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Why should you
  invest in:


          Marie Tack
            2AF1
 English: Accountancy & Tax
Table of contents

O Reasons why you should invest in
 Danone:
    - General reasons
    - Figure Data

O Conclusion
Reasons for investing in
         Danone
O General Reasons (1)
     - key brand in the department stores
     - customer confidence
                   -> relations with farmers
                   -> raw materials
                   -> no food scandals
                   -> high added value
Reasons for investing in
                Danone
     O General reasons (1)
             - worldwide presence of the company




Source: http://www.danone.com/en/company/global-presence.html
Reasons for investing in
                    Danone
         O Figure data (2)
         -> evolution of the Danone share over 5 years




                                                         year

Source: http://www.express.be/stocks/nl/360015757/Danone.htm
Reasons for investing in
                        Danone
             O Figure Data (2)




Source: http://media.corporate-
ir.net/media_files/irol/95/95168/annualreports/AnnualReport_2011.pdf
Reasons for investing in
                      Danone
O Figure Data (2)
                               Sales evolution over 5 years
                      25,000
   Sales (€million)




                      20,000
                      15,000
                      10,000
                       5,000
                          0
                                 2007   2008   2009    2010   2011
                                                                year
Reasons for investing in
                       Danone
O Figure Data (2)

                        Sales by region in 2010 and 2011
                      12000
  Sales (€ million)




                      10000
                      8000                          Europe
                      6000
                      4000                          Asia

                      2000                          Rest of the
                          0                         World
                               2010          2011
                                      year
Reasons for investing in
                               Danone
   O Figure Data (2)
                           Evolution Current net income over 4
Current net income (€




                                          years
                        2000
       million)




                        1500

                        1000

                         500

                           0
                               2008    2009    2010    2011
                                                          year
Reasons for investing in
          Danone
O Figure Data (2)
               2010               2011
Industrial     € 832.000.000      € 885.000.000
Investments

                        + 6,37%
Reasons for investing in
                        Danone
           O Figure Data (2)




                                              + 24,9%

Source:
http://media.corporate-ir.net/media_files/irol/95/95168/annualreports/AnnualReport_2011.pdf
Conclusion
O Worldwide company
O Dividend and share are rising
O Sales and current net income improve
O The number of employees is climbing
O More industrial investments every year
Sources
O http://danone11.danone.com/en/results-by-
    business-line
O   http://media.corporate-
    ir.net/media_files/irol/95/95168/annualreports/
    AnnualReport_2011.pdf
O   http://finance.danone.fr/phoenix.zhtml?c=951
    68&p=irol-keyFigures
O   http://www.express.be/stocks/nl/360015757/D
    anone.htm
O   www.danone.com

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Why should you invest in Danone?

  • 1. Why should you invest in: Marie Tack 2AF1 English: Accountancy & Tax
  • 2. Table of contents O Reasons why you should invest in Danone: - General reasons - Figure Data O Conclusion
  • 3. Reasons for investing in Danone O General Reasons (1) - key brand in the department stores - customer confidence -> relations with farmers -> raw materials -> no food scandals -> high added value
  • 4. Reasons for investing in Danone O General reasons (1) - worldwide presence of the company Source: http://www.danone.com/en/company/global-presence.html
  • 5. Reasons for investing in Danone O Figure data (2) -> evolution of the Danone share over 5 years year Source: http://www.express.be/stocks/nl/360015757/Danone.htm
  • 6. Reasons for investing in Danone O Figure Data (2) Source: http://media.corporate- ir.net/media_files/irol/95/95168/annualreports/AnnualReport_2011.pdf
  • 7. Reasons for investing in Danone O Figure Data (2) Sales evolution over 5 years 25,000 Sales (€million) 20,000 15,000 10,000 5,000 0 2007 2008 2009 2010 2011 year
  • 8. Reasons for investing in Danone O Figure Data (2) Sales by region in 2010 and 2011 12000 Sales (€ million) 10000 8000 Europe 6000 4000 Asia 2000 Rest of the 0 World 2010 2011 year
  • 9. Reasons for investing in Danone O Figure Data (2) Evolution Current net income over 4 Current net income (€ years 2000 million) 1500 1000 500 0 2008 2009 2010 2011 year
  • 10. Reasons for investing in Danone O Figure Data (2) 2010 2011 Industrial € 832.000.000 € 885.000.000 Investments + 6,37%
  • 11. Reasons for investing in Danone O Figure Data (2) + 24,9% Source: http://media.corporate-ir.net/media_files/irol/95/95168/annualreports/AnnualReport_2011.pdf
  • 12. Conclusion O Worldwide company O Dividend and share are rising O Sales and current net income improve O The number of employees is climbing O More industrial investments every year
  • 13. Sources O http://danone11.danone.com/en/results-by- business-line O http://media.corporate- ir.net/media_files/irol/95/95168/annualreports/ AnnualReport_2011.pdf O http://finance.danone.fr/phoenix.zhtml?c=951 68&p=irol-keyFigures O http://www.express.be/stocks/nl/360015757/D anone.htm O www.danone.com