This document discusses the growing popularity of Android smartphones and opportunities for developers. It notes that smartphone sales increased 27% in the second quarter while overall phone sales declined 6%. Several Android phone models like the HTC Magic and Samsung Galaxy have sold over a million and 100,000 units respectively. The document projects Android phone sales could reach over 2.7 million units by the end of the year as more phones and carriers adopt the Android platform. It highlights the MOTODEV Studio Beta as a new tool to support Android development on Motorola phones.

1. Why Code (for) Android?
and a quick peek @ MOTODEV Studio Beta

2. Smartphone sales up 27%
• Gartner says, Worldwide mobile phone sales
declined 6% to 286 million units in the second
quarter.
• However smartphone sales were a bright spot
posPng a 27% gain.
• Smartphone penetraPon was 14%, up from
10% a year ago.
Source: hVp://www.gartner.com/it/page.jsp?id=1126812

3. The Android PenetraPon
(The facts)
• The 4 Android devices in market
– HTC Dream
– HTC Magic
– HTC Hero
– Samsung Galaxy
• A quick fact
– HTC has reported that it has sold 1 million units of HTC
Magic.
– Hanooki.com reported that Samsung sold 100,000 Samsung
Galaxies in its first month in Europe.
– Over the next few months, a number of handset makers and
wireless carriers are expected to embrace Android.

4. Android devices str8 off the rumor mill
• Samsung InsPnctQ
• Motorola Sholes
• Motorola Morrison
• Motorola Calgary
• Motorola Heron
• HTC Click
• Sony Ericsson Xperia X3
• Dell ….
• Lenovo …
• LG …
• …
• …
• …

5. The Android ProjecPon
(unscienPfic yet logical)
• Extract from a popular Phandroid.com
– 4 devices sell combined 180,000 units in Europe only
– That’s about 45K units/month for each device in Europe only
– Using that as a loose and unscienPfic average for future
Android devices, and recognizing populaPon and economic
implicaPons, suppose North America and Asia each achieve
45K units/month for each Android phone on the market
– By the end of the year, it is esPmated that there will be 15‐20
Android devices on the market
(20 devices) x (45K units/month) x (3 conPnents)
= 2.7 Million devices
Source: Rob Jackson on various Android fan sites (link)

6. Web via Smartphones

7. Worldwide OperaPng System Share

8. There’s an(droid) app for that!
Android's growth rate is acceleraPng, increasing by over 50%
from June to July alone.
In total, the percent
of new Android
applicaPons
integrated, relaPve
to iPhone, has more
than doubled over
the past six months.
Android has good engaged base for future app growth.

9. App Discovery and Usage
Source: Metrics @ Admob (link)
• The majority of app discovery happens through
browsing and search on the mobile device.
• Android and iPhone users are highly engaged with
apps.
– Android and iPhone users spend 80‐90 minutes/day using
apps.
– Android and iPhone users download 9‐10 new apps/month.
• The App Store gets twice as many paid app downloads
per user as Android market
– Driven by low paid app adopPon by Android users; 81% do
not or rarely download paid apps.
• An important point to note here – Paid apps on
Android Market are not available to all regions.

10. App Discovery and Usage
Source: Metrics @ Admob (link)
• However, consumers who do purchase paid apps
are similar across plarorms
– Android users who do purchase paid apps download
5.4/month, vs. 5.1 iPhone
– They also spend a similar amount on paid apps per
month: $8.63 vs. $9.49 iPhone
– Across plarorms, free‐to‐paid upgrade is the most‐cited
driver in purchasing a paid app.

11. App Download habits – Average
number of apps downloaded per user
per month

12. Free‐to‐paid upgrade – what’s the driver
of paid app sales

13. Amounts spend on paid apps in an
average month

14. News from Handango
(bi‐annual “YardsPck” report)
• Handango says games represented 25% of all sold
apps for the first half of the year, a 6% increase
from last year. The category also grew 19%
compared to the same period last year.
• Android in parPcular aVracted mobile gamers, as
its games category accounted for a higher
percentage of sales than it did in any other
smartphone catalog.
• Source: hVp://www.informaPonweek.com/news/personal_tech/smartphones/showArPcle.jhtml?arPcleID=219500203

15. Mobile Ads
• Loads of Ad Revenue to tap on to
• Source: AdMob Mobile Metrics Report (link)

16. That is why…
You should
Code for Android

17. The 12 future mobile apps
• Reality Tagging
• People Tagging
• Reality RecogniPon
• Physical Social Networks
• Personalized Travel Guides
• Digital and Physical Treasure Hunt
• Distributed Mobile Games
• Credit Card and Biometrics as Soyware
• Paperless Receipts & Digital Business Cards
• Medical records as Soyware
• Physical Browsing & Digital Shopping
• LocaPon/Pme‐based deals
Source: Alex Iskold on ReadWriteWeb (link)

18. Hello, Moto
(hVp://developer.motorola.com/)
• MOTODEV Android developer support program will
provide developers with early access to resources
needed to create Android based applicaPons for
Motorola’s upcoming Android based handsets, which it
has promised will arrive by the end of this year.
• hVp://www.youtube.com/watch?v=WTG55‐NK‐C0

19. One of the tools Motorola has released is the MOTODEV Studio for
Android Beta.
MOTODEV Studio supports Android 1.1 and 1.5 development and
includes all the necessary tools, including emulators.

21. Q&A

22. Happy Coding!