White pepper 7th June How Mobile Can Dominate
•
0 likes•431 views
From Awareness to Consideration to Purchase.... Mobile is helping brand and marketing managers, target their brand message to specific Target Group increasing the ROI on marketing spends.
Report
Share
Report
Share
Download to read offline
Recommended
“To study the consumer behavior or attitude for purchasing mobile handsets
This study examined consumer behavior and attitudes toward purchasing mobile handsets in Patuakhali Science and Technology University. The purpose was to identify consumer attitudes, factors influencing purchase decisions, and attributes that impacted selection of particular mobile phones. Respondents who currently and previously owned various branded mobile phones provided feedback. Key factors considered in mobile phone purchases included brand name, style, internet browsing, camera, multimedia, calling features, entertainment, connectivity, price/offers, availability in stores, and battery life. The conclusion was that consumer behavior is complex and dynamic, influenced by changing needs, motives, perceptions and attitudes.
Developing and Testing Product Claims
Together with Clorox, we presented our case about claimstorming in a 2-day Quirk’s Event in Orange County, California from February 28 to March 1.
During our session, we shared a case study of how Clorox’s Kingsford Charcoal brand team worked with us to develop a new set of claims to achieve specific marketing objectives for the brand.
Find out more https://goo.gl/v2AFVL
Optimizing the OMNI in Omnichannel
Knowing that shoppers are increasingly engaging with more than one channel in their decision journey, it’s thus important to understand each step and activity along the way.
During the Quirk's Event in Brooklyn on March 22, we and Mars Petcare explained how to map customer journeys to optimize touch points and influence the interaction of channel behavior.
Find out more https://goo.gl/6EvRTg
Mobile Commerce
M-commerce (mobile commerce) is the buying and selling of goods and services through wireless handheld devices., and it is known as next-generation e-commerce.
The Housing Bubble Bust, US
The document discusses merchant banking in India. It defines merchant banking as arranging loans for companies and dealing in international finance, stocks, and launching new companies, without providing normal banking services to the public. It notes that merchant banking originated in Italy and France and later spread to the UK and US. In India, merchant banking became popular in 1983-84 and was first initiated by Grindlays Bank in 1969, providing public issue management and financial consulting. The functions of merchant banking include corporate counseling, portfolio management, venture capital financing, mergers and acquisitions, project counseling, and underwriting. SEBI classifies merchant bankers into four categories in India.
Mobile women to watch for 2013
The document is a guide from Mobile Marketer profiling 25 women to watch in mobile marketing in 2013. It includes short biographies of each woman, their role and priorities for 2013. Some of the women featured work for brands like Sephora, Coca-Cola and Google. Others work for agencies, research firms, and mobile service providers. Many emphasize the importance of mobile first strategies and helping clients realize mobile's long term opportunities and challenges beyond the hype.
Mobile commerce state-of-the-market
This document provides an overview of the mobile commerce market and outlines different approaches businesses can take. It discusses key players in mobile payments like NFC wallet and cloud wallet providers. NFC wallets rely on a secure element in the device while cloud wallets are hosted remotely. The document also touches on mobile banking and application development approaches. Overall, mobile commerce is a large and growing market but faces challenges from fragmentation, regulations, and consumer adoption of new payment methods.
Whitepaper 1st may 12 mobile marketing
Are you stuck on Marketing?
What new to do? How to grab consumer's short attention Span? How to do out of box marketing campaigns? How to increase ROI on existing marketing spends?
.... Follow the Blue Ocean Strategy...
Find Greener Pastures in Mobile Marketing....
If you follow the "only traditional route" approach ... You end up with the ordinary.
Try Out of Box... Try Mobile
Recommended
“To study the consumer behavior or attitude for purchasing mobile handsets
This study examined consumer behavior and attitudes toward purchasing mobile handsets in Patuakhali Science and Technology University. The purpose was to identify consumer attitudes, factors influencing purchase decisions, and attributes that impacted selection of particular mobile phones. Respondents who currently and previously owned various branded mobile phones provided feedback. Key factors considered in mobile phone purchases included brand name, style, internet browsing, camera, multimedia, calling features, entertainment, connectivity, price/offers, availability in stores, and battery life. The conclusion was that consumer behavior is complex and dynamic, influenced by changing needs, motives, perceptions and attitudes.
