1) Open access for monographs provides wider societal benefits by making academic research freely available and removing barriers to access, especially for those from lower socioeconomic backgrounds or the Global South. 2) Researchers are motivated to publish open access for increased readership and impact, as well as career benefits like meeting REF requirements. However, some early career researchers see open access as less prestigious. 3) Building an open research culture, rather than just focusing on compliance, requires understanding researchers' motivations and addressing challenges like funding and perceived effects on quality and prestige.