MeroDeal is a marketing platform that allows businesses to offer deals and discounts to attract new customers. It works by featuring a daily "Deal of the Day" on its website and social media pages. Customers purchase vouchers for the deals online which they can then redeem at the featured business. MeroDeal collects payment upfront from customers and shares the revenues with the business, less a marketing fee. It guarantees businesses new customers and cash flow in exchange for advertising, helping businesses fill unused capacity in a cost-effective way. Case studies show businesses acquiring new loyal customers through MeroDeal while earning money on each voucher sold.