This document discusses the competition that financial institutions face from large technology companies ("Tech Titans") like Google, Facebook, Amazon, and Apple. It notes that these companies have massive user bases in the billions, mobile-first mindsets, and access to vast user data that give them advantages over both startups and traditional financial firms. The document also suggests that Tech Titans are increasingly eyeing the financial services industry and that their entrance could significantly disrupt existing business models through forces like transparency, reduced friction, and deflationary pressures. It advises financial institutions to closely monitor strategic moves from Tech Titans and consider collaborating with FinTech startups to counter the looming threat.