SlideShare a Scribd company logo
2012 - 2013
MARKETING
Client: Crescent Guardian, Inc.

HERO|farm
Do great work for good people.™

A fresh set of eyes. That’s what we offer. We aren’t here to tell you how to run your business.
We’re here to give a new perspective that may be hard to see while you’re in the day-to-day
operations. We are the extra arms and legs you need to bring new ideas to the table and get them
out to the public and media—Freeing you up to only have to deal with doing business.
HERO|farm is an inexpensive marketing, public relations and design agency with a social mission of
“Do great work for good people.” Our team of devoted, passionate communicators specialize in
branding campaigns, including social media, public relations, marketing strategy and emphasize
trackable numbers.
We strive to be the most creative company making a big positive impact on the world. When we
add value to a person's everyday life, we do more than just sell a product; we create a lasting
relationship of goodwill and a connection that goes far beyond sell-buy-consume. Our goal is to help
evolve advertising into something people don't run from, but applaud.
Do great work for good people.™

Capabilities:
• Public Relations
• TV
• Radio
• Print Ads
• Outdoor
• Billboard
• Guerrilla and Experiential

• Email Campaigns
• Graphic Design
• Copywriting
• Strategy Development
• Direct Mail Campaigns
• Website Design
• Social Advertising/Media Campaigns
Crescent Guardian, Inc, is an award-winning, full service security firm that specializes in physical
security and technology. Headquartered in New Orleans with additional offices in Atlanta, Boston
and Dallas, Crescent Guardian offers unique security solutions to clients across the United States.
The company has served the federal, state, municipal, commercial, energy, pharmaceutical and critical
infrastructure industries for over 20 years, including securing Super Bowl XLVII in New Orleans in
2013.
www.cgiprotects.com
CONTENT STRATEGY
Weekly Blog Posts
Enewsletter/Eblast
Daily Social Media Posts
Social Media Outreach
Job Postings
Press Release Creation
Infographic Creation
Interview Arrangement

Ebook Writing
Search Engine Optimization
Google Adwords
Award Nominations
Lead Identification
Market Surveys
Guerrilla Ideas
Article Writing
Website Page Views
4,520 October 2012
17,447 September 2013

60+ Press Mentions

SUCCESSES
Awards & Recognition

Website Visits
2,547 October 2012
15,273 September 2013
SUCCESSES

Oct 2012

March 2013

Sept 2013
BLOG
EBLAST
SOCIAL MEDIA
SOCIAL MEDIA
SOCIAL MEDIA
PRESS RELEASES
INFOGRAPHICS
INFOGRAPHIC PICKUPS
INTERVIEWS
INTERVIEWS
ARTICLES
TELEVISION INTERVIEWS
RADIO INTERVIEWS
PRINT / ONLINE
PUBLISHED
Commercial Integrator Magazine
Security Magazine
Security Director News
Maritime Executive
Emergency Management
Security Sales & Integration
The Advocate New Orleans
NOLA.com | The Times-Picayune
Busride Maintenance Magazine
Computing Now Magazine
Inland Ports Magazine
Safety 4 Sea
Security Today
Security Info Watch
GSN Magazine
Wall Street Journal Money
USA Today

A & S Magazine
SC Magazine
The Blaze
Port Technology
Virtual Strategy Magazine
Maritime Security Review
Port Association of Louisiana
Fox 8 WVUE
Security Technology Executive Magazine
Today's Leading Ladies Magazine
CityBusiness
AAPA Seaports Magazine
Beyond Insurance Magazine
RFID Journal
Washington Times Communities
Vigilance Security Magazine
E-BOOK
Feb. 2012 - Feb. 2013

Sept. 2012 - Oct. 2013

WEBSITE
GOOGLE ADWORDS
AWARD NOMINATIONS
AWARD NOMINATIONS
CONNECTING TO COMMUNITY
LEAD ID
SURVEYS
DIGITAL
GUERRILLA
CHAMBER
Do great work for good people.™

Tulane University's Public Board of Advisors
Media Arts/Journalism Department For Continuing Studies
American Cancer Society of New Orleans
Marketing Board
March of Dimes of Southeast Louisiana
Marketing Board
Boy Scouts of America of Southeast Louisiana
Marketing Board
Food Allergy Research & Education of New Orleans
Marketing Board
Business of The Year - New Orleans
International Association of Business Communicators
40 Under 40 New Orleans
Gambit Magazine