Developing and Testing Product Claims
Together with Clorox, we presented our case about claimstorming in a 2-day Quirk’s Event in Orange County, California from February 28 to March 1.
During our session, we shared a case study of how Clorox’s Kingsford Charcoal brand team worked with us to develop a new set of claims to achieve specific marketing objectives for the brand.
Find out more https://goo.gl/v2AFVL
Optimizing the OMNI in Omnichannel
Knowing that shoppers are increasingly engaging with more than one channel in their decision journey, it’s thus important to understand each step and activity along the way.
During the Quirk's Event in Brooklyn on March 22, we and Mars Petcare explained how to map customer journeys to optimize touch points and influence the interaction of channel behavior.
Find out more https://goo.gl/6EvRTg
Mobile Commerce
M-commerce (mobile commerce) is the buying and selling of goods and services through wireless handheld devices., and it is known as next-generation e-commerce.
The Housing Bubble Bust, US
The document discusses merchant banking in India. It defines merchant banking as arranging loans for companies and dealing in international finance, stocks, and launching new companies, without providing normal banking services to the public. It notes that merchant banking originated in Italy and France and later spread to the UK and US. In India, merchant banking became popular in 1983-84 and was first initiated by Grindlays Bank in 1969, providing public issue management and financial consulting. The functions of merchant banking include corporate counseling, portfolio management, venture capital financing, mergers and acquisitions, project counseling, and underwriting. SEBI classifies merchant bankers into four categories in India.
Mobile women to watch for 2013
The document is a guide from Mobile Marketer profiling 25 women to watch in mobile marketing in 2013. It includes short biographies of each woman, their role and priorities for 2013. Some of the women featured work for brands like Sephora, Coca-Cola and Google. Others work for agencies, research firms, and mobile service providers. Many emphasize the importance of mobile first strategies and helping clients realize mobile's long term opportunities and challenges beyond the hype.
Mobile commerce state-of-the-market
This document provides an overview of the mobile commerce market and outlines different approaches businesses can take. It discusses key players in mobile payments like NFC wallet and cloud wallet providers. NFC wallets rely on a secure element in the device while cloud wallets are hosted remotely. The document also touches on mobile banking and application development approaches. Overall, mobile commerce is a large and growing market but faces challenges from fragmentation, regulations, and consumer adoption of new payment methods.
Whitepaper 1st may 12 mobile marketing
Are you stuck on Marketing?
What new to do? How to grab consumer's short attention Span? How to do out of box marketing campaigns? How to increase ROI on existing marketing spends?
.... Follow the Blue Ocean Strategy...
Find Greener Pastures in Mobile Marketing....
If you follow the "only traditional route" approach ... You end up with the ordinary.
Try Out of Box... Try Mobile
Mobile advertising
The document provides an overview of mobile advertising and marketing strategies. It contains articles on various topics related to mobile advertising, including:
- Mobile advertising budgets are increasing significantly each year as marketers recognize the importance of reaching consumers on their mobile devices.
- Small and medium-sized businesses can effectively utilize mobile marketing with targeted campaigns, even without large agency budgets.
- Both mobile apps and mobile web experiences have advantages for marketers, and many choose to utilize both channels to reach the widest possible audience.
- Mobile devices enable high levels of consumer participation and engagement through social media and on-demand access to information. Marketers must adopt new strategies to engage participants in this new mobile environment.
- Location-based
Mobile-o-Mena : The Mobile Phenomena
Some say if we can tap the energy in lightning, we may get green electricity for hundreds of years. Wow!! I don’t know how soon that can be done but what I know for sure is that similar potential lies in Mobile Media. If you are able to amply harness it, I can say with great certainty that you shall raise the bar of your offerings in terms of better product/service development, delivery & support processes. Thanks.
Mobile o-mena write up
The document discusses the "Mobile-O-Mena", which refers to how mobile devices have become an integral part of everyday life and communication. It describes how mobile allows for quick and spontaneous sharing of thoughts, experiences, and feelings through apps, messaging, and social media. The document argues that marketers can no longer ignore mobile and should establish connections with consumers through mobile apps, games, notifications, and social media integration in order to drive brand engagement and loyalty. It presents mobile as enabling a new paradigm of constant virtual presence and engagement.
