C9 Airwear Brand Strategy. Categories of products --> Leisurewear, Airwear, Innerwear. Quantastic has done a complete competitive analysis and suggested a strategic roadmap for scaling the brand to masses
Listrak + Olapic: Elevating Email Engagement with User- Generated ContentOlapic
Listrak CEO, Ross Kramer, and Olapic VP of Account Management, Jon Drennan, lead an informative discussion on the various ways that visual earned content adds a layer of authenticity to email campaigns, and share real-world examples of retailers achieving greater engagement and increased sales as a result.
Was ist Gamification, wie funktioniert es und wie kann ein Unternehmen davon profitieren, das erklärt Peter Zwyssig, Geschäftsführer von foryouandyourcustomer Zürich, in seiner Präsentation. Für den Multichannel-Berater liefert das Thema des Tages einen wertvollen Beitrag im Umgang mit Kunden, Mitarbeitenden, Partner etc., dessen Einsatz jedes Unternehmen prüfen sollte.
Today, there are 162 channels, which companies can use to communicate, sell and service to their customers. Every organisation uses about 80 channels – often without being aware of all of them.
Customers adapt quickly and naturally use the diversity of channels. For an organisation, it is very difficult to integrate new channels that fast. Even worse, the overall customer experience suffers and customers start to look at different suppliers with experiences fitting their expectations. In general it is clear, that companies, which are not updating the multichannel experience will loose revenue.
As marketing is considered by many to be a dishonerable profession, I wanted to make a start with a "Code of Honour" that helps restore the respect for the profession
C9 Airwear Brand Strategy. Categories of products --> Leisurewear, Airwear, Innerwear. Quantastic has done a complete competitive analysis and suggested a strategic roadmap for scaling the brand to masses
Listrak + Olapic: Elevating Email Engagement with User- Generated ContentOlapic
Listrak CEO, Ross Kramer, and Olapic VP of Account Management, Jon Drennan, lead an informative discussion on the various ways that visual earned content adds a layer of authenticity to email campaigns, and share real-world examples of retailers achieving greater engagement and increased sales as a result.
Was ist Gamification, wie funktioniert es und wie kann ein Unternehmen davon profitieren, das erklärt Peter Zwyssig, Geschäftsführer von foryouandyourcustomer Zürich, in seiner Präsentation. Für den Multichannel-Berater liefert das Thema des Tages einen wertvollen Beitrag im Umgang mit Kunden, Mitarbeitenden, Partner etc., dessen Einsatz jedes Unternehmen prüfen sollte.
Today, there are 162 channels, which companies can use to communicate, sell and service to their customers. Every organisation uses about 80 channels – often without being aware of all of them.
Customers adapt quickly and naturally use the diversity of channels. For an organisation, it is very difficult to integrate new channels that fast. Even worse, the overall customer experience suffers and customers start to look at different suppliers with experiences fitting their expectations. In general it is clear, that companies, which are not updating the multichannel experience will loose revenue.
As marketing is considered by many to be a dishonerable profession, I wanted to make a start with a "Code of Honour" that helps restore the respect for the profession
On 28/2 our managing partner, Alain Thys was the closing speaker of the FutuRetail event which took place at Google's offices in London. Pushed to come with "something innovative and different", he tried to bring a level-headed view on the ways he believes 3D Printing will affect retail in the coming 5+ years.
Many in the audience tended to agree, and if you do to (or not) feel free to leave your comments. Also, should you wish to look at the opportunities for 3D printing in your business (retail or B2B) do not hesitate to get in touch :-)
La notizia di reato notitia criminis Il diritto fondamentale di una persona accusata di aver commesso un reato, è sicuramente quello di potersi difendere in maniera efficace
potendo conoscere e rappresentare al Giudice e agli inquirenti tutti gli
elementi di prova atti a contrastare l’ipotesi accusatoria. Tale (fondamentale) aspetto del diritto di difesa ha una centrale rilevanza costituzionale nell’art. 111 Cost. e rappresenta un aspetto centrale (quello della ricerca della prova a discarico) nella pianificazione e attuazione di
una valida (e spesso risolutiva) linea difensiva.
