Leisure time used to be defined by long summer vacations and 5 o'clock happy hours. But in today's overscheduled, constantly connected, mobile-driven world, downtime has been downsized to moments of digital relief that can last a matter of seconds. Here's how brands can learn to navigate this new reality.
Totally Excellent Tips for Righteous Local SEOGreg Gifford
Presented at MozCon Local on Tuesday, February 28, 2017. Learn about the latest updates to Local SEO, including the new 2017 Local Search Ranking Factor study results, just released on February 27th. Learn how to be more successful at selling your services and setting client expectations for Local SEO. Then, based off the hot-off-the-presses LSRF 2017 data, learn exactly which signals matter the most for local visibility and how to optimize them. At the end, there's a bonus section on Facebook ads and how you can use them to reach local customers.
WTF - Why the Future Is Up to Us - pptx versionTim O'Reilly
This is the talk I gave January 12, 2017 at the G20/OECD Conference on the Digital Future in Berlin. I talk about fitness landscapes as applied to technology and business, the role of unchecked financialization in the state of our politics and economy, and why technology really wants to create jobs, not destroy them. (There is a separate PDF version, but some readers said the notes were too fuzzy to read.)
Get Featured: So You Want to be on the Front Page of SlideShare?Venngage
After trying to figure out whether or not there is a secret formula for getting featured on the SlideShare homepage, we decided to ask 13 pros who have been featured on multiple occasions. We created this deck to share their insights with you!
Featuring tips from:
Robert Katai
Julius Solaris
Jen Jones
Sandra Jovanovic
Ross Simmonds
Michael Brenner
Joe Gelman
Steve Williamson
Stephen Jeske
Ayesha Ambreen
Josh Steimle
Eugene Cheng
Pamela Pavliscak
Read their full and in depth tips here: https://venngage.com/blog/get-featured-slideshare/
17 Cartoons That Will Change Your Business by @BrianSolis @GapingvoidBrian Solis
This special series of cartoons, with short insights from both Hugh MacLeod and Brian Solis adapted from #WTF (www.wtfbusiness.com), will help you see things differently.
N.B. You'll be asked for your email to view this special series of cartoons, with valuable insights from both Hugh MacLeod and Brian Solis.
http://gapingvoid.com/solis-image-download/
https://www.wrike.com/blog - We surveyed creative teams to discover their biggest challenges and bottlenecks, from conception to completion. And what we discovered was: creative teams have to organize requests, listen to feedback, and seek approvals, all while trying to incorporate their own creative vision, making it difficult to prioritize and meet deadlines. Check out the details in our Slideshare.
According to Juliet (Shakespeare, Romeo and Juliet), a name should mean nothing, but for a startup, it’s a completely different story. Choosing a name for your startup can be one of the most important decisions you make in the beginning, and for a good reason: it is the most impactful choices you’ll take. That’s why it is pretty common, that startups before getting product-market fit change their names a couple times. Unfortunately, not every startup gets enough time and they realize too late that they chose a lame name. But what is in a name?
Habits at Work - Merci Victoria Grace, Growth, Slack - 2016 Habit SummitHabit Summit
Presented at the 2016 Habit Summit at Stanford (see: www.HabitSummit.com)
Merci Victoria Grace leads the Growth team at Slack.
Prior to joining Slack, she started a venture-backed game company, designed The Sims Social at Electronic Arts, and worked at a range of consumer, mobile and enterprise startups.
Here she shares insights on putting "Habits to Work at Work".
10 Engagement Lessons Learned From 1 Million Survey AnswersD B
Officevibe released a research report called The State of Employee Engagement based on 1,200,000 survey answers from employees in 157 countries. After analyzing the data, we discovered some truly shocking statistics about the state of engagement across the world.
This actionable webinar will show you how you can keep your employees happy and productive.
See the recording of the webinar:
http://bit.ly/2gjJg3o
Get all the free bonuses and extra tips:
http://bit.ly/2g7Q3xM
Content by Officevibe, the simplest tool for a greater workplace.
Totally Excellent Tips for Righteous Local SEOGreg Gifford
Presented at MozCon Local on Tuesday, February 28, 2017. Learn about the latest updates to Local SEO, including the new 2017 Local Search Ranking Factor study results, just released on February 27th. Learn how to be more successful at selling your services and setting client expectations for Local SEO. Then, based off the hot-off-the-presses LSRF 2017 data, learn exactly which signals matter the most for local visibility and how to optimize them. At the end, there's a bonus section on Facebook ads and how you can use them to reach local customers.
WTF - Why the Future Is Up to Us - pptx versionTim O'Reilly
This is the talk I gave January 12, 2017 at the G20/OECD Conference on the Digital Future in Berlin. I talk about fitness landscapes as applied to technology and business, the role of unchecked financialization in the state of our politics and economy, and why technology really wants to create jobs, not destroy them. (There is a separate PDF version, but some readers said the notes were too fuzzy to read.)
