Business plan

1. BUSINESS PLAN
SWEETS AND STUDY CAFÉ
A Business Plan
Presented To
The Faculty Of Senior High School
University Of Perpetual Help System Laguna
Sto. Niño, Biñan Laguna
In Partial Fulfillment
Of the Requirements for
Entrepreneurship
By

2. I. EXECUTIVE SUMMARY
Studying is an academic skill or strategy that a person employs which is essential in the process of
acquiring knowledge. Its significance is mainly emphasized in order for one to get good grades, attain success
in school, and merely for learning throughout one’s life. It is suggested that 80% of a student’s life is directed to
studying and so finding out a good study technique has been one of their academic conquests since then.
The first step in developing a good study technique is finding a conducive place for studying where one’s
mind can be both relaxed and stimulated at the same time. According to a 2018 research led by the Stevens
School of Business in New Jersey, the scent of coffee alone can boost one’s cognitive performance. This is due
to the idea that coffee could keep one’s mentality awake thus, could function better which results in a placebo
effect between drinking the coffee alone and just smelling it. With this, students are now swarming up every
nearest coffee shop and turn these places in to study areas. This results in to prolonged hours of students
staying inside the shop which brings inconvenience to local coffee shop customers as seats inside the shop are
always occupied.
Addressing this dilemma for local coffee shop customers and students searching for the right place to
study, Sweets and Study Café (S.S. Café) is determined to become a daily necessity for local coffee and tea
lovers, and for students who tries to escape the daily stresses of life while finding a comfortable place to study
and read a book or just a place to hang out with your friends, all in one. With the growing demand for high-
quality gourmet beverages and great service, S.S. Café will capitalize its proximity on the One Asia Commercial
Complex, City of Biñan, Laguna, Philippines to build a core group of repeat customers, particularly students.
S.S. Café will offer its customers the best prepared coffee, tea, and other beverages in the area that will be
complimented with pastries, as well as free books that its patrons can read to enjoy their visit.

3. I.1 Products
S.S. Café aims to be a place conducive for studying that offers delicious sweets and scrumptious
beverages, which are named after zodiac signs and other celestial bodies with free fortune cookies that
has motivational quotes inside, along with a free complimentary use of student-handy materials and
facilities like books, wifi, school supplies, computers and lounges. It does not only have a mini library
where books can be borrowed inside the store but also if the student badly wants to own the book, we
can have him/ her purchase it from the store. This Café will surely create a very homey and ambient
feeling that will help our customers fully concentrate to their tasks.
I.2 Business Location
The company will operate a 2-storey coffee and pastry study Café covering a 239 square meter lot,
within a 20-minute walking distance from University of Perpetual Help System Laguna. The owners have
secured this location (300 square meters) with an option for extending.

4. I.3 Capitalization and Finance
The start-up cost of Sweets and Study Café is Php 148,889 which covers
store construction and furnishing expenses, kitchen equipment, and starting
inventory expenses for the first two months of operation. The needed funds will
be acquired through the owners’ personal contribution and bank loans.
Specifically, Viviene Contemprato and Sophia Torio, as the general partner
owners, will contribute Php 30,000 each for a total of Php 60,000. The limited
partner owners namely Raymond Geron, Denise Rollon, Hans Tonogbanua,
and Mariane Viterbo will contribute Php 10,000 each for a total of Php 40,000.
The remaining Php 48,889 will be secured through a business loan from BDO
Unibank, Inc.
The company is expected to grow sales revenue from Php 1,200,000 in F.Y.
2020 to Php 2,098,807.50 in year five. As S.S. Café will strive to maintain a
15% gross profit margin and reasonable operating expenses, it will see net
profits grow from Php 254,957.50 to Php 732,133.42 during the same period.

5. I.4 Mission
Our mission is to contribute in to a healthy, balanced, and sustainable life
through good food and drink while bringing the customers, especially the
students, in an extraordinary experience while studying. We aim to build a
homey ambiance and a feeling of tranquillity in every individual who’s looking
for peace and calmness while keeping in focus of their own academic track.
With the help of our clean facilities, good equipments and friendly staffs, we will
assure that the customers will be satisfied and would never want to leave our
Café.
I.5 Vision
In our dedicated pursuit of excellence, we are committed to the outstanding
quality of our food, service, people and out-of-school studying and
entertainment concepts that enrich the life and experience of our guests and
staff alike.

6. II. BUSINESS DESCRIPTION
II.1 Business Logo
II.2 Nature of Business
Sweets and Study Café belongs to the service industry, particularly in Café and
Coffee Shops sector. Businesses under this industry primarily sell refreshment drinks,
snacks and light meals, with coffee being their flagship product. These businesses must
employ innovative strategies, such as diversification of menu offerings, to increase sales
and remain competitive. The industry’s growth prospects are dictated by issues such as
availability of disposable income in households and changes in customers’ preferences
for meals and drinks.

7. Cafés generate much of their revenues from coffee, a product that
accounted for more than 83 percent of hot beverage sales in 2012, according
to the Small Business Development Center Network. Tea and other
nonalcoholic drinks are also favorites among café customers. However, snacks
and light meals contribute significantly toward the overall revenues of cafes.
II.3Ownership
Sweets and Study Café will be a new business entrée in the field of
beverage making, specifically, a study Café, which will be registered as a
Limited Partnership Business with Viviene Contemprato and Sophia Torio as its
general partner owners owning 60% of the company’s stocks. The other 40%
of the stocks will be shared by its limited partners namely Raymond Geron,
Denise Rollon, Hans Tonogbanua, and Mariane Viterbo.

8. Name Address
Sophia Raina P. Torio
 Blk7 Lo15 St. Jude Street, Sto. Niño Village
Ph4, Tunasan, Muntinlupa City
Viviene Yvone P. Contemprato  209 San Jose St. Barangay 2 Carmona, Cavite
Hans Francis R. Tonogbanua
 Blk 12 Lot 20 Celina Homes Technopark,
Loma, City of Biñan, Laguna
Raymond Angelo M. Geron  266 San Jose St. Barangay 2 Carmona, Cavite
Gabriela Denise E. Rollon
 Blk 12 Lot 19 General Aguinaldo Street,
Soldiers Hills 2, Las Piñas City
Mariane M. Viterbo
 Blk 24 Lot 33 Acacia St. Jubilation West II, City
of Biñan, Laguna