(Graham Brown mobileYouth) The End of Advertising? from the Big Idea to the S...Graham Brown
By Graham D Brown of Youth Research Partners http://www.YouthResearchPartners.com
http://www.GrahamDBrown.com
Webinar version also available see links in comments
This is a presentation Alain Thys gave at the Fred Reichheld NPS Masterclass in Breda on May 10, 2012
It is part of a series of presentations on customer-centricity which are all linked to Alain's book "So You Want To Be Customer-Centric?"
This is a presentation from 2011 I bumped into on customer-centric innovation. While my thinking has somewhat evolved, it's actually still quite relevant :-)
(Graham Brown mobileYouth) The Next 10 YearsGraham Brown
The Next 10 Years of Marketing. Industrial Pipelines vs Network Platforms. How will brands survive and customers cope? Graham Brown of mobileYouth.org tells the story.
FREE YOUTH TRENDS REPORTS
http://www.youthtrendsreport.com
Storytelling and TV Advertising (No Story, No Glory)Alain Thys
This is a presentation I gave last April at the VTM TV Day to an audience of TV advertising professionals (proudly sharing the stage with Luc Besson :-)
Copyright notice: All photography has been selected from the Futurelab (purchased) image library or promotional materials. If you would nonetheless feel your rights to be violated, do get in touch and this will be addressed.
From Sales Promotions to Sales PromotersAlain Thys
This speech I gave in Bucharest makes a case for consumer brands to reduce the weight of ’sales promotions’ in their marketing plan. Instead, I call for an increased focus on delighting consumers to the point that they become "sales promoter" for the brand.
Consumer trends and the way they affect retailAlain Thys
This Slideshare focuses on some of the key consumer trends in the market and the way customer-centric retailers can adapt to them. It is a compilation of presentations Alain Thys gave to groups of retailers in Vilnius (Nov 2013) and Tallinn (March 2014).
The world has changed, but marketing is still applying the principles I learned in business school. This needs to change and this presentation is an "open source" call to help achieve this change.
I have given it on April 23, 2009 in Helsinki at the F Word event. It is an unfinished piece of work in which we don't have all the answers either. So I invite you to join us at www.futurelab.net to help make it better.
How Starbucks Became the Apple of CoffeeGraham Brown
If you owned stock in Starbucks and Apple, you'd be sitting on a 1000% return on your investment over the last 7 years.
The phenomenal rise of these two companies is the result of clear focus on their brand marketing strategy, one which required a conscious split from traditional BRANDING based advertising, to marketing fit for the 21st century: BRAND EXPERIENCE.
In this presentation, we'll look at the success story from the Starbucks side: a case study of how Starbucks became a loved brand like Apple and the 5 factors that underpin its class-leading marketing strategy.
(Graham Brown mobileYouth) No More Brand Equity...pleaseGraham Brown
Graham Brown of WhatYouthThink.com shares insights from his work and themes featuring in the upcoming book CustomersAreTheBrand.com
Read the full post here
http://www.mobileyouth.org/post/kill-your-brand-manager/
Branding is Dead: Long Live Brand ExperienceGraham Brown
What is brand in 2015? Brand is no longer what the ad agency says about your product or service but what customers say, share and experience about your company.
That means how your retail staff interact with customers or how your marketing team creates conversations at your events is more important than what's said in an advertising campaign.
This is the reality of the sharing economy in 2015. Experience is only real when shared and if customers aren't sharing your brand, you might as well be invisible.
Click here to find out more about Brand Experience and why the era of Branding is dead...
Experience is the Brand (How to Build a Brand Worth Talking About)Graham Brown
Asia Tech Podcast http://www.ATP.show
Asia Tech Research http://www.AsiaTechResearch.com
We are in the business of selling emotions not stuff. Stuff is cheap and easy to copy. Emotion, however is a priceless, individual, unique experience. In this presentation, I explain why the future of marketing lies in creating powerful EXPERIENCES that customers can share and conversations that define our brands. There is also a link in this presentation telling you how to get the PDF file.
