14Mobilising Digital - Perth 13/03/14
Mobilising Digital - Perth 13/03/14
 
How to Break your App - Best Practices in Mobile App Testing
How to Break your App - Best Practices in Mobile App TestingHow to Break your App - Best Practices in Mobile App Testing
How to Break your App - Best Practices in Mobile App Testing
 
UCD14 Talk - Anna Dahlstrom - Device Agnostic Design: How to get your content...
UCD14 Talk - Anna Dahlstrom - Device Agnostic Design: How to get your content...UCD14 Talk - Anna Dahlstrom - Device Agnostic Design: How to get your content...
UCD14 Talk - Anna Dahlstrom - Device Agnostic Design: How to get your content...
 
Device Agnostic Design - UCD2014, London 25 Oct 2014
Device Agnostic Design - UCD2014, London 25 Oct 2014Device Agnostic Design - UCD2014, London 25 Oct 2014
Device Agnostic Design - UCD2014, London 25 Oct 2014
 
Best Practices in Mobile App Testing
Best Practices in Mobile App TestingBest Practices in Mobile App Testing
Best Practices in Mobile App Testing
 
Should I Go Mobile? Am I Cool Enough?
Should I Go Mobile?  Am I Cool Enough?Should I Go Mobile?  Am I Cool Enough?
Should I Go Mobile? Am I Cool Enough?
 
Beyond The Hamburger Menu, UX Ireland, 10 Nov 2016
Beyond The Hamburger Menu, UX Ireland, 10 Nov 2016Beyond The Hamburger Menu, UX Ireland, 10 Nov 2016
Beyond The Hamburger Menu, UX Ireland, 10 Nov 2016
 
Mobilising Digital - Sydney 26/03/14
Mobilising Digital - Sydney 26/03/14Mobilising Digital - Sydney 26/03/14
Mobilising Digital - Sydney 26/03/14
 
Penetration testing of i phone-ipad applications
Penetration testing of i phone-ipad applicationsPenetration testing of i phone-ipad applications
Penetration testing of i phone-ipad applications
 
Keynote ok acrl murphy
Keynote ok acrl murphyKeynote ok acrl murphy
Keynote ok acrl murphy
 
Mobile UX 101 @ Flash Camp Manchester
Mobile UX 101 @ Flash Camp ManchesterMobile UX 101 @ Flash Camp Manchester
Mobile UX 101 @ Flash Camp Manchester
 
Finding the Phoenix
Finding the PhoenixFinding the Phoenix
Finding the Phoenix
 
Technology for engagement
Technology for engagementTechnology for engagement
Technology for engagement
 
Patrick Lauke – Opera Patrick Lauke Rit++ 12 04 2010
Patrick Lauke –  Opera Patrick Lauke Rit++ 12 04 2010Patrick Lauke –  Opera Patrick Lauke Rit++ 12 04 2010
Patrick Lauke – Opera Patrick Lauke Rit++ 12 04 2010
 
Beyond The Hamburger Menu - UX In The City Oxford, 21 Apr 2017
Beyond The Hamburger Menu - UX In The City Oxford, 21 Apr 2017Beyond The Hamburger Menu - UX In The City Oxford, 21 Apr 2017
Beyond The Hamburger Menu - UX In The City Oxford, 21 Apr 2017
 
Up close and personal - Future of Digital 2010
Up close and personal - Future of Digital 2010Up close and personal - Future of Digital 2010
Up close and personal - Future of Digital 2010
 

Recently uploaded

JavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green MasterplanJavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green Masterplan
Miro Wengner
 
Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)
Jakub Marek
 
Session 1 - Intro to Robotic Process Automation.pdf
Session 1 - Intro to Robotic Process Automation.pdfSession 1 - Intro to Robotic Process Automation.pdf
Session 1 - Intro to Robotic Process Automation.pdf
UiPathCommunity
 
A Deep Dive into ScyllaDB's Architecture
A Deep Dive into ScyllaDB's ArchitectureA Deep Dive into ScyllaDB's Architecture
A Deep Dive into ScyllaDB's Architecture
ScyllaDB
 
Mutation Testing for Task-Oriented Chatbots
Mutation Testing for Task-Oriented ChatbotsMutation Testing for Task-Oriented Chatbots
Mutation Testing for Task-Oriented Chatbots
Pablo Gómez Abajo
 
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsConnector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
DianaGray10
 
GNSS spoofing via SDR (Criptored Talks 2024)
GNSS spoofing via SDR (Criptored Talks 2024)GNSS spoofing via SDR (Criptored Talks 2024)
GNSS spoofing via SDR (Criptored Talks 2024)
Javier Junquera
 
Poznań ACE event - 19.06.2024 Team 24 Wrapup slidedeck
Poznań ACE event - 19.06.2024 Team 24 Wrapup slidedeckPoznań ACE event - 19.06.2024 Team 24 Wrapup slidedeck
Poznań ACE event - 19.06.2024 Team 24 Wrapup slidedeck
FilipTomaszewski5
 
Principle of conventional tomography-Bibash Shahi ppt..pptx
Principle of conventional tomography-Bibash Shahi ppt..pptxPrinciple of conventional tomography-Bibash Shahi ppt..pptx
Principle of conventional tomography-Bibash Shahi ppt..pptx
BibashShahi
 
Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...
Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...
Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...
Pitangent Analytics & Technology Solutions Pvt. Ltd
 
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge GraphGraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
Neo4j
 
"Choosing proper type of scaling", Olena Syrota
"Choosing proper type of scaling", Olena Syrota"Choosing proper type of scaling", Olena Syrota
"Choosing proper type of scaling", Olena Syrota
Fwdays
 