Whitepaper 11th april 12 how to use mobile as a marketing tool
This document discusses how mobile marketing is a new opportunity for brands and provides tips on how to create an effective mobile marketing campaign. It highlights that mobile usage is growing rapidly and stealing marketing budgets from traditional media. It provides reasons to invest in mobile marketing such as its ability to target consumers when they are ready to buy. The document also discusses trends in mobile experiences and provides steps and strategies for using mobile in marketing campaigns.
Whitepaper 25th april hove you noticed the mobile around youself_25th april
Mobile marketing is growing rapidly in India and is expected to grow 10-fold in the next 5 years. Mobile is being used both as a utility through applications that provide useful information to users as well as for fun through applications for dating, selfies, and beer recommendations. Facebook recently acquired Instagram for $1 billion and Tagtile, showing large companies see potential in mobile.
White pepper 21st june gamification of brands_mobile media
Augmented Reality (AR) is a term for a live direct or an indirect view of physical, real world environment whose elements are augmented by a computer generated sensory input such as sound or graphics.
It is related to a more general concept called mediated reality, in which a view of reality is modified by a computer. As a result, the technology functions by enhancing one’s current perception of reality.
By contrast, virtual reality replaces the real world with simulated one.
White pepper 4th july digital convergence
Digital convergence refers to the merging of technologies like computers, communications, consumer electronics, entertainment and media through common digital formats. This merging occurs through devices that can exchange information, both physically through hardware and virtually through software interactions. While many devices have converged, we are still progressing towards full convergence. Smartphone users in India spend over 2.5 hours per day on their phones, with younger users spending more time on entertainment and browsing. Android users download and play more games than Symbian users. As digital convergence drives increased mobile adoption, marketers can leverage the mobile platform's many apps and location-based services for marketing through new channels like mobile coupons, NFC and augmented reality.
White pepper 21st june gamification of brands_mobile media
Augmented reality (AR) enhances one's current perception of reality by incorporating computer-generated sensory input such as sound, graphics, or GPS data. While virtual reality replaces the real world, AR augments it. AR is gaining popularity due to growing interest and applications in advertising, navigation, and entertainment. However, AR technology must become easier to use, more fun, and provide more utility before reaching mass adoption. Examples demonstrated how Mahindra used AR to showcase features of its vehicle and how National Geographic brought wildlife experiences to a mall, giving people a glimpse of how AR could be applied. Further development is still needed to move AR applications beyond simple experiments and gimmicks to meaningful real-world uses.
Whitepaper 15th may mobile isn't just mobile anymore
This document discusses the evolution of mobile from a calling device to a platform for apps, games, videos and more. It notes that consumers now use mobile for more than just calling and texting, and that mobile has become consumers' sixth sense for communication. The document also discusses how marketers can learn about consumers from their mobile usage, such as purchase intent, preferred ad types, interests and device capabilities. Top mobile marketing trends are reviewed as well.
Whitepaper_1st may '12_Mobile Marketing
Mobile marketing is an opportunity that should be leveraged rather than feared. Agencies need to get over their fear of mobile marketing due to the large growth in mobile usage and advertising budgets moving to mobile. Mobile advertising works best as part of cross-media campaigns and dialogues. Numbers show that mobile users are an attractive demographic for advertisers and agencies should explore mobile marketing opportunities rather than focusing only on traditional media. With the right third-party partners, agencies can develop effective mobile marketing strategies and campaigns without extensive technical expertise.
Whitepaper 11th april 12 how to use mobile as a marketing tool
This document discusses how mobile marketing is a new opportunity for brands and provides tips on how to create an effective mobile marketing campaign. It highlights that mobile usage is growing rapidly and stealing marketing budgets from traditional media. It also provides reasons to invest in mobile marketing such as its ability to target consumers when they are ready to buy. The document then offers steps to create a dynamic mobile marketing campaign and ways mobile can be used as a marketing tool, such as contests and downloading apps. It concludes by emphasizing the importance of measuring mobile ad performance and integrating mobile campaigns with other marketing efforts.
Marketing outlook mobile driving the bandwagon
Mobile advertising will grow in importance in 2012. Ad networks will face pressure to improve ad targeting and creative executions to engage consumers. Location-based advertising and 3D creative will be important strategies. Tablet advertising will also become a larger opportunity as tablet adoption grows. Ad agencies will look to better incorporate mobile into branding strategies and bring together digital and physical experiences.