On 28/2 our managing partner, Alain Thys was the closing speaker of the FutuRetail event which took place at Google's offices in London. Pushed to come with "something innovative and different", he tried to bring a level-headed view on the ways he believes 3D Printing will affect retail in the coming 5+ years.
Many in the audience tended to agree, and if you do to (or not) feel free to leave your comments. Also, should you wish to look at the opportunities for 3D printing in your business (retail or B2B) do not hesitate to get in touch :-)
La notizia di reato notitia criminis Il diritto fondamentale di una persona accusata di aver commesso un reato, è sicuramente quello di potersi difendere in maniera efficace
potendo conoscere e rappresentare al Giudice e agli inquirenti tutti gli
elementi di prova atti a contrastare l’ipotesi accusatoria. Tale (fondamentale) aspetto del diritto di difesa ha una centrale rilevanza costituzionale nell’art. 111 Cost. e rappresenta un aspetto centrale (quello della ricerca della prova a discarico) nella pianificazione e attuazione di
una valida (e spesso risolutiva) linea difensiva.
(Graham Brown mobileYouth) The End of Advertising? from the Big Idea to the S...Graham Brown
By Graham D Brown of Youth Research Partners http://www.YouthResearchPartners.com
http://www.GrahamDBrown.com
Webinar version also available see links in comments
This is a presentation Alain Thys gave at the Fred Reichheld NPS Masterclass in Breda on May 10, 2012
It is part of a series of presentations on customer-centricity which are all linked to Alain's book "So You Want To Be Customer-Centric?"
This is a presentation from 2011 I bumped into on customer-centric innovation. While my thinking has somewhat evolved, it's actually still quite relevant :-)
(Graham Brown mobileYouth) The Next 10 YearsGraham Brown
The Next 10 Years of Marketing. Industrial Pipelines vs Network Platforms. How will brands survive and customers cope? Graham Brown of mobileYouth.org tells the story.
FREE YOUTH TRENDS REPORTS
http://www.youthtrendsreport.com
Storytelling and TV Advertising (No Story, No Glory)Alain Thys
This is a presentation I gave last April at the VTM TV Day to an audience of TV advertising professionals (proudly sharing the stage with Luc Besson :-)
Copyright notice: All photography has been selected from the Futurelab (purchased) image library or promotional materials. If you would nonetheless feel your rights to be violated, do get in touch and this will be addressed.
From Sales Promotions to Sales PromotersAlain Thys
This speech I gave in Bucharest makes a case for consumer brands to reduce the weight of ’sales promotions’ in their marketing plan. Instead, I call for an increased focus on delighting consumers to the point that they become "sales promoter" for the brand.
Consumer trends and the way they affect retailAlain Thys
This Slideshare focuses on some of the key consumer trends in the market and the way customer-centric retailers can adapt to them. It is a compilation of presentations Alain Thys gave to groups of retailers in Vilnius (Nov 2013) and Tallinn (March 2014).
The world has changed, but marketing is still applying the principles I learned in business school. This needs to change and this presentation is an "open source" call to help achieve this change.
I have given it on April 23, 2009 in Helsinki at the F Word event. It is an unfinished piece of work in which we don't have all the answers either. So I invite you to join us at www.futurelab.net to help make it better.
How Starbucks Became the Apple of CoffeeGraham Brown
If you owned stock in Starbucks and Apple, you'd be sitting on a 1000% return on your investment over the last 7 years.
The phenomenal rise of these two companies is the result of clear focus on their brand marketing strategy, one which required a conscious split from traditional BRANDING based advertising, to marketing fit for the 21st century: BRAND EXPERIENCE.
In this presentation, we'll look at the success story from the Starbucks side: a case study of how Starbucks became a loved brand like Apple and the 5 factors that underpin its class-leading marketing strategy.
(Graham Brown mobileYouth) No More Brand Equity...pleaseGraham Brown
Graham Brown of WhatYouthThink.com shares insights from his work and themes featuring in the upcoming book CustomersAreTheBrand.com
Read the full post here
http://www.mobileyouth.org/post/kill-your-brand-manager/
Branding is Dead: Long Live Brand ExperienceGraham Brown
What is brand in 2015? Brand is no longer what the ad agency says about your product or service but what customers say, share and experience about your company.
