Birdwatch Flight School x Parsons

© 2017 The Charles NYC, Inc. | All Rights Reserved. Reproduction of this document and its contents without the expressed permission of The Charles Group. is prohibited 1
www.thecharlesnyc.com

© 2017 The Charles NYC, Inc. | All Rights Reserved. Reproduction of this document and its contents without the expressed permission of The Charles Group. is prohibited
The Charles is a full service, creative agency specializing in digital
based strategic and creative campaigns for forward-thinking
media, lifestyle and fashion brands.
Based in New York city, The Charles was founded by sibling  
duo - Aaron and Samantha Edwards in 2011.
With almost identical views on brands, business and the digital
creative landscape, they joined forces to form The Charles.
about us
2

our philosophy
one
step
further.
Great brands, campaigns, products and
experiences are powered by momentum.
To be relevant - you've got to keep moving
To inspire - you've got to be limitless
To innovate - you've got to be agile.
It’s momentum that drives us to go one step
further…let’s go the distance together.
3

more
than an
agency.
The Charles is living proof that an agency can
be different, look different and most
importantly work differently from the  
status quo.
As a team driven by individuality, we're able to
combine the business of commerce with
creativity, intelligence with relevance, and
big-picture thinking with granular execution.
our culture
4

our culture
5

projects & clients
COCAINENOMICS CHARLIE CARTIER MARGAUX

G R A C E
PROJECT MANAGER
D O N
LEAD FRONT END DEV ELOPER
C H A D
LEA D F RO NT E ND DE VELOPE R
J A C O B
STUDIO COORDINATOR
S A N D R A
JR FRONT E ND DEVELOPER
S I A N N A
JUNIOR CREATIVE
M A T T H E W
FULL STACK DEVELOPER
G A R R E T T
LEA D V ISUA L D ES IGNER
I A N
UX / VISUAL DESIGNER
J U H O N G
SENIOR FULL STACK DEVELOPER
E D
DESIGNER
A L E X A
JUN IOR CREATI VE
S A M
CO- FOUN DER / CREATIV E D IRECTO R
A A R O N
CO- FOUN DER / CEO
our team
7

G R A C E
PROJECT MANAGER
D O N
LEAD FRONT END DEV ELOPER
C H A D
LEA D F RO NT E ND DE VELOPE R
J A C O B
STUDIO COORDINATOR
S A N D R A
JR FRONT E ND DEVELOPER
S I A N N A
JUNIOR CREATIVE
M A T T H E W
FULL STACK DEVELOPER
G A R R E T T
LEA D V ISUA L D ES IGNER
I A N
UX / VISUAL DESIGNER
J U H O N G
SENIOR FULL STACK DEVELOPER
E D
DESIGNER
A L E X A
JUN IOR CREATI VE
S A M
CO- FOUN DER / CREATIV E D IRECTO R
A A R O N
CO- FOUN DER / CEO
past interns
8

Sandra
Front-End Dev Intern 
Junior Front-End Developer
Matt
Front-End Dev Intern  
Full-Stack Developer
Sianna
Visual Design Intern
Junior Creative
Jacob
Visual Design Intern
Studio Coordinator
past interns

What is Birdwatch?
10

© 2017 The Charles NYC, Inc. | All Rights Reserved. Reproduction of this document and its contents without the expressed permission of The Charles Group. is prohibited© 2017 The Charles NYC, Inc. |A! Rights Reserved. Reproduction of this document and its contents without the expressed permission of The Charles Group. is prohibited 7
our initiatives
L A W R E N C E B R A U N K A R AL A P E T I T M O R T
CFDA Incubator WinnerLES Vintage Store with CredPhotographer, Instagram Star

Personal branding
13
What is personal branding?