ATL BTL research paper
The document discusses the differences between above-the-line (ATL) marketing which uses mass media advertising, and below-the-line (BTL) marketing which uses more targeted direct marketing approaches. It notes that while ATL aims for broad awareness, BTL allows for more measurable, personalized interactions. The document then outlines key channels for BTL, including database marketing, direct mail, email marketing and more customized approaches. It analyzes how BTL is becoming more prominent and replacing some ATL strategies due to its ability to better engage customers on an individual level.
Mobile Marketing india
This document discusses the growing opportunity for mobile advertising in India. Mobile advertising can generate additional revenue for mobile operators and provide personalized advertising to large audiences. However, challenges remain around the complex ecosystem, application compatibility, and leveraging peer-to-peer messaging. The Affle SMS2.0 platform aims to address these challenges by providing an enhanced messaging experience for consumers and higher interactivity and measurable returns for advertisers, while also creating new revenue streams for mobile operators. Case studies demonstrate successful mobile advertising campaigns using this platform.
Think Mobile As A Marketing Tool, Think Lumata
With digital convergence there is more number of people accessing content via mobile than other medium (Newspaper, Radio, TV, Web Based Internet etc.)
Now the question is not whether “Mobile can be used as a marketing tool or not?”
People are already texting, sharing & communicating on Mobile.
The question is “Are you ready to leap on the growing Mobile Bandwagon?”
Mobile on a gallop
This document discusses how mobile marketing has evolved as an important tool for brands to interact with consumers. It notes that more people now access content via mobile than traditional mediums like newspapers, radio, TV or the web. The document provides tips on how to craft effective mobile advertising campaigns, including starting with clear goals, understanding mobile users, considering the full user experience, and being creative. It also outlines some key ways mobile can be used in marketing campaigns, such as contests, coupons, apps, and calls to action.
Financial services-final-21-jan-09
The document discusses merchant banking in India. It defines merchant banking as arranging loans for companies and dealing in international finance, stocks, and launching new companies, without providing normal banking services to the public. It notes that merchant banking originated in Italy and France and later spread to the UK and US. In India, merchant banking became popular in 1983-84 and was first initiated by Grindlays Bank in 1969, providing public issue management and financial consulting. The functions of merchant banking include corporate counseling, portfolio management, venture capital financing, mergers and acquisitions, project counseling, and underwriting. SEBI classifies merchant bankers into four categories in India.
Are Women Leaders Often Set Upto Fail H Arvard Business Review
The document discusses the concept of the "glass cliff" phenomenon where women and minority groups are more likely to be promoted to leadership positions when an organization is struggling or facing greater risk of failure. It provides examples of women leaders who were appointed during difficult times and later demoted when the organizations continued to struggle. The document also reviews studies that show appointments of women leaders were made when companies were already performing poorly, contradicting claims that their appointments alone caused declining performance. It concludes that biases may contribute to women facing more precarious leadership roles but that eliminating biases could help more women become successful leaders rather than just managers.
Corporate Lessons
The document provides three corporate lessons through short stories with morals. The lessons are:
1) To be idle you need a high position away from danger, like the crow sitting in a tree away from the fox.
2) Temporary shortcuts like eating dung may get you ahead but won't sustain you, as the turkey who ate dung to reach the top of the tree was then shot down.
3) Be wary of those who help or harm you, as the bird was saved but then eaten by the cat who dug it out of cow dung where it was warming.
Full-RAG: A modern architecture for hyper-personalization
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
GridMate - End to end testing is a critical piece to ensure quality and avoid...
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
More Related Content
More from Kumar Gaurav
Mobile advertising
The document provides an overview of mobile advertising and marketing strategies. It contains articles on various topics related to mobile advertising, including:
- Mobile advertising budgets are increasing significantly each year as marketers recognize the importance of reaching consumers on their mobile devices.
- Small and medium-sized businesses can effectively utilize mobile marketing with targeted campaigns, even without large agency budgets.
- Both mobile apps and mobile web experiences have advantages for marketers, and many choose to utilize both channels to reach the widest possible audience.
- Mobile devices enable high levels of consumer participation and engagement through social media and on-demand access to information. Marketers must adopt new strategies to engage participants in this new mobile environment.
- Location-based
Mobile-o-Mena : The Mobile Phenomena
Some say if we can tap the energy in lightning, we may get green electricity for hundreds of years. Wow!! I don’t know how soon that can be done but what I know for sure is that similar potential lies in Mobile Media. If you are able to amply harness it, I can say with great certainty that you shall raise the bar of your offerings in terms of better product/service development, delivery & support processes. Thanks.