That means how your retail staff interact with customers or how your marketing team creates conversations at your events is more important than what's said in an advertising campaign.
This is the reality of the sharing economy in 2015. Experience is only real when shared and if customers aren't sharing your brand, you might as well be invisible.
Click here to find out more about Brand Experience and why the era of Branding is dead...
Experience is the Brand (How to Build a Brand Worth Talking About)Graham Brown
Asia Tech Podcast http://www.ATP.show
Asia Tech Research http://www.AsiaTechResearch.com
We are in the business of selling emotions not stuff. Stuff is cheap and easy to copy. Emotion, however is a priceless, individual, unique experience. In this presentation, I explain why the future of marketing lies in creating powerful EXPERIENCES that customers can share and conversations that define our brands. There is also a link in this presentation telling you how to get the PDF file.
Mobile Marketing from the Eye of the User - Jon-Mikel Bailey - Wood Street, Inc.Wellspring Digital
In this presentation from the DMAW 2012 Social Summit, we discuss... 1. Some Predictions about Mobile 2. ZMOT and the Mobile User 3. How to Think About Mobile Marketing 4. Your Plan of Attack!
(Graham Brown mobileYouth) Good Causes = Good Marketing?Graham Brown
Graham Brown mobileYouth.org takes a look at the Orange/Boost Mobile partnership with non-profit RockCorps and asks whether entering good causes can mean more than simple CSR and fulfilling the PR pledge. Good causes can equate to better marketing than your ad agency can churn out. Read the PPT, Watch the Video and enjoy!
(Graham Brown mobileYouth) How to Youthsource like FordGraham Brown
Download it:
Graham Brown of mobileYouth
Under the stewardship of ex Scion COO Jim Farley, Ford has focused on redefining the marketing and product development of the Fiesta. By combining these two often disparate company functions Ford has created a robust Youthsourcing model that challenges traditional concepts of innovation and engagement.
(Graham Brown mobileYouth) Beachheads - build your passion centerGraham Brown
You spent your whole marketing career trying to make your customers like you but overlooked the inconvenient truth that somewhere out there was a group of fans who already loved you.
Beachheads - the key to successful youth engagement explained in this concise powerpoint by GrahamDBrown.com of WhatYouthThink.com
For a complete activation and insights plan visit MobileYouthReport.com
What's the Real Role of Content - Future of Digital Marketing #fodm 2013James Carson
Content Marketing is a massive buzzword... but why have we come to a 'strategic inflection point' in marketing? Is 'brands as publishers' a useful dictum? And how should publishers influence content marketers?
LSA Bootcamp Atlanta: Beyond SEO - Paid Search Best Practices (Google)Localogy
This presentation was given to an audience of local businesses at the LSA Bootcamp, a one day digital marketing intensive in Atlanta 8/30/15. For more about the event and for a look at future events visit www.LSABootcamp.com.
Similar to (Graham Brown mobileYouth) Why Creative Agencies Suck (20)
The Human Communication Playbook by Graham Brown (Get the PDF) Graham Brown
Leadership Storytelling Podcast in the Era of the Machine. 7 Storytelling strategies for leaders in the 2020s by Graham D Brown.
- Transformation Storytelling
- Data Storytelling
- Authentic Storytelling
- Customer Storytelling
- Many to Many Storytelling
- Culture Storytelling
- Agile Storytelling
The Asia Matters Report by Graham D BrownGraham Brown
Asia is a $27 trillion economy, 50% bigger than the EU and the US. Here's why it matters.
Graham Brown
Asia Tech Podcast
http://www.ATP.show
Asia Matters Institute
http://www.AsiaMattersInstitute.org
Ebook: 10 Tips to Grow Your Business in 2017 (Download)Graham Brown
10 Tips to Grow Your Business in 2017 by Graham Brown from Up.School. Tips, tricks and hacks to help you become a better lifestyle entrepreneur and grow your business. If you find this Ebook useful, don't forget to LIKE and DOWNLOAD.