Top People in the New Orleans Startup Scene
Southern Alpha

Spotlight on Success Honorees
March of Dimes New Orleans

Top 20 Young Entrepreneurs of the Year
YFS Magazine

Top Young Entrepreneurs To Watch in New Orleans
Under30CEO.com

HF PRESS & AWARDS

View all of our press at www.hero-farm.com/press
Do great work for good people.™

facebook.com/herofarm
twitter.com/herofarm
hero-farm.com
signal@hero-farm.com
504.451.4282

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Client Marketing Outreach 2012-13

  • 1. 2012 - 2013 MARKETING Client: Crescent Guardian, Inc. HERO|farm
  • 2. Do great work for good people.™ A fresh set of eyes. That’s what we offer. We aren’t here to tell you how to run your business. We’re here to give a new perspective that may be hard to see while you’re in the day-to-day operations. We are the extra arms and legs you need to bring new ideas to the table and get them out to the public and media—Freeing you up to only have to deal with doing business. HERO|farm is an inexpensive marketing, public relations and design agency with a social mission of “Do great work for good people.” Our team of devoted, passionate communicators specialize in branding campaigns, including social media, public relations, marketing strategy and emphasize trackable numbers. We strive to be the most creative company making a big positive impact on the world. When we add value to a person's everyday life, we do more than just sell a product; we create a lasting relationship of goodwill and a connection that goes far beyond sell-buy-consume. Our goal is to help evolve advertising into something people don't run from, but applaud.
  • 3. Do great work for good people.™ Capabilities: • Public Relations • TV • Radio • Print Ads • Outdoor • Billboard • Guerrilla and Experiential • Email Campaigns • Graphic Design • Copywriting • Strategy Development • Direct Mail Campaigns • Website Design • Social Advertising/Media Campaigns
  • 4. Crescent Guardian, Inc, is an award-winning, full service security firm that specializes in physical security and technology. Headquartered in New Orleans with additional offices in Atlanta, Boston and Dallas, Crescent Guardian offers unique security solutions to clients across the United States. The company has served the federal, state, municipal, commercial, energy, pharmaceutical and critical infrastructure industries for over 20 years, including securing Super Bowl XLVII in New Orleans in 2013. www.cgiprotects.com
  • 5. CONTENT STRATEGY Weekly Blog Posts Enewsletter/Eblast Daily Social Media Posts Social Media Outreach Job Postings Press Release Creation Infographic Creation Interview Arrangement Ebook Writing Search Engine Optimization Google Adwords Award Nominations Lead Identification Market Surveys Guerrilla Ideas Article Writing
  • 6. Website Page Views 4,520 October 2012 17,447 September 2013 60+ Press Mentions SUCCESSES Awards & Recognition Website Visits 2,547 October 2012 15,273 September 2013
  • 22. PUBLISHED Commercial Integrator Magazine Security Magazine Security Director News Maritime Executive Emergency Management Security Sales & Integration The Advocate New Orleans NOLA.com | The Times-Picayune Busride Maintenance Magazine Computing Now Magazine Inland Ports Magazine Safety 4 Sea Security Today Security Info Watch GSN Magazine Wall Street Journal Money USA Today A & S Magazine SC Magazine The Blaze Port Technology Virtual Strategy Magazine Maritime Security Review Port Association of Louisiana Fox 8 WVUE Security Technology Executive Magazine Today's Leading Ladies Magazine CityBusiness AAPA Seaports Magazine Beyond Insurance Magazine RFID Journal Washington Times Communities Vigilance Security Magazine
  • 24. Feb. 2012 - Feb. 2013 Sept. 2012 - Oct. 2013 WEBSITE
  • 34. Do great work for good people.™ Tulane University's Public Board of Advisors Media Arts/Journalism Department For Continuing Studies American Cancer Society of New Orleans Marketing Board March of Dimes of Southeast Louisiana Marketing Board Boy Scouts of America of Southeast Louisiana Marketing Board Food Allergy Research & Education of New Orleans Marketing Board
  • 35. Business of The Year - New Orleans International Association of Business Communicators 40 Under 40 New Orleans Gambit Magazine Top People in the New Orleans Startup Scene Southern Alpha Spotlight on Success Honorees March of Dimes New Orleans Top 20 Young Entrepreneurs of the Year YFS Magazine Top Young Entrepreneurs To Watch in New Orleans Under30CEO.com HF PRESS & AWARDS View all of our press at www.hero-farm.com/press
  • 36. Do great work for good people.™ facebook.com/herofarm twitter.com/herofarm hero-farm.com signal@hero-farm.com 504.451.4282