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
Alex Pruden
 
High performance Serverless Java on AWS- GoTo Amsterdam 2024
High performance Serverless Java on AWS- GoTo Amsterdam 2024High performance Serverless Java on AWS- GoTo Amsterdam 2024
High performance Serverless Java on AWS- GoTo Amsterdam 2024
Vadym Kazulkin
 
Northern Engraving | Nameplate Manufacturing Process - 2024
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving | Nameplate Manufacturing Process - 2024
Northern Engraving | Nameplate Manufacturing Process - 2024
Northern Engraving
 
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfHow to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
Chart Kalyan
 
Christine's Product Research Presentation.pptx
Christine's Product Research Presentation.pptxChristine's Product Research Presentation.pptx
Christine's Product Research Presentation.pptx
christinelarrosa
 
Dandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity serverDandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity server
Antonios Katsarakis
 
Harnessing the Power of NLP and Knowledge Graphs for Opioid Research
Harnessing the Power of NLP and Knowledge Graphs for Opioid ResearchHarnessing the Power of NLP and Knowledge Graphs for Opioid Research
Harnessing the Power of NLP and Knowledge Graphs for Opioid Research
Neo4j
 
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyFreshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
ScyllaDB
 

Recently uploaded (20)

JavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green MasterplanJavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green Masterplan
 
Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)
 
Session 1 - Intro to Robotic Process Automation.pdf
Session 1 - Intro to Robotic Process Automation.pdfSession 1 - Intro to Robotic Process Automation.pdf
Session 1 - Intro to Robotic Process Automation.pdf
 
A Deep Dive into ScyllaDB's Architecture
A Deep Dive into ScyllaDB's ArchitectureA Deep Dive into ScyllaDB's Architecture
A Deep Dive into ScyllaDB's Architecture
 
Mutation Testing for Task-Oriented Chatbots
Mutation Testing for Task-Oriented ChatbotsMutation Testing for Task-Oriented Chatbots
Mutation Testing for Task-Oriented Chatbots
 
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsConnector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
 
GNSS spoofing via SDR (Criptored Talks 2024)
GNSS spoofing via SDR (Criptored Talks 2024)GNSS spoofing via SDR (Criptored Talks 2024)
GNSS spoofing via SDR (Criptored Talks 2024)
 
Poznań ACE event - 19.06.2024 Team 24 Wrapup slidedeck
Poznań ACE event - 19.06.2024 Team 24 Wrapup slidedeckPoznań ACE event - 19.06.2024 Team 24 Wrapup slidedeck
Poznań ACE event - 19.06.2024 Team 24 Wrapup slidedeck
 
Principle of conventional tomography-Bibash Shahi ppt..pptx
Principle of conventional tomography-Bibash Shahi ppt..pptxPrinciple of conventional tomography-Bibash Shahi ppt..pptx
Principle of conventional tomography-Bibash Shahi ppt..pptx
 
Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...
Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...
Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...
 
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge GraphGraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
 
"Choosing proper type of scaling", Olena Syrota
"Choosing proper type of scaling", Olena Syrota"Choosing proper type of scaling", Olena Syrota
"Choosing proper type of scaling", Olena Syrota
 
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
 
High performance Serverless Java on AWS- GoTo Amsterdam 2024
High performance Serverless Java on AWS- GoTo Amsterdam 2024High performance Serverless Java on AWS- GoTo Amsterdam 2024
High performance Serverless Java on AWS- GoTo Amsterdam 2024
 
Northern Engraving | Nameplate Manufacturing Process - 2024
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving | Nameplate Manufacturing Process - 2024
Northern Engraving | Nameplate Manufacturing Process - 2024
 
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfHow to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
 
Christine's Product Research Presentation.pptx
Christine's Product Research Presentation.pptxChristine's Product Research Presentation.pptx
Christine's Product Research Presentation.pptx
 
Dandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity serverDandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity server
 
Harnessing the Power of NLP and Knowledge Graphs for Opioid Research
Harnessing the Power of NLP and Knowledge Graphs for Opioid ResearchHarnessing the Power of NLP and Knowledge Graphs for Opioid Research
Harnessing the Power of NLP and Knowledge Graphs for Opioid Research
 
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyFreshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
 

Why mobile applications will become more important in the future

  • 1. Why mobile applications will become more important in the future Based on the paper "Mobile as 7th Mass Media" by Alan Moore (SMLXL, 2007). Free downloadable on request at http://communities-dominate.blogs.com/brands/2007/02/mobile_the_7th_.html Andreas Bossard
  • 2.
  • 3. 1. Personal: My Media http://www.flickr.com/photos/yourdon/2675323741/
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.

Editor's Notes

  1. websites are also applications
  2. Benefits in comparison with other medias. Especially desktop computers
  3. 60% of married mobile phone owners will not share their phone with their spouses. if we lose our wallet , on average we report it in 26 hours . But if we lose our mobile phone , on average we report it in about 1 hour .
  4. 2005: 6 out of 10 people sleep with the mobile phone physically in bed with them 72% of the population use the mobile phone as their alarm clock.  The phone is taken to the restroom
  5. Applications can inform you based on your context. E.g. if you are in a certain location
  6. in South Korea all credit card companies enable their credit cards to the owners’ mobile phones by default, offering to send an optional old-fashioned plastic credit card to the customer’s home address for free. Slovenia every vending machine, every McDonalds restaurant and every taxicab accepts payment by mobile phone
  7. (convergence of user&creator) User can not only consume , but also produce. Not only text, but also video . E.g. reportings of Haiti . Whenever they feel like communicating or producing content and distributing , they can do it.
  8. Has to do with point number 1: is personal Marketers dream: Unique identification (is not even possible for computers.) Accurate Advertisements Other contextual data e.g. location , can be used for advertisement