(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your businessGraham Brown
Asia Tech Podcast http://www.ATP.show
Asia Tech Research http://www.AsiaTechResearch.com
How do you stay motivated as an entrepreneur? In this Up.School presentation I'll share hacks and techniques I use to stay productive (even when you're not feeling it)
http://www.Up.School
(Asia Tech Podcast) 25 Inspiring Quotes for Startup FoundersGraham Brown
Asia Tech Podcast http://www.ATP.show
Asia Tech Research http://www.AsiaTechResearch.com
From Mark Zuckerberg to Peter Drucker. Who inspires you? Don't forget to check out my free webinar series (link in the file)
(Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs Graham Brown
Asia Tech Podcast http://www.ATP.show
Asia Tech Research http://www.AsiaTechResearch.com
From Seth Godin to Richard Branson, words of wisdom from entrepreneurs, rabble rousers and change makers.
http://www.Up.School
How to fix a Broken Brand (McDonalds Case Study 2015)Graham Brown
It's not all sunshine and rainbows in marketing.
What happens when your brand is broken?
What happens when you have one of the most globally recognized brands but your sales are flat even though you're spending $1.5 billion on advertising?
What happens when you're losing the youth market and competitors like Starbucks, Chipotle and Shake Shack are eating away at your market share?
Forget brand makeovers, rebrands and a better ad campaign. What McDonalds needs to stay relevant is something far more radical.
In this case study presentation I look at McDonalds. What is the root cause of the McDonalds brand marketing strategy? Why is more "branding" and more of the old ad agency model going to create more of the same problem? And how can McDonalds fix its brand through building a powerful Frontline Brand Experience?
In this presentation, I look at the shift from Branding to Brand Experience and the 3 areas McDonalds needs to focus on to fix its broken brand.
The 6 Ways Starbucks Kills it on Social MediaGraham Brown
Did you know Starbucks gets more tags on social media sites like Instagram than McDonalds, Apple and Coke COMBINED?
No kidding. 19 million tags on Instagram - that's a lot of people sharing the Starbucks experience without the need for advertising.
In this new presentation I look at how Starbucks generates massive "earned media" with its legendary Brand Experience.
The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)Graham Brown
Enjoy my latest presentation about how GoPro built its brand to a multi billion dollar business with virtually no money spent on Big Idea advertising. The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)
Download a sample of my latest book here
http://www.grahamdbrown.com/digital-ape-slideshare
10 Facts about Gen Y and Social Media Privacy (Total Youth Research)Graham Brown
Do Gen Y Millennials really care about social media privacy? According to our latest day they care a lot more than you think. 10 Facts about Gen Y and Social Media Privacy (Total Youth Research)
Brand Democracy: How to Tell Stories in the Social Era by Graham BrownGraham Brown
Brand Democracy: How to Tell Stories in the Social Era by Graham Brown
Brand Democracy is a bottom-up approach to marketing practiced by brands like GoPro, Zappos, Instagram, Lego and Monster Energy Drinks. Where brand management focuses on top-down brand positioning, Brand Democracy seeks to create the brand through customer conversations and interactions. Rather than managing the brand, the company curates this peer-to-peer communication by giving customers tools and a platform to share their individual stories.
Set Up, Step Back, Shut Up: The Secrets Behind Lego's Social Media SuccessGraham Brown
Set Up, Step Back, Shut Up: The Secrets Behind Lego's Social Media Success
Brands spend $ millions securing a few words of seconds from celebrities like David Beckham to endorse their projects.
Perfumes, clothing, sunglasses, mobile phones - the list goes on.
Yet, Lego gets it for free.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
10. Customers are
the brand
Graham Brown!
www.mobileYouth.org
11. so, somebody’s
not telling the
truth here…
Graham Brown!
www.mobileYouth.org
12. “Dear Mr
Client, "
I need your
marketing
budget to
help me
win one of
these”
winning awards or
winning customers?
Graham Brown!
www.mobileYouth.org