This document discusses the intended audience for a media project. It identifies the target audience as older teenagers between 18-20 years old. Research was conducted through interviews and secondary sources to determine what this age group wants to see in a horror film, such as weapons, danger, and violence. Older teenagers were chosen as the audience because they have more free time than other age groups and often seek thrills and escapism through films.

1. WHO WOULD BE THE AUDIENCE
FOR YOUR MEDIA PRODUCT?
Question 4

2. AGE
 In our one page pitch we discussed who we felt our audience would be
older teenagers. (18 -20)
 We felt that this is the perfect audience for our film as they are old and
mature enough to understand the concepts of our project. It can be
perceived as violent and harrowing, and for this reason we do not want
people of young age seeing it.
 We are just under his age and we enjoy thrillers and that is another
reason why we have chosen this age range.

3. RESEARCH
 We did an awful lot of research as to what we shold include in the
contents of our product. We tried to figure out through use of
secondary research and interviews what the age group of older teen
agers wanted to see in a horror film.
 What they suggested came under iconography and included things
such as : Weapons, Danger and Violence.
 There is a hint of violence, a lot of danger but very little view of
weapons in the project as the villain in our piece is not actually a real
person but a supernatural being.

4. WHY WE DID THIS
 We chose this audience as we know from research that they are the
most likely people to go out and watch a film as usually they are the
people with the most amount of spare time.
 We also think that this age group are the type of people that will seek
an adrenaline rush and one way that they can do this is by having a
form of Escapism. This is something that we tried to offer them as we
attempted to make them feel sympathetic for the main character in our
production, Max. (Kieran)