Branding your  
digital presence

Including your:
Digital

Show Style, Interests, Personality, Work
Instagram

Be Detailed, Be Proactive, Be Honest
Linkedin

Keep It Up-To-Date, Share Your Inspiration
Pinterest

Show Your Inspiration, Keep It Up-To-Date
Personal Blog

Be Consistent, Be Yourself, Be Professional
Personal Website

Branding your 
physical presence

Face-To-Face Spirit
24
Be Yourself, Be Friendly, Be Enthusiastic

Any Questions?
Q + A

creative career paths
What’s the route for you?

intro
27
The path creatives take is no longer just from school
to studio. Designers will often explore numerous
routes and varying design environments early on in
their career.
We’ll discuss the pros and cons of each of these
different creative career paths, highlighting which
might suite you best.

large in-house
28
+ Recognized Name
+ Larger Network 
- Often Production-Based Work
- Creative-work Often Out-of-House
- Smaller Role/Input
- One Client/Less Differentiation of Work
- Pre-Set Brand, Less Room For Creativity

small in-house
29
+ Level of Responsibility
+ Larger Role/Input 
- Less Recognizable Name
- One Client
- Less Differentiation of Work
- Pre-Set Brand

large agency
30
+ Level of Responsibility
+ Creative Opportunity
+ Develop Brands
+ Recognizable Name
- Lower Role/Input
- Higher Expectations
- Often one Client

small agency
31
+ Client Differentiation
+ Level of Input
+ Possible Roles
+ Opportunity for Creativity
+ Develop Brands
- Less Recognizable Name
- Higher Expectations

freelance
32
+ Flexibility
+ Full Control 
- Unreliable
- No Benefits
- Less Leverage
- Long Hours
- Lower Rates

the route for you
33
GOAL 1
Be the Lead
You can’t wait for the day your business
card proudly reads Creative Director.
You lead a small team, managing
projects from client brief to fruition.
Where to start?
• Small Agency
• Small In-House
GOAL 2
Worry-Free Salary
The primary concern is income. You’re
interested in paying off those student loans
and credit card debt. You prioritized your
retirement savings and 401k years ago.
Where to start?
• Large In-House
G OA L 4
Creative Freedom
You’re in it for the love of design itself.
Back in class, you broke all the rules
and designed how you saw fit. You’re
not interested in staying inside
templates nor the lines.
Where to start?
• Small Agency
• Freelance
G OA L 3
Get Recognized
You can’t wait for your friends to ask
where you work. Your company name
trumps everything.
Where to start?
• Large In-House
Or you just want the world to take note
of your design chops? Word of mouth
eventually leads to awards and
speaking at design events.
Where to start?
• Small Agency
• Large Agency

What We Look For
In An Intern
From New Grad to New Hire

Path of an Intern
35
New Grad Job Search Intern Junior Creative
Sianna Stewart
Junior Creative

#InternLife
36
Working as an intern for a fast-paced digital
agency is give and take. The more you invest, the
more you receive. Below are some benefits of
giving your all to an agency that fosters growth.
Intern Highlights:
• New Day, New Opportunity
• Support the Creative Team
• Learn Agency Operations
• Long-lasting Relationships

While there are a few things The Charles' seeks in exceptional new hires,
professionalism always comes first.
What We Look For in an Intern
37
• Punctual
• Communicative
• Possesses a “Team Mentality”
• Good interpersonal skills
• Enthusiastic and confident
Professionalism
Professional Qualities

38
Essential Skills
While The Charles NYC is an agency that fosters growth, we are looking to hit the
ground running with #nextlevel interns that possess the following skills.
The Ideal Skill Set
• Aware of design trends and tools
• A sharp eye for design
• Strong understanding of typography
• Proficient in Adobe Creative Suite

One needs to be prepared and assertive in order to succeed in a fast-paced agency.
The Charles seeks intern talent with a go-getter mentality. It’s the talent that seeks
extra responsibility and gets things done...and done well.
39
Self-Starter
What Makes a Self-Starter
• Always willing to volunteer
• Alert and takes initiative
• Cognizant and staying ahead of deadlines
• Unaffected by the “fear of failure” mentality

“The Perfect Fit”
40
As a team driven by individuality, cultural
awareness and big-picture thinking, we
seek those who encompass these values.  
If you’re a fit, we welcome you to come
join us.

Birdwatch Flight School x Parsons

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