Get Featured: So You Want to be on the Front Page of SlideShare?Venngage
After trying to figure out whether or not there is a secret formula for getting featured on the SlideShare homepage, we decided to ask 13 pros who have been featured on multiple occasions. We created this deck to share their insights with you!
Featuring tips from:
Robert Katai
Julius Solaris
Jen Jones
Sandra Jovanovic
Ross Simmonds
Michael Brenner
Joe Gelman
Steve Williamson
Stephen Jeske
Ayesha Ambreen
Josh Steimle
Eugene Cheng
Pamela Pavliscak
Read their full and in depth tips here: https://venngage.com/blog/get-featured-slideshare/
17 Cartoons That Will Change Your Business by @BrianSolis @GapingvoidBrian Solis
This special series of cartoons, with short insights from both Hugh MacLeod and Brian Solis adapted from #WTF (www.wtfbusiness.com), will help you see things differently.
N.B. You'll be asked for your email to view this special series of cartoons, with valuable insights from both Hugh MacLeod and Brian Solis.
http://gapingvoid.com/solis-image-download/
https://www.wrike.com/blog - We surveyed creative teams to discover their biggest challenges and bottlenecks, from conception to completion. And what we discovered was: creative teams have to organize requests, listen to feedback, and seek approvals, all while trying to incorporate their own creative vision, making it difficult to prioritize and meet deadlines. Check out the details in our Slideshare.
According to Juliet (Shakespeare, Romeo and Juliet), a name should mean nothing, but for a startup, it’s a completely different story. Choosing a name for your startup can be one of the most important decisions you make in the beginning, and for a good reason: it is the most impactful choices you’ll take. That’s why it is pretty common, that startups before getting product-market fit change their names a couple times. Unfortunately, not every startup gets enough time and they realize too late that they chose a lame name. But what is in a name?
Habits at Work - Merci Victoria Grace, Growth, Slack - 2016 Habit SummitHabit Summit
Presented at the 2016 Habit Summit at Stanford (see: www.HabitSummit.com)
Merci Victoria Grace leads the Growth team at Slack.
Prior to joining Slack, she started a venture-backed game company, designed The Sims Social at Electronic Arts, and worked at a range of consumer, mobile and enterprise startups.
Here she shares insights on putting "Habits to Work at Work".
10 Engagement Lessons Learned From 1 Million Survey AnswersD B
Officevibe released a research report called The State of Employee Engagement based on 1,200,000 survey answers from employees in 157 countries. After analyzing the data, we discovered some truly shocking statistics about the state of engagement across the world.
This actionable webinar will show you how you can keep your employees happy and productive.
See the recording of the webinar:
http://bit.ly/2gjJg3o
Get all the free bonuses and extra tips:
http://bit.ly/2g7Q3xM
Content by Officevibe, the simplest tool for a greater workplace.
10 ways to build stronger, more successful teams. Be a better manager. Weekdone.com
How to be a better manager, a top leader for your team? See the practical steps in the new Weekdone (http://weekdone.com/) infographic below.
Leadership and management are a mix of art and science. Gut feeling and emotions are definitely important. Having good tools, organized processes and methodologies can still be an immense help to any leader.
So how do you build stronger, more successful teams? Below are 10 simple ways. We analyzed what are some of the top processes and practical tips from world's greatest leaders. Statistics prove the point.
These are all practical suggestions. You can implement them in your team already today. Try them out, if you haven't. Start by saying something nice to one of your team members right now.
For some of these actions, using Weekdone team management tool can save you a lot of hours. It will automate the best practices in just one click. Give it a go for free at: http://weekdone.com/
See the related infographic: https://blog.weekdone.com/10-ways-build-stronger-successful-teams-infographic/
The Great State of Design with CSS Grid Layout and FriendsStacy Kvernmo
For far too long we've been forced to reuse layout patterns that have worked in the past, creating a web full of sites that all look the same. Narrow timelines, browser support restrictions and lack of a true grid system have led us to create work that is "good enough".
I've spent years exploring how we can make the web a more unique space. With some of the newer CSS techniques available, we can start to make more creative designs. CSS Grid Layout is on the horizon and will play a major role in the design of our sites. Finally having a true, 2 dimensional grid will give our layouts much more flexibility and it is on us to explore the possibilities.
This talk was presented at CSS Day 2016.
31 growth hacking resources for startup marketers covering newsletters, podcasts, books, communities, and blogs. Bonus Twitter list of growth hackers to follow included.
The Ultimate Marketing Guide to SnapchatRoss Simmonds
In this Snapchat Marketing Guide, we're going to look at everything you need to get started with Snapchat along with some strategies and insights that will help you take your Snapchat marketing to the next level.