Mobile o-mena write up
The document discusses the "Mobile-O-Mena", which refers to how mobile devices have become an integral part of everyday life and communication. It describes how mobile allows for quick and spontaneous sharing of thoughts, experiences, and feelings through apps, messaging, and social media. The document argues that marketers can no longer ignore mobile and should establish connections with consumers through mobile apps, games, notifications, and social media integration in order to drive brand engagement and loyalty. It presents mobile as enabling a new paradigm of constant virtual presence and engagement.
Whitepaper 11th april 12 how to use mobile as a marketing tool
This document discusses how mobile marketing is a new opportunity for brands and provides tips on how to create an effective mobile marketing campaign. It highlights that mobile usage is growing rapidly and stealing marketing budgets from traditional media. It provides reasons to invest in mobile marketing such as its ability to target consumers when they are ready to buy. The document also discusses trends in mobile experiences and provides steps and strategies for using mobile in marketing campaigns.
Whitepaper 25th april hove you noticed the mobile around youself_25th april
Mobile marketing is growing rapidly in India and is expected to grow 10-fold in the next 5 years. Mobile is being used both as a utility through applications that provide useful information to users as well as for fun through applications for dating, selfies, and beer recommendations. Facebook recently acquired Instagram for $1 billion and Tagtile, showing large companies see potential in mobile.
White pepper 21st june gamification of brands_mobile media
Augmented Reality (AR) is a term for a live direct or an indirect view of physical, real world environment whose elements are augmented by a computer generated sensory input such as sound or graphics.
It is related to a more general concept called mediated reality, in which a view of reality is modified by a computer. As a result, the technology functions by enhancing one’s current perception of reality.
By contrast, virtual reality replaces the real world with simulated one.
White pepper 4th july digital convergence
Digital convergence refers to the merging of technologies like computers, communications, consumer electronics, entertainment and media through common digital formats. This merging occurs through devices that can exchange information, both physically through hardware and virtually through software interactions. While many devices have converged, we are still progressing towards full convergence. Smartphone users in India spend over 2.5 hours per day on their phones, with younger users spending more time on entertainment and browsing. Android users download and play more games than Symbian users. As digital convergence drives increased mobile adoption, marketers can leverage the mobile platform's many apps and location-based services for marketing through new channels like mobile coupons, NFC and augmented reality.
White pepper 21st june gamification of brands_mobile media
Augmented reality (AR) enhances one's current perception of reality by incorporating computer-generated sensory input such as sound, graphics, or GPS data. While virtual reality replaces the real world, AR augments it. AR is gaining popularity due to growing interest and applications in advertising, navigation, and entertainment. However, AR technology must become easier to use, more fun, and provide more utility before reaching mass adoption. Examples demonstrated how Mahindra used AR to showcase features of its vehicle and how National Geographic brought wildlife experiences to a mall, giving people a glimpse of how AR could be applied. Further development is still needed to move AR applications beyond simple experiments and gimmicks to meaningful real-world uses.
Whitepaper 15th may mobile isn't just mobile anymore
This document discusses the evolution of mobile from a calling device to a platform for apps, games, videos and more. It notes that consumers now use mobile for more than just calling and texting, and that mobile has become consumers' sixth sense for communication. The document also discusses how marketers can learn about consumers from their mobile usage, such as purchase intent, preferred ad types, interests and device capabilities. Top mobile marketing trends are reviewed as well.
Whitepaper_1st may '12_Mobile Marketing
Mobile marketing is an opportunity that should be leveraged rather than feared. Agencies need to get over their fear of mobile marketing due to the large growth in mobile usage and advertising budgets moving to mobile. Mobile advertising works best as part of cross-media campaigns and dialogues. Numbers show that mobile users are an attractive demographic for advertisers and agencies should explore mobile marketing opportunities rather than focusing only on traditional media. With the right third-party partners, agencies can develop effective mobile marketing strategies and campaigns without extensive technical expertise.
Whitepaper 11th april 12 how to use mobile as a marketing tool
This document discusses how mobile marketing is a new opportunity for brands and provides tips on how to create an effective mobile marketing campaign. It highlights that mobile usage is growing rapidly and stealing marketing budgets from traditional media. It also provides reasons to invest in mobile marketing such as its ability to target consumers when they are ready to buy. The document then offers steps to create a dynamic mobile marketing campaign and ways mobile can be used as a marketing tool, such as contests and downloading apps. It concludes by emphasizing the importance of measuring mobile ad performance and integrating mobile campaigns with other marketing efforts.
