(Graham Brown mobileYouth) Good Causes = Good Marketing?

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The document discusses 10 marketing lessons that can be learned from RockCorps, an organization that inspires youth to volunteer. RockCorps checks all the boxes that large brands have struggled with for engaging youth in an authentic way without direct selling. The lessons include selling values over brands, creating lasting campaigns, providing social tools for users to connect, influencing influencers within communities, supporting communities, marketing with youth rather than to them, and connecting customers through shared experiences rather than products alone.

Technology Business

Good
Causes

Good
Marketing?
10 Marketing Lessons from RockCorps
twitter: grahamdbrown
graham.brown@mobileyouth.org

#2 Create don’t Campaign

twitter: grahamdbrown
graham.brown@mobileyouth.org

#3 Leave a Legacy.
Outlive your Advertising Campaign

twitter: grahamdbrown
graham.brown@mobileyouth.org

#4 Provide Social Tools
Give them Something

Social Currency
to Care About

to Talk About

Give them
twitter: grahamdbrown
graham.brown@mobileyouth.org

#5 Sell the
Need
to
Belong

It’s not about logic, it’s the emotion.
and the
Need
to
Be
Significant

twitter: grahamdbrown
graham.brown@mobileyouth.org

#7 Support your Community
twitter: grahamdbrown
graham.brown@mobileyouth.org

#8 Lead the Tribe.

Create a Movement
twitter: grahamdbrown
graham.brown@mobileyouth.org

Sell your ability to Connect Your
Customers not the product

twitter: grahamdbrown
graham.brown@mobileyouth.org

#10 Market
With not To

twitter: grahamdbrown
graham.brown@mobileyouth.org

Are you marketing to or
Are you marketing with ?

twitter: grahamdbrown
graham.brown@mobileyouth.org

From Argentina to Zaire
We’ve got your youth data
covered
Click Here

twitter: grahamdbrown
graham.brown@mobileyouth.org

Graham Brown
mobileYouth.org

Youth Marketing
Mobile Trends
Ideation + Research

twitter: grahamdbrown
graham.brown@mobileyouth.org

Five simple rules are presented to avoid marketing failure: 1) Consider changing your name if needed. 2) Tailor your marketing to your intended audience. Social media audiences can differ in demographics. 3) You are responsible for all content published under your name. Avoid trademark infringement. 4) Beware outsourcing marketing without oversight as rogue marketers may not represent your brand well. 5) Ensure any help you hire such as marketing firms understand your goals and represent your properties accurately.

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1. Good Causes Good Marketing? 10 Marketing Lessons from RockCorps twitter: grahamdbrown graham.brown@mobileyouth.org

2. WHY ROCKCORPS? An Introduction When I first heard about RockCorps I thought it was a good example of corporates getting involved in youth communities. so many years. Watch the video, see how youthstarted to dig further the brand without However, when I are interacting around I realized this being sold to. Here we have a contender for the exceptional. of youth marketing. wasn’t good this was future model Not only did it inspire youth with something to care about but it also checked all the youth marketing Graham Brown boxes that large brands have been sweating over for mobileYouth so many years. Watch the video, see how youth are PS: no affiliation with interacting around the brand without being sold to. Boost, Orange or Here we have a contender for the future model of RockCorps youth marketing. twitter: grahamdbrown graham.brown@mobileyouth.org

3. #1 Sell Your Values Not Your Brand twitter: grahamdbrown graham.brown@mobileyouth.org

4. #2 Create don’t Campaign twitter: grahamdbrown graham.brown@mobileyouth.org

5. #3 Leave a Legacy. Outlive your Advertising Campaign twitter: grahamdbrown graham.brown@mobileyouth.org

6. #4 Provide Social Tools Give them Something Social Currency to Care About to Talk About Give them twitter: grahamdbrown graham.brown@mobileyouth.org

7. #5 Sell the Need to Belong It’s not about logic, it’s the emotion. and the Need to Be Significant twitter: grahamdbrown graham.brown@mobileyouth.org

8. #6 Influence the Influencers Stop Selling to Everyone. Sell to the 10% already sold on your brand twitter: grahamdbrown graham.brown@mobileyouth.org

9. #7 Support your Community twitter: grahamdbrown graham.brown@mobileyouth.org

10. #8 Lead the Tribe. Create a Movement twitter: grahamdbrown graham.brown@mobileyouth.org

11. Sell your ability to Connect Your Customers not the product twitter: grahamdbrown graham.brown@mobileyouth.org

12. #10 Market With not To twitter: grahamdbrown graham.brown@mobileyouth.org

13. Are you marketing to or Are you marketing with ? twitter: grahamdbrown graham.brown@mobileyouth.org

14. From Argentina to Zaire We’ve got your youth data covered Click Here twitter: grahamdbrown graham.brown@mobileyouth.org

15. Graham Brown mobileYouth.org Youth Marketing Mobile Trends Ideation + Research twitter: grahamdbrown graham.brown@mobileyouth.org

(Graham Brown mobileYouth) Good Causes = Good Marketing?

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