Here are 13 alternative ways to design and display content in presentations versus using bullet points. This will work in PowerPoint and other presentation authoring tools.
9 Ways to Be More Productive - Backed by ScienceD B
Everyone wants to be more productive. Officevibe created a presentation to help explain science-based ways to be more productive. All of them are simple to do and free.
You can read the entire article on our blog:
https://www.officevibe.com/blog/how-to-be-more-productive-at-work-infographic
Download our free resources about engagement and happiness:
https://www.officevibe.com/resources
Follow us on Facebook:
www.facebook.com/officevibe
Share your thoughts on Twitter !
https://twitter.com/Officevibe
25 stats—13 positive, 12 negative—that reflect the marketing world, including content marketing, social media, email newsletters, analytics, blogging, digital video, and more.
Keep these stats in mind when crafting your marketing strategy.
Twitch is the largest live video platform and community for gamers with more than 100 million visitors per month. We want to connect gamers around the world by allowing them to broadcast, watch, and chat from everywhere they play. In this session, learn game developers are creating engaging experiences and reaching new customers via the Twitch platform.
Top 10 Learnings Growing to (Almost) $10 Million ARR: Leo's presentation at S...Buffer
Our COO Leo Widrich spoke at the SaaStr Annual conference on February 9, 2016 and shared some lessons that have helped Buffer grow. The tips range across product, marketing, and general work culture!
Lee Rainie, director of internet and technology research at Pew Research Center, presented these findings at the International Monetary Fund/World Bank’s Youth Dialogue and its program, “A World Without Work?” The findings tie to several pieces of research at the Center, including reports on the state of American jobs, automation in everyday life, and the future of jobs training programs.
10 ways to build stronger, more successful teams. Be a better manager. Weekdone.com
How to be a better manager, a top leader for your team? See the practical steps in the new Weekdone (http://weekdone.com/) infographic below.
Leadership and management are a mix of art and science. Gut feeling and emotions are definitely important. Having good tools, organized processes and methodologies can still be an immense help to any leader.
So how do you build stronger, more successful teams? Below are 10 simple ways. We analyzed what are some of the top processes and practical tips from world's greatest leaders. Statistics prove the point.
These are all practical suggestions. You can implement them in your team already today. Try them out, if you haven't. Start by saying something nice to one of your team members right now.
For some of these actions, using Weekdone team management tool can save you a lot of hours. It will automate the best practices in just one click. Give it a go for free at: http://weekdone.com/
See the related infographic: https://blog.weekdone.com/10-ways-build-stronger-successful-teams-infographic/
The Great State of Design with CSS Grid Layout and FriendsStacy Kvernmo
For far too long we've been forced to reuse layout patterns that have worked in the past, creating a web full of sites that all look the same. Narrow timelines, browser support restrictions and lack of a true grid system have led us to create work that is "good enough".
I've spent years exploring how we can make the web a more unique space. With some of the newer CSS techniques available, we can start to make more creative designs. CSS Grid Layout is on the horizon and will play a major role in the design of our sites. Finally having a true, 2 dimensional grid will give our layouts much more flexibility and it is on us to explore the possibilities.
This talk was presented at CSS Day 2016.
31 growth hacking resources for startup marketers covering newsletters, podcasts, books, communities, and blogs. Bonus Twitter list of growth hackers to follow included.
The Ultimate Marketing Guide to SnapchatRoss Simmonds
In this Snapchat Marketing Guide, we're going to look at everything you need to get started with Snapchat along with some strategies and insights that will help you take your Snapchat marketing to the next level.
Here are 13 alternative ways to design and display content in presentations versus using bullet points. This will work in PowerPoint and other presentation authoring tools.
9 Ways to Be More Productive - Backed by ScienceD B
Everyone wants to be more productive. Officevibe created a presentation to help explain science-based ways to be more productive. All of them are simple to do and free.
You can read the entire article on our blog:
https://www.officevibe.com/blog/how-to-be-more-productive-at-work-infographic
Download our free resources about engagement and happiness:
https://www.officevibe.com/resources
Follow us on Facebook:
www.facebook.com/officevibe
Share your thoughts on Twitter !
https://twitter.com/Officevibe
25 stats—13 positive, 12 negative—that reflect the marketing world, including content marketing, social media, email newsletters, analytics, blogging, digital video, and more.
Keep these stats in mind when crafting your marketing strategy.
Twitch is the largest live video platform and community for gamers with more than 100 million visitors per month. We want to connect gamers around the world by allowing them to broadcast, watch, and chat from everywhere they play. In this session, learn game developers are creating engaging experiences and reaching new customers via the Twitch platform.
