The document discusses the growth of digital business and the need for high-quality training in digital marketing skills. It notes that digital business involves optimizing multiple digital channels in an integrated way, including SEO, SEM, email, social media, video and mobile. It promotes www.DigitalBusinessSchool.net as one of the best sources for learning practical digital marketing skills and becoming a certified professional through its focus on hands-on projects. The presentation encourages viewers to take a free introductory course to understand if joining this training opportunity would be beneficial.

1. Can you go through this presentation and share it ?Because wise people share what’s good.www.DigitalBusinessSchool.net1

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14. Apple Free Cash Flowwww.DigitalBusinessSchool.net14

15. Free Cash Flowwww.DigitalBusinessSchool.net15

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20. Putting the mobile phone in context5 Billion mobile userswww.DigitalBusinessSchool.net20

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24. What is Digital Business?Convergence of business activities primarily driven through Digital Medium.A business has to reach out to all it’s stake holders in one or the other way using digital medium like internet or mobile.Increasing power of devices has enabled this trend.www.DigitalBusinessSchool.net24

25. Digital Business – Multi ModalBusinesses cannot wait at one place to either influence or convert.They have to do it in multiple places using multi-device approach.It’s no more just an internet browser on a PC or a Laptop. It’s more.www.DigitalBusinessSchool.net25

26. What are the Components?Will your business do only SEO today ? Or will also do SEM, Email Marketing, Social Media (oh yes, Social Media Optimization and Social Media Marketing), Video, Mobile (and yes text, mobile website, wap or app)or optimization of all these channels.And yes in Social Media, will you do just www.DigitalBusinessSchool.net26

27. On what device?Will you target only internet users on a desktop or laptop, or includewww.DigitalBusinessSchool.net27

28. Why can’t I do all?Yes. You can if you are one of the fortune 500 companies and can budget for a team and technology.But, that’s not necessary. What’s needed is to identify where the prospects and customers are and reach out to them.Meaning Optimize the Marketing efforts.www.DigitalBusinessSchool.net28

29. What should I do?Need is to Optimize all these approaches in an integrated way and track these approaches.Once you are confident about this, then scale and diversity.If you are learning, then you’ve got to get an overview as well as working of all the approaches. Then visualize to specialize.www.DigitalBusinessSchool.net29

30. Approach at Digital Business SchoolProvide insights into all the components of the system of Digital BusinessLearn these modules at basic, intermediate, specialization, professional and practitioner levelswww.DigitalBusinessSchool.net30

31. Thoughts by Prof Mohan BirSawhney - Conventional Marketing Thinking Organize by product unitsFocus on profitable transactionsJudge performance primarily by financial resultsFocus on satisfying shareholdersThe marketing dept does the marketingBuild brands primarily through advertisingEmphasize customer acquisitionMeasure customer satisfactionOver-promise to get the orderMake the firm the unit of analysis31www.DigitalBusinessSchool.net

32. New Marketing ParadigmOrganize by customer segmentsFocus on customer lifetime valueLook at marketing metrics as well as financial onesFocus on satisfying several stakeholder groupsEveryone in the company does marketingBuild brands through company behaviourEmphasize customer retentionMeasure customer value and loyaltyUnder-promise, over-deliverMake the value chain the unit of analysis32www.DigitalBusinessSchool.net

33. Conventional marketing thinking questioned due to…Hypercompetition is rampantPower has been shifting from manufacturers to giant retailersPower is now shifting to consumersConsumers are more price and value sensitive and better informedBrands are looking more alike and brand loyalty is decliningMass advertising is losing some effectivenessDirect marketing tools and public relations are becoming more effective33www.DigitalBusinessSchool.net

34. Bottom line…“Markets are changing faster than marketing.”34www.DigitalBusinessSchool.net

35. “Today, most company marketing strategies are obsolete” – Kellog On Marketing35www.DigitalBusinessSchool.net

36. Evolution of Marketing Activitieswww.DigitalBusinessSchool.net36

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38. Where is this leading to?Shift in the kind of jobs availableShift in training requirementsNow people learning on their own without expert knowhowBut very high end training available to a select few who can afford. Eg.www.DigitalBusinessSchool.net38

39. Where Businesses are growing and creating jobs, there is need for HIGH QUALITY training and Certification. www.DigitalBusinessSchool.net is one of the best out there.www.DigitalBusinessSchool.net39

40. www.DigitalBusinessSchool.net40Where Businesses are growing and creating jobs, there is need for HIGH QUALITY training and Certification. www.DigitalBusinessSchool.net is one of the best out there.

41. www.DigitalBusinessSchool.net41Where Businesses are growing and creating jobs, there is need for HIGH QUALITY training and Certification. www.DigitalBusinessSchool.net is one of the best out there.

42. www.DigitalBusinessSchool.net42Where Businesses are growing and creating jobs, there is need for HIGH QUALITY training and Certification. www.DigitalBusinessSchool.net is one of the best out there.

43. DBSTraining from Professionals and PractitionersFocus on practical work and projectsLearning by doingCertified as ProfessionalsAffordable trainingwww.DigitalBusinessSchool.net43

44. Don’t agree?In the next few days, we will take you through FREE Introductory CourseUnderstand if you want to be part of this tremendous opportunityOur team is there to help. On web, on mobile. twitter.com/DigitalBSchool on.fb.me/DBSonFBwww.DigitalBusinessSchool.net44

45. THANK YOULeave your comment below. We would be glad to get in touch.PramodhBN@pramodhwww.DigitalBusinessSchool.net45