(Graham Brown mobileYouth) The End of Advertising? from the Big Idea to the Small Whatever

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By Graham D Brown of Youth Research Partners http://www.YouthResearchPartners.com http://www.GrahamDBrown.com Webinar version also available see links in comments

Business News & Politics

PART 1 THE PROBLEM

1. HOW WE DO YOUTH MARKETING TODAY 2. THE ROLE OF THE AGENCY 3. THE ELEPHANT IN THE ROOM

1. HOW WE DO YOUTH MARKETING TODAY 2. THE ROLE OF THE AGENCY 3. THE ELEPHANT IN THE ROOM

1. HOW WE DO YOUTH MARKETING TODAY 2. THE ROLE OF THE AGENCY 3. THE ELEPHANT IN THE ROOM

PART 2 THE SOLUTION

1. MOVING FROM PAID TO EARNED MEDIA 2. FANSPOTTING 3. YOUTHSOURCING 4. PERMISSION ASSETS (ROI VS ROS)

1. MOVING FROM PAID TO EARNED MEDIA 2. FANSPOTTING 3. YOUTHSOURCING 4. PERMISSION ASSETS (ROI VS ROS)

1. MOVING FROM PAID TO EARNED MEDIA 2. FANSPOTTING 3. YOUTHSOURCING 4. PERMISSION ASSETS (ROI VS ROS)

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LOUDSPEAKERS BOLSHE = “BIG”

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(Graham Brown mobileYouth) The End of Advertising? from the Big Idea to the Small Whatever

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4. PART 1 THE PROBLEM

5. 1. HOW WE DO YOUTH MARKETING TODAY 2. THE ROLE OF THE AGENCY 3. THE ELEPHANT IN THE ROOM

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16. 1. HOW WE DO YOUTH MARKETING TODAY 2. THE ROLE OF THE AGENCY 3. THE ELEPHANT IN THE ROOM

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21. 1. HOW WE DO YOUTH MARKETING TODAY 2. THE ROLE OF THE AGENCY 3. THE ELEPHANT IN THE ROOM

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29. PART 2 THE SOLUTION

30. 1. MOVING FROM PAID TO EARNED MEDIA 2. FANSPOTTING 3. YOUTHSOURCING 4. PERMISSION ASSETS (ROI VS ROS)

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42. 1. MOVING FROM PAID TO EARNED MEDIA 2. FANSPOTTING 3. YOUTHSOURCING 4. PERMISSION ASSETS (ROI VS ROS)

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53. 1. MOVING FROM PAID TO EARNED MEDIA 2. FANSPOTTING 3. YOUTHSOURCING 4. PERMISSION ASSETS (ROI VS ROS)

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64. 1. MOVING FROM PAID TO EARNED MEDIA 2. FANSPOTTING 3. YOUTHSOURCING 4. PERMISSION ASSETS (ROI VS ROS)

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72. LOUDSPEAKERS BOLSHE = “BIG”

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79. ACTION POINTS: KEY QUESTIONS

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