Top 10 Learnings Growing to (Almost) $10 Million ARR: Leo's presentation at S...Buffer
Our COO Leo Widrich spoke at the SaaStr Annual conference on February 9, 2016 and shared some lessons that have helped Buffer grow. The tips range across product, marketing, and general work culture!
Lee Rainie, director of internet and technology research at Pew Research Center, presented these findings at the International Monetary Fund/World Bank’s Youth Dialogue and its program, “A World Without Work?” The findings tie to several pieces of research at the Center, including reports on the state of American jobs, automation in everyday life, and the future of jobs training programs.
d8 reflections on a post COVID-19 XM landscapeAlain Manders
In this document, you’ll find an overview of the 8 most impactful topics for XM in a post COVID-19 world, on which we have made our storydoing reflections. Nobody knows exactly what "the next normal” will look like. Yet, we would like to share this summary to start the conversation.
In order to implement these reflections in practice, we are working creatively on these 8 topics as well. This way we can face this challenging future together with concrete storydoing ideas. These creative ideas will also be coming your way in the next couple of weeks, so stay tuned.
If you have any questions, comments or challenges in the meantime? Please let us know at hello@demonstr8.com. We are looking forward to discussing them with you and your team!
Enjoy the read,
Demonstr8
(www.demonstr8.com)
Brand communications in a crisis: a framework for Covid-19Amy Brown
Many brands are turning off the lights or choosing to say not much at all; don't go that route. Here is a simple set of rules, framework and examples to follow, along with a collection of resources. Created by Phoenix Brand Strategy, March 2020.
Initiate a mission to regain authority in your digital existence and lead a harmonious life among the confusion. Know how to use technology mindfully and unlock its transformational abilities through a break from it. Follow us on the journey to achieve more equilibrium in our lives as we intend what we do.
First Launched in 2019, this digital wellness collaborative paper aims to have a positive impact on people like us who went through a wake-up call and are trying to make a change in the ultra-connected society we live in by joining forces with thoughtful leaders in the community.
The format is very easy to digest as it brings personal perspectives from top leaders and pioneers in the industry. We carefully selected a diverse and enriching group of people from tech engineers, mindfulness teachers, and entrepreneurs, to therapists, artists, writers, and retreat owners, and asked them to share some tips and inspire the community. Along with their recommendations, this year we launched our #TechSatire series; a parody of the everyday use of technology in our modern society. These pieces of entertainment showcase realistic and socially acceptable situations, which, in reality, are often quite paradoxical. Perhaps, then, tech is not as simple and flawless as how it was sold to us.
---- Download Report FREE----> https://bagby.co/pages/digital-wellness-collaborative-report-2022-2023
The Top 3 Secrets to the Millennial Generation - Get the info you need to get into the biggest consumer base to hit the world... Crack the Millennial Generation Code to fuel profits for decades to come! www.mktgtomillennials.com
This presentation explores some of the trends and innovations that are shaping millennial vocabulary, addresses several of the biggest misconceptions about communicating with millennials, and shares tangible tips on how brands and managers can increase their ROI when it comes to their millennial audience.
Highlights from WPP's Stream (Un)Conference 2015Young & Rubicam
The WPP Stream (Un)Conference was a mash-up of discussions on the industry's biggest challenges, demos of new potentially-disruptive technology, a pitch to solve a major world crises - and so much more!
With no agenda, no PowerPoints and no pre-determined content planned, Y&R worked with an on-site illustrator to capture the loose structure of the conversations, the honesty of the questions, and the openness of the participants.
Enjoy the highlights...and Stream On!
A half day event hosted by Smoking Gun MD Rick Guttridge to celebrate the launch of its Marketing To Millennials guide. Three leading experts shared the stage to dissect the millennials label, understand the pressures affecting them at work & what makes them happy and finally a look at how to brands can be relevant and reach this audience. To view speaker videos or download the report, visit https://www.smokinggunpr.co.uk/the-millennial-mindset-event/
From Stress to Success How Oakland's Corporate Wellness Programs are Cultivat...Kitchen on Fire
Discover how Oakland's innovative corporate wellness initiatives are transforming workplace culture, nurturing the well-being of employees, and fostering a thriving environment. From comprehensive mental health support to flexible work arrangements and holistic wellness workshops, these programs are empowering individuals to navigate stress effectively, leading to increased productivity, satisfaction, and overall success.
MRS PUNE 2024 - WINNER AMRUTHAA UTTAM JAGDHANEDK PAGEANT
Amruthaa Uttam Jagdhane, a stunning woman from Pune, has won the esteemed title of Mrs. India 2024, which is given out by the Dk Exhibition. Her journey to this prestigious accomplishment is a confirmation of her faithful assurance, extraordinary gifts, and profound commitment to enabling women.
