To empower young scientists and New Orleans students interested in STEM fields, the HERO|farm - Marketing and Public Relations Agency set out to create an impact by utilizing social media, contests, livestreaming and PR to create awareness and interaction with the 2015 Greater New Orleans Science and Engineering Fair.
8. HURDLES
#GNOSEF
LIMITED AUDIENCE
- MANY STUDENTS DID NOT ADVANCE FROM THE SCHOOL LEVEL
- ONE DAY EVENT HELD DURING SCHOOL HOURS
ACCESS
- SOME STUDENTS HAD NO ACCESS OR LITTLE INTEREST IN SOCIAL MEDIA
STIGMA
- INTEREST IN SCIENCE FIELDS IS NOT “COOL” UNTIL AN ACCOMPLISHMENT
FEAR
- LACK OF EXPOSURE TO SCIENCE FIELDS PREVENTING SOCIAL PARTICIPATION
9. - UTILIZE PR & SOCIAL MEDIA
- DEVELOP A SIMPLE HASHTAG
- INITIATE A CONTEST
- ENCOURAGE SCHOOL PRIDE
- INCREASE PERSONAL PRIDE
- ENGAGE EVENT DAY PARTICIPANTS
- DEMONSTRATE SCIENCE IN POP CULTURE
STRATEGY
#GNOSEF
22. #GNOSEF
CONCLUSION
SOCIAL MEDIA
- TWITTER & INSTAGRAM ALONG WITH A LIVE DISPLAY AND CONTEST
PROVED MOST EFFECTIVE TOOLS FOR REACHING MIDDLE/HIGH SCHOOL TARGETS
- FACEBOOK PROVED TO BE THE LEAST EFFECTIVE
RELEVANCE
- IDENTIFYING AND INTERACTING WITH CURRENT SCIENTIFIC/POP CULTURE EVENTS
PROVIDED A PLATFORM FOR CONVERSATION VS. FORCING A LOCAL DISCUSSION
- THE GNOSEF BECAME AN OPPORTUNITY TO CONTINUE DISCUSSIONS IN PERSON
BEYOND
- UTILIZING OTHER COMPETITIONS AND COLLEGIATE PROGRAMS DEMONSTRATED
THE NEED TO CONTINUE EXPERIMENTS AND STEM ASPIRATIONS