This document discusses why brands matter to both consumers and manufacturers. For consumers, brands help identify products they like or dislike, evaluate quality, reduce purchase time and risk. Brands may also provide psychological rewards. For manufacturers, brands identify their products, make repeat purchases easier, allow introduction of new products carrying existing brands, provide legal protection, allow premium pricing, help differentiate from competitors, and enable cooperation with other well-known brands. The document provides examples like Coke's global sales, Apple's success with the iPhone, Starbucks premium pricing, and Tata Motors' acquisition of Jaguar and Land Rover.

1. Why do brands matter?
Presented by:
Nahid Al Sharhad (2010-1-10-220)
Faria Reza (2010-1-10-207)
Chowdhury Fahmida Jannat (2010-2-10-147)
Sanjida Noor (2010-2-10-114)
Akram Hossain (2008-2-10-257)

2. Why do brands matter to
consumers

3. Help buyers identify the product they
like or dislike

4. Helps buyers evaluate quality of products
especially if unable to judge a products
characteristics

5. Brand helps to reduce the time needed for purchase

6. Brand helps to reduce buyer’s perceived risk of
purchase

7. Buyers may derive a psychological reward from
owning the brand

8. Why do brands matter to
manufacturers

9. Brand identifies the companies products
making repeat purchase easier for customers
 Around the world, the average person consumes a Coke
product every four days
 Coke sells 1.7 billion servings per day in over 200 countries.

10. Brand helps form introduce a new product that carries the name of one or more of
its existing products
APPLE released iPhone in 2007, which was a huge success for the
company.

11. Legal Protection
Apple sued Samsung for copying its design–
Apple Won $1.5 Billion in compensation.

12. Firms may be able to charge a premium for the
brand
Starbucks coffee can charge a higher
price than a same quality non-branded
coffee because of their brand

13. Differentiate product offering from competitors
Pringles differ themselves from their
competitors in terms of taste, looks and
packaging

14. Easier cooperation with well known brands
Tata Motors acquired the Jaguar and Land Rover businesses
from Ford in 2008 and made huge profit. Sales of TATA
automobile went up to 4% in the last fiscal year.