La transidentité, un sujet qui fractionne les FrançaisIpsos France
Ipsos, l’une des principales sociétés mondiales d’études de marché dévoile les résultats de son étude Ipsos Global Advisor “Pride 2024”. De ses débuts aux Etats-Unis et désormais dans de très nombreux pays, le mois de juin est traditionnellement consacré aux « Marches des Fiertés » et à des événements festifs autour du concept de Pride. A cette occasion, Ipsos a réalisé une enquête dans vingt-six pays dressant plusieurs constats. Les clivages des opinions entre générations s’accentuent tandis que le soutien à des mesures sociétales et d’inclusion en faveur des LGBT+ notamment transgenres continue de s’effriter.
Johnny Depp Long Hair: A Signature Look Through the Yearsgreendigital
Johnny Depp, synonymous with eclectic roles and unparalleled acting prowess. has also been a significant figure in fashion and style. Johnny Depp long hair is a distinctive trademark among the various elements that define his unique persona. This article delves into the evolution, impact. and cultural significance of Johnny Depp long hair. exploring how it has contributed to his iconic status.
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Introduction
Johnny Depp is an actor known for his chameleon-like ability to transform into a wide range of characters. from the eccentric Captain Jack Sparrow in "Pirates of the Caribbean" to the introspective Edward Scissorhands. His long hair is one constant throughout his evolving roles and public appearances. Johnny Depp long hair is not a style choice but a significant aspect of his identity. contributing to his allure and mystique. This article explores the journey and significance of Johnny Depp long hair. highlighting how it has become integral to his brand.
The Early Years: A Budding Star with Signature Locks
1980s: The Rise of a Young Heartthrob
Johnny Depp's journey in Hollywood began in the 1980s. with his breakout role in the television series "21 Jump Street." During this time, his hair was short, but it was already clear that Depp had a penchant for unique and edgy styles. By the decade's end, Depp started experimenting with longer hair. setting the stage for a lifelong signature.
1990s: From Heartthrob to Icon
The 1990s were transformative for Johnny Depp his career and personal style. Films like "Edward Scissorhands" (1990) and "Benny & Joon" (1993) saw Depp sporting various hair lengths and styles. But, his long, unkempt hair in "What's Eating Gilbert Grape" (1993) began to draw significant attention. This period marked the beginning of Johnny Depp long hair. which became a defining feature of his image.
The Iconic Roles: Hair as a Character Element
Edward Scissorhands (1990)
In "Edward Scissorhands," Johnny Depp's character had a wild and mane that complemented his ethereal and misunderstood persona. This role showcased how long hair Johnny Depp could enhance a character's depth and mystery.
Captain Jack Sparrow: The Pirate with Flowing Locks
One of Johnny Depp's iconic roles is Captain Jack Sparrow from the "Pirates of the Caribbean" series. Sparrow's long, dreadlocked hair symbolised his rebellious and unpredictable nature. The character's look, complete with beads and trinkets woven into his hair. was a collaboration between Depp and the film's costume designers. This style became iconic and influenced fashion trends and Halloween costumes worldwide.
Other Memorable Characters
Depp's long hair has also been featured in other roles, such as Ichabod Crane in "Sleepy Hollow" (1999). and Roux in "Chocolat" (2000). In these films, his hair added a layer of authenticity and depth to his characters. proving that Johnny Depp with long hair is more than a style—it's a storytelling tool.
Off-Screen Influenc
Is your favorite ring slipping and sliding on your finger? You're not alone. Must Read this Guide on What To Do If Your Ring Is Too Big as shared by the experts of Andrews Jewelers.
Have you ever wondered about the lost city of Atlantis and its profound connection to our modern world? Ruth Elisabeth Hancock’s podcast, “Visions of Atlantis,” delves deep into this intriguing topic in a captivating conversation with Michael Le Flem, author of the enlightening book titled “Visions of Atlantis.” This podcast episode offers a thought-provoking blend of historical inquiry, esoteric wisdom, and contemporary reflections. Let’s embark on a journey of discovery as we unpack the mysteries of ancient civilizations and their relevance to our present existence.
Care Instructions for Activewear & Swim Suits.pdfsundazesurf80
SunDaze Surf offers top swimwear tips: choose high-quality, UV-protective fabrics to shield your skin. Opt for secure fits that withstand waves and active movement. Bright colors enhance visibility, while adjustable straps ensure comfort. Prioritize styles with good support, like racerbacks or underwire tops, for active beach days. Always rinse swimwear after use to maintain fabric integrity.
2. ➔ INTRODUCTION
➔ METHODOLOGY
➔ PART I – THE GENERATIONAL DIVIDE
➔ PART II – THE LEISURE PARADOX
➔ PART III – MICRO-LEISURE & BRAND IMPLICATIONS
➔ HOW TO REACH US
4. This report considers the notion that our constant connectivity warrants a redefinition of leisure time.
We first explore a surprising generational divide that exists between Millennials and their Gen-X counterparts.
