The document is a report by Scott McLeod, detailing insights and recommendations for improving the online presence and resources of the UCEA. Key suggestions include enhancing the website with news feeds, expanding social media channels, and optimizing search engine performance. The report emphasizes the importance of distributed authorship and better publicizing UCEA's resources to increase visibility and engagement.

1. report : nov 2009UCEA Associate Director of CommunicationsScott McLeod, J.D., Ph.D.Iowa State University

4. top 15 pages (last 30 days) : ucea.orgHome www.ucea.orgJobswww.ucea.org/edleadershipjobsAnnual meetingwww.ucea.org/annual-meeting-and-exhibitsJRLEwww.ucea.org/jrleMembers onlywww.ucea.org/members-only

5. top 15 pages (last 30 days) : ucea.orgConvention hotel/travelwww.ucea.org/hoteltravelInterview serieswww.ucea.org/interview-seriesFuture conventionswww.ucea.org/future-conventionsWho we arewww.ucea.org/whoClark seminarwww.ucea.org/clark-seminar

6. top 15 pages (last 30 days) : ucea.org2009 convention programwww.ucea.org/program-2009Principal turnover researchwww.ucea.org/principal-turnover-researchContact UCEAwww.ucea.org/contact-uceaJackson scholarswww.ucea.org/jackson-scholarConference participant roleswww.ucea.org/participant-roles2009

13. Google juice : educational administration#4EAQ#7UCEA

14. Google juice : educational leadership#6JCEL

15. Google juice : school principals

16. Google juice : school superintendents

20. recommendationsSet up Google Analytics accountTurn home page into news feed (RSS)Expand descriptions of UCEA resourcesInterview seriesPolicy briefsUCEA ReviewMore social media channelsYouTube, Facebook, Slideshare, Twitter lists, iTunes podcast channels, social bookmarking, etc.

21. recommendationsMove CASTLE to UCEA web siteExpand authorshipWeb site (including home page news feed)TwitterInterview series (program centers, others)Discussions (program centers, others)Other social mediaEstablish expectations for some folks/groupsTutorials (social media, JCEL, SLPPS)

22. recommendationsHome page search engine / design optimization5 most recent tweets, 5 most recent interviews, etc.Aggregation of CASTLE blog network feedsYouTube / Slideshare / other feedsSearch engine optimizationAdvertising (on site, buying keywords)Publicize better electronically, print, F2FBrochures, reports, journals, business cards, e-mail signatures, etc.

23. recommendations#uceahashtagGet creative and interactiveSub-sites (program centers, Jackson / Clark scholars, Rethinking the Ed.D., Urban Lead. Devt.)Interview series (discussions, author talks)Policy briefs (RSS, discussions)Discussion eventsConvention (RSS)Move EAQ & JCEL to site

24. final thoughtsPatience!You’d be surprised how people access UCEA resourcesMore content = more visibility Distributed authorshipis both necessary andimportant

25. final thoughtsPromoter v. trusted voiceGiving up control benefits UCEALOTS of potential here…Can I make a 2009 convention blog for news, podcasts, videos, etc.?

27. questions?Scott McLeod, J.D., Ph.D.Iowa State Universitydangerouslyirrelevant.org/contact.html