This document describes a Salesforce platform called SportCentral that helps sports venues acquire and engage customers. It aims to be a destination site for sportspeople to find venues and activities. The platform includes directory listings, deals, reservations, analytics and sales automation tools. It currently operates in the Czech Republic with 6,200 venue listings and plans to expand to the US and European markets. The founder is requesting $1.1 million in funding to support 12-18 months of development, sales, and marketing to grow its customer base to 600 venues.

1. Salesforce for sports venues
Roman Sterly
Founder / CEO
www.sportcentral.cz
roman.sterly@sportcentral.cz
youtu.be/E-5JL0KEAzU – video presentation

2. Our customers - Sports Venues
Struggle to acquire new customers
Struggle to engage their customers
Struggle with marketing
PROBLEM

3. Czech Republic
USA
Europe
8.000 venues
250.000 venues
500.000 venues
Venues are underutilized by 20-50%
Our customers - Sports Venues
Struggle to acquire new customers
Struggle to engage their customers
Struggle with marketing
PROBLEM

4. SOLUTION
Destination site for sportspeople & teams
Social
Local
Mobile + web
Gamified
High traffic

5. Directory listing Season/lesson tickets Contacts
Deals Memberships Analytics
Events Reservations Customer requests
Gift certificates Sales force automation
Newsletters
Tools for sports venues
venue s website, mobile app, SportCentral, widgets
SOLUTION
Customer Acqusition Online Sales CRM

6. 150M U.S. Sportspeople
$150-200 bn / y U.S. Sports venues revenues
$12 bn / y
$3 bn / y
240M / m
U.S. CRM market
U.S. Daily deals market
U.S. Searches for sports venues on Google
U.S. MARKET SIZE

7. TEAM
Business and IT background
Worked for Socialbakers ($8M)
Previous startup – customers in 20+
countries
Roman Sterly CEO Tomas Holub CTOLubos Kral UX/UI
IT company owner
Customers in U.S. and CZ
Ministry of Industry advisor
Freelance designer
300+ websites

8. Now (CZ)
Biggest database
6200 sport venues
Great SEO
Brand recognition
Future
Platform
Complexity
Customized
COMPETITIVE ADVANTAGE
Lower costs in CZ

9. Raised $50k
75k visitors 6200 venues
ACCOMPLISHMENTS TO DATE
Won several startup
competitions

10. WHAT WE NEED
$1,1M
for 12–18 months
$460k development
$490k sales/marketing
$170k overheads, etc.
Advice / Mentorship
November 2013 / 100 customers

11. Roman Sterly
Founder / CEO
www.sportcentral.cz
roman.sterly@sportcentral.cz
youtu.be/E-5JL0KEAzU – video presentation

12. COMPETITION
Sports Venues Sportspeople / teams

13. 1. Free listings on SportCentral website
2. SEO, social, PR
3. Internal ads, PPC
4. Direct – email, telemarketing
GO-TO-MARKET STRATEGY

14. FINANCIAL PROJECTIONS
Break-even
in 15 months
CAC $820
LTV $14600
$MRR
month
$MRR
600 customers
$80/month subscription
15% commission

15. Subscriptions
Commissions
Advertising
Many upselling / cross-selling opportunities
BUSINESS MODEL

16. EXIT
Sale IPO
Google / Google+
Salesforce.com
Nike / Nike+