While the younger group grapples with the push and pull of technology, the older cohort is better able to rise
above it. We discover a millennial relationship with connectivity that is fraught with contradictions, a love/hate
relationship we call The Leisure Paradox. The result is an end to the classic 9-to-5 as we know it, replaced by
The Millennial Grind, a new blended reality of work and play.
Finally, we propose a new understanding of downtime: one that is rooted in bite-sized escapes and
ephemeral relief. Welcome to the all new Micro-Leisure.
FOR DECADES, MARKETERS HAVE FOUGHT TO OWN
LEISURE TIME - THAT CELEBRATED CONSUMER MINDSET,
BEHAVIOR, AND TIME OF DAY RESERVED FOR RELAXATION
AND ENJOYMENT. BUT LEISURE AS WE KNOW IT IS RAPIDLY
CHANGING, THREATENED BY OUR DAILY ONSLAUGHT OF
TEXTS, EMAILS AND PUSH NOTIFICATIONS.
6. THE BIG THREE
QUALITATIVE
RESEARCH
A series of discussion groups
conducted through MRY #YouThink,
MRY’s proprietary millennial audience
research panel.
LANDSCAPE
AUDIT
Review of recent media and academic
coverage on the topic of millennial
leisure behaviors, in addition to audit
of emerging technologies, startups
and media solutions in this space.
FIRST-PARTY
RESEARCH
Online quantitative study run by
Whitman Insight Strategies in
December 2014; audience comprised
of 820 full-time working smartphone
owners aged 21-55.
8. THERE IS A CLEAR GENERATIONAL
DIFFERENCE IN HOW MILLENNIALS COPE
WITH OUR NEW CONSTANTLY CONNECTED
REALITY VERSUS GEN-XERS. AND IT’S NOT
WHAT YOU’D EXPECT.
Millennials’ constant state of distraction is causing nearly half of them to worry about spending too much
time with their smartphones, compared with 32% of Gen-Xers.
One would think these digital natives are better equipped to navigate our modern onslaught of swipes,
beeps and buzzes, but the reality is quite the opposite. Their guilt and stress suggests a generational
schism: a younger group grappling with the push and pull, and an older group better able to rise above it.
9. 60%
39%
42%
34%
Entertain myself
Make plans with
friends & family
MOST IMPORTANT THINGS YOU CAN
USE YOUR SMARTPHONE TO DOMILLENNIALS
ARE MORE LIKELY
TO USE THEIR
SMARTPHONES FOR
ENTERTAINMENT
& SOCIALIZING
THAN THEIR GEN-X
COUNTERPARTS
Gen X (35-55)Millennials (21-34)
10. Gen X (35-55)Millennials (21-34)
60%
48%
I regularly check my phone
for messages, alerts, or
calls even though it didn’t
ring or vibrate
53%
36%
I rarely go more than 15
minutes without checking
my smartphone
49%
30%
Smartphones make
it hard to focus on a
singular task
BUT THIS LEADS TO A
STATE OF CONSTANT
DISTRACTION.
ONE THAT GEN-XERS
ARE BETTER AT
RESISTING.
SMARTPHONE-INDUCED
DISTRACTIONS
11. SMARTPHONE-INDUCED
STRESSORS
48%
32%
I worry about spending
too much time with
my smartphone
47%
38%
I feel pressure to respond
immediately to friends
when I receive a text or app
message at work
Gen X (35-55)Millennials (21-34)
THE RESULT?
MILLENNIALS FEEL
GUILTY ABOUT
SPENDING TOO MUCH
TIME WITH THEIR
SMARTPHONES.
12. IMPACT OF SMARTPHONES
ON LEISURE TIME
Gen X (35-55)Millennials (21-34)
60%
49%
Smartphones
enhance my
leisure time a great
deal or somewhat
DESPITE ALL OF
THESE STRESS-
FACTORS, THEY STILL
BELIEVE SMARTPHONES
ENHANCE THEIR
LEISURE TIME
OVERALL
15. On the one hand, they are increasingly concerned about the stress and unhappiness caused by
connectivity: 47% feel the pressure to respond promptly to messages and 49% agree
smartphones make it hard to focus on a singular task.
WHILE MILLENNIALS RECOGNIZE THE CRUCIAL
ROLE SMARTPHONES PLAY IN ENABLING
LEISURE TIME, OUR FINDINGS INDICATE A
RELATIONSHIP WITH TECHNOLOGY THAT IS
FRAUGHT WITH CONTRADICTIONS.
16. ON THE
OTHER HAND,
they overwhelmingly recognize the major benefits of their
smartphones on downtime - 66% agree that smartphones have
greatly enhanced our leisure time by giving us more access to
leisure activities.
Brands seeking to deliver on leisure must be cognizant of the
various tensions consumers are grappling with in order to
adapt to today’s shifting definition of “downtime.”
