Relationship Economics refers to the value that a company generates through social media engagement and investment in relationships with employees and customers. Companies that make this investment are gaining competitive advantages. A study identified the top 25 most socially engaged companies based on their social media activity and found that their employees were more likely to feel optimistic about the company's future, inspired, and less likely to change jobs compared to employees of less socially active companies. The study suggests that investing in relationships through social media can improve business results by increasing employee engagement, attracting top talent, and generating more sales leads.