Why coconut oil is good for your teeth
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The document provides a marketing strategy for Jui Coconut Oil in two separate markets: the tin market and the plastic market.
[1] The tin market is mature with Jui as the market leader at 48% share, while the plastic market is growing at 12% annually with Jui at only 2% share.[2] The strategy for the tin market is for Jui to target expanding into the non-branded coconut oil market by delivering better value.[3] For the plastic market, Jui should focus on better serving selected consumer segments through a sub-branding strategy to differentiate from its brand associations in the tin market.
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The document provides a marketing strategy for Jui Coconut Oil in two separate markets: the tin market and the plastic market.
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Why coconut oil is good for your teeth
- 2. Coconut oil is an edible oil extracted from the meat of coconuts. It is high in lauric acid, which has been known to kill harmful bacteria, fungi and viruses in the body.
- 3. The lauric acid in coconut oil attacks harmful bacteria in the mouth that can cause bad breath, tooth decay and gum disease.
- 4. Oil pulling with coconut oil helps decrease plaque buildup by attacking harmful mouth bacteria. It can also help fight gum disease.
- 5. Oil pulling is the act of swishing oil in your mouth for 15 to 20 minutes and then spitting it out. It removes harmful bacteria and plaque.
- 6. In addition to oil pulling, you can make your own toothpaste using coconut oil, baking soda and essential oil.
- 7. Coconut oil attacks the harmful bacteria in your mouth.
- 8. It can reduce plaque buildup, prevent tooth decay and fight gum disease
- 9. For these reasons, oil pulling or brushing your teeth with coconut oil can significantly improve oral and dental health.