17. TIME SUCK VS. TIME BOOST
Worry about spending
too much time with
their smartphone 48%
Agree smartphones
enhance our leisure time
a great deal or somewhat60%
Millennials express guilt over spending too much time with their phones,
yet overwhelmingly view connectivity as an enhancer of their leisure time.
18. IN THE MOMENT VS. IN THE FUTURE
48%
Agree smartphones have
made it easier to plan
things they like to do in
their leisure time
71%
Despite their efforts to disconnect and be more “present,”
millennials are always thinking about what’s next.
Have tried implementing a
“no phone at the dinner
table” policy with
friends & family
19. DISTRACTOR VS. ENHANCER
49%
Agree smartphones have
greatly enhanced our leisure
time by giving us more access
to leisure activities
66%
Millennials worry about their smartphones hindering their ability to focus, yet
appreciate the more frequent leisure occasions their devices provide.
Agree smartphones
make it hard to focus
on a singular task
20. ALWAYS WORKING VS. ALWAYS PLAYING
46%
Agree smartphones
provide a means to
reduce stress during
a busy work day
51%
Smartphones may let work creep into playtime, but they also give millennials
access to more frequent leisure occasions during work hours.
Agree smartphones make
it difficult to get away
from work at home or on
the weekends
21. SO WITH SO MUCH BLENDING OF
WORK AND PLAY, STRESS AND
RELIEF, TURNING OFF AND PLANNING
AHEAD, IS LEISURE TIME EXTINCT?
Quite the contrary. With more frequent, bite-sized leisure occasions made
possible by connected technology, leisure is more accessible than ever before.
Here’s how brands can help navigate this new reality.
24. This traditional definition of leisure is one that no longer
applies to the new millennial reality of work and play.
As the lines between personal and professional time
increasingly blur, marketers must understand how to speak
and engage with a millennial audience when making the
promise of leisure and relaxation.
THE GOLDEN HOUR
WORK
PLAY
10 11 12 198 2 3 4 6 7 8 9 105 117
THE GOLDEN HOURFOR YEARS, MARKETERS HAVE FOUGHT HARD
TO OWN THE 5PM GOLDEN HOUR - THE
CELEBRATED YEARNING FOR FREEDOM AND
RELAXATION WE’VE COME TO KNOW AS THE
END OF THE WORK DAY.
25. For millennials, the traditional 9–to–5 no longer exists. Rather, they are engaging in small bursts
of leisure intermittently throughout the day, and engaging with work during their downtime.
10 11 12 198 2 3 4 6 7 8 9 105 11
MILLENNIAL
GRIND
7
Welcome to the all NEW
WORK
PLAY
26.
27. WE WORK WITH AMAZING BRANDSThis new reality of downtime is what we’ve come to define as
MICRO
LEISURE
28. I CHECK MY PHONE TO TAKE A BREAK,
REFRESH & CHUCKLE AT SOMETHING
29. - and it’s more accessible than ever before thanks
to the tremendous impact of mobile technology on
our busy lives.
Better understanding of micro-leisure behaviors
can help brands connect in a more meaningful and
effective manner with a millennial audience.
IT’S A NEW FORM OF
RELIEF – AN ESCAPE
THAT CAN BE OVER IN A
MATTER OF SECONDS
30. KEY INFLECTION POINTS THROUGHOUT THE DAY MARK KEY
OPPORTUNITIES TO FACILITATE MICRO-LEISURE
Sources: comScore Media Metrix, MRI, MRY #YouThink focus groups
Preparing for the day
and catching up on last
night’s social feeds
Entertainment during
the workday commute
and work creeping in
Avoiding work and
seeking mid-day
escapes
Making evening plans
and thinking about
heading out
Boasting the fun on
social media and
comparing self to others
6–8am:
THE MORNING STALK
8–10am
THE AUDIO TUNE-OUT
12–2PM
THE GIF SURGE
2–4PM
THE GAME PLAN
5–8PM
THE DRUNK SNAP
10PM–12AM
THE COOL DOWN
Relaxing before bed and
seeking entertainment
I definitely feel like it
does remove me
from my world[...]
I’m definitely not
aware of my
surroundings
If you’re trying to
get work done and
Facebook’s open,
It’s like taking a
cigarette break
every 5 minutes
It makes you think
twice whether or not
you should post, like, “I
think this is cool but are
other people going to
think it’s cool?
