This document discusses lead generation opportunities through a platform called TPN Offer Path. It offers various lead generation options for advertisers across different industries. The platform utilizes publishers' websites to present offers that visitors can opt into with one click. It then automatically cleans and verifies the leads' quality before sending them to advertisers. Advertisers benefit from a single point of lead acquisition, processing, and distribution. The document provides details on targeting options, pre-qualification questions, auto-responders, reporting, lead categories and pricing. It positions TPN Offer Path as a full-service lead generation solution for advertisers.

1. Data Powered Marketing
Lead Generation Opportunities
Cost Per Lead
Co-registration

2. Why Lead Gen?
- Build Email Database
- Daily Telesales Leads
Enhancements
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CRM Integration
Auto Responder
Lead Nurturing
Self-Funding Partnership

3. Companies Using Lead Generation
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Charities
Entertainment
Insurance
Home Loans
Home Restoration
ISPs
Telecommunications
Travel
Retail & Ecommerce

4. Yes/No or Multiple Choice ‘Offer Ads’
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Survey Sites
Ecommerce Stores
Event Ticketing Sites
Reward Programs
Subscription Sites
Competition Sites
Coupon Sites
Daily Deal Sites

5. Targeting
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Age
Gender
Location (State, Postcode, IP)
Advanced Targeting*
Income, Children, Home Owners….
• Re-marketing*
* Advanced Targeting limited to premium
TPN partners, can impact volume and price

6. Pre-qualification Questions
User who click
Yes are shown
question
Featured limited to premium TPN partners, can impact volume and price

7. Offer (i) Additional Information
(i) “info bubbles” support text, links, images & video

8. Auto Responders
Dynamic coupon code
based on lead source
Autoresponsers can also be customised using users
details like [Firstname]

9. TPN Offer Path in Action

10. TPN Offer Path in Action

11. TPN Offer Path in Action

12. TPN Offer Path in Action

13. TPN Offer Path in Action

14. TPN Offer Survey Integration
Seamless survey integration

15. How TPN Ensures Lead Quality
TPN FILTERS (automatically rejects bad leads)
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Stop words (swearing)
Bad email domains
Country IP Address
Real Name algorithm
Phone format validation
Postcode validation
Postal Address deliverability check
DNCR check
Email Box Check (real-time ping)
Mobile Verification (real-time ping)
Leads filtered in real-time, you
are only sent clean leads
TPN also offers
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Advanced Targeting
Pre-qualification Questions
Master De-dupe lists
Advanced lead formatting
Automated distribution
Append Geodemographics
Appoint 3Di as your exclusive lead provider and let TPN manage, wash, format and distribute all your leads.

16. Online Reporting
*example includes post opt-in auto responder clicks

17. The Lead Pyramid
The Lead Law
Volume
Price
balanced
campaign
Quality
$20.00+
Volume
lower price
= lower quality
$5.00+
Price
Quality
$2.00+
or
Volume
$1.00+
lower price
= lower volume
Quality
$0.30+
Price

18. Lead Categories
TPN Leads (co-reg)
Rate Card
Category
Type of lead generated
Category
Name + Email Only
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Competitions, Promotions,
Large Discounts, Free Samples.
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$1.00
B
$2.50
C
$5.00
D
n/a
Category
Name + Email + Phone
A
$2.50
B
$5.00
C
$10.00
D
$20.00
B
C
The platform not only presents relevant offers on
publishers sites but also utilises extensive behind
the scenes capabilities to automatically clean
and verify the leads quality before sending them
to advertisers.
TPN Leads offers advertisers a single point of
lead acquisition, processing and lead distribution
and, in addition to TPNs excusive publishers, can
also acquire leads from all lead sources available
in the market.
Betting, Insurance, Investing, Loans,
Credit Cards, Automotive, Utilities
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TPN has developed a unique offer platform that
is used by its network of exclusive publishers to
present offers that visitors can opt-in to with a
single mouse click.
Retail, Charities, Telco, Travel, Wine,
Home Loans, B2B
TPN Offer Platform Features
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Universal De-dupe Lists
Stop Lists (bad word & domain filter)
Live Email Validation
Live Mobile Validation (AU)
Phone Format Validation
Human Review of Lead Batches
Live Lead Feed (Email, HTML, HTTP, API)
Batch Exports (email attachment delivery)
Set-up
$400
Minimum Spend $2,500
Additional Data & Targeting
• Age
• Gender
• Location (State or Postcode)
Campaign Options
Lead Generation Offers must include the name of
the advertiser, the offer and how the person will
be contacted. The user then opt-ins in or out of
the offer.
www.3Di.com.au
• Auto Responder
• Offer Information Light Box
• Lead Distribution System (Email)
TPN Leads are available through

19. Data Powered Marketing
info@3Di.com.au
1300 806 986
L2, 181 Riley Street
Darlinghurst
Contact 3Di