I usually do it in the
evening before bed…
when I feel like I
should be reading or
being constructive
By 3:30pm, I’ve already
stalked Infatuation to
see where my grilled
cheese is coming
from...or hamburger
...or sushi
There’s this nebulous
15 minutes in the
morning to engage my
brain that’s not actually
starting my day… let’s
look at some cats
WEATHER, FACEBOOK,
TWITTER, INSTAGRAM,
EMAIL APPS
TWITTER, EMAIL,
WHATSAPP, MAPS/GPS,
RADIO (TERRESTRIAL &
PANDORA, SPOTIFY)
YOUTUBE, TUMBLR,
SNAPCHAT, INSTAGRAM,
FACEBOOK
MESSAGING PLATFORMS
(GCHAT), EMAIL,
SMS, YELP
SNAPCHAT, FACEBOOK,
TWITTER, SMS
FACEBOOK, INSTAGRAM,
NETFLIX, HULU
31. BITE-SIZE YOUR
KEY MESSAGE
It’s no surprise that the miniaturization of leisure time marks the miniaturization of content.
According to Pew Research Center, the majority (61%) of millennials report getting their
political news from Facebook, compared with 37 percent who said they get it from local
television. In order to keep up, publishers and marketers are adopting short-form as the
format of choice for millennial audiences. This means brands must focus on
communicating their key message in a matter of seconds.
32. Channel 4’s NewsWall brings Millennials headlines from the news
in GIF-able form. Should they want a longer read, users can click
on the animated GIFs to access the long-form story.
Snapchat’s Discover feature provides easily digestible daily
content from publishers like CNN, Vice News, and ESPN. Users
can now send clips directly to friends within the app.
SOME EXAMPLES
33. SPEAK IN THE
LANGUAGE OF THE
INTERNET #FTW
Owning micro-leisure also means communicating authentically within these moments.
Understanding the right “etiquette” within each channel is essential for brands looking to speak
to Millennials in their own language. This means treading carefully, or risk being shamed on the
infamous @BrandsSayingBae.
34. Millennials in the United States who
think pizza is bae can now order a
fresh pie by tweeting the pizza emoji
at the @dominos handle
MRY’s recently launched podcast
“Tuesdays with Toni” leans on its
youngest strategists to brief
marketers on the latest memes in
the millennial landscape.
SOME EXAMPLES
35. DESIGN FOR
THE FINGER TAP
Brands should capitalize on emerging mobile ad formats designed to tell
stories the way millennials are used to: with option to flick, click, tap, etc.
Two-dimensional banner ads won’t always cut it with Millennial audiences that expect
mobile experiences to both entertain and seamlessly integrate into their native
smartphone experiences.
36. NOTABLE EXAMPLES
Apps like Snapchat,
Meerkat and Periscope
are urging advertisers to
frame their video ads
vertically rather than the
traditional widescreen
format. Snapchat has
reported up to nine times
more completed views on
vertical videos than their
horizontal counterparts.
Visa along with their
partner Dunkin Donuts
recently launched Get Stuff
Dunkin, a smart media play
that utilizes Joel McHale to
distill the pop trends of the
day into fun, digestible
sound bites. The content
contains subtitles to
workaround Facebook’s
auto-mute feature and
motivate consumers to
click for audio.
37. TIMING IS
EVERYTHING
What does content look like for morning micro-leisure? Stuck-at-your-desk
micro-leisure? Bathroom-time micro-leisure?
Satisfying millennials’ micro-leisure fix is all about timing. Brands who have mastered
this cater their content to the context of the time of day in which they are posting or
speaking to their audience.
38. SOME EXAMPLES
Online food delivery
service Eat24
appropriately targets
late-night cravings
with food porn on
Instagram.
Equinox’s well-timed
early morning workout
posts intercept people
while they’re mindlessly
perusing their social
feeds in bed, with the
goal of inspiring them to
head to the gym.
39. THANK YOU
ABOUT MRY
MRY is a culture-fueled creative and technology agency
headquartered in New York with additional offices in London,
Seattle, and San Francisco. MRY is a Publicis Groupe agency.
WHAT DOES THIS MEAN FOR ME?
As substantial as this deck is, there is even more research that
wasn’t included here. We know that the most important
takeaways are going to be the ones relevant to your business.
If you’d like to discuss this report in more detail or how it
relates to you, have questions about the research, or would
like to dive deeper into any part of this, please reach out to us
via the accompanying contacts, or through MRY’s site and
channels.
40. HOW TO REACH US
David Berkowitz
Chief Marketing Officer
David.Berkowitz@mry.com
Evan Kraut
Chief Growth Officer
Evan.Kraut@mry.com
AUTHORS
Lianne Sheffy
Kate Bryan
Monica Koh
Winnie Chan
Rui Fang
SURVEY
RESEARCH
PARTNER
Whitman Insight
Strategies
DESIGN
Catherine Gray
PRESS & NEW BUSINESS INQUIRIES
Ian Chee
Chief Strategy Officer
Ian.Chee@mry.com
Lianne Sheffy
Associate Strategy Director
Lianne.Sheffy@mry.com
SPEAKING ENGAGEMENTS
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THE
END