Marketing outlook mobile driving the bandwagon
Mobile advertising will grow in importance in 2012. Ad networks will face pressure to improve ad targeting and creative executions to engage consumers. Location-based advertising and 3D creative will be important strategies. Tablet advertising will also become a larger opportunity as tablet adoption grows. Ad agencies will look to better incorporate mobile into branding strategies and bring together digital and physical experiences.
ATL BTL research paper
The document discusses the differences between above-the-line (ATL) marketing which uses mass media advertising, and below-the-line (BTL) marketing which uses more targeted direct marketing approaches. It notes that while ATL aims for broad awareness, BTL allows for more measurable, personalized interactions. The document then outlines key channels for BTL, including database marketing, direct mail, email marketing and more customized approaches. It analyzes how BTL is becoming more prominent and replacing some ATL strategies due to its ability to better engage customers on an individual level.
Mobile Marketing india
This document discusses the growing opportunity for mobile advertising in India. Mobile advertising can generate additional revenue for mobile operators and provide personalized advertising to large audiences. However, challenges remain around the complex ecosystem, application compatibility, and leveraging peer-to-peer messaging. The Affle SMS2.0 platform aims to address these challenges by providing an enhanced messaging experience for consumers and higher interactivity and measurable returns for advertisers, while also creating new revenue streams for mobile operators. Case studies demonstrate successful mobile advertising campaigns using this platform.
Think Mobile As A Marketing Tool, Think Lumata
With digital convergence there is more number of people accessing content via mobile than other medium (Newspaper, Radio, TV, Web Based Internet etc.)
Now the question is not whether “Mobile can be used as a marketing tool or not?”
People are already texting, sharing & communicating on Mobile.
The question is “Are you ready to leap on the growing Mobile Bandwagon?”
Mobile on a gallop
This document discusses how mobile marketing has evolved as an important tool for brands to interact with consumers. It notes that more people now access content via mobile than traditional mediums like newspapers, radio, TV or the web. The document provides tips on how to craft effective mobile advertising campaigns, including starting with clear goals, understanding mobile users, considering the full user experience, and being creative. It also outlines some key ways mobile can be used in marketing campaigns, such as contests, coupons, apps, and calls to action.
Financial services-final-21-jan-09
The document discusses merchant banking in India. It defines merchant banking as arranging loans for companies and dealing in international finance, stocks, and launching new companies, without providing normal banking services to the public. It notes that merchant banking originated in Italy and France and later spread to the UK and US. In India, merchant banking became popular in 1983-84 and was first initiated by Grindlays Bank in 1969, providing public issue management and financial consulting. The functions of merchant banking include corporate counseling, portfolio management, venture capital financing, mergers and acquisitions, project counseling, and underwriting. SEBI classifies merchant bankers into four categories in India.
Are Women Leaders Often Set Upto Fail H Arvard Business Review
The document discusses the concept of the "glass cliff" phenomenon where women and minority groups are more likely to be promoted to leadership positions when an organization is struggling or facing greater risk of failure. It provides examples of women leaders who were appointed during difficult times and later demoted when the organizations continued to struggle. The document also reviews studies that show appointments of women leaders were made when companies were already performing poorly, contradicting claims that their appointments alone caused declining performance. It concludes that biases may contribute to women facing more precarious leadership roles but that eliminating biases could help more women become successful leaders rather than just managers.
Corporate Lessons
The document provides three corporate lessons through short stories with morals. The lessons are:
1) To be idle you need a high position away from danger, like the crow sitting in a tree away from the fox.
2) Temporary shortcuts like eating dung may get you ahead but won't sustain you, as the turkey who ate dung to reach the top of the tree was then shot down.
3) Be wary of those who help or harm you, as the bird was saved but then eaten by the cat who dug it out of cow dung where it was warming.
More from Kumar Gaurav (20)
Whitepaper 11th april 12 how to use mobile as a marketing tool
Whitepaper 11th april 12 how to use mobile as a marketing tool
Whitepaper 25th april hove you noticed the mobile around youself_25th april
Whitepaper 25th april hove you noticed the mobile around youself_25th april
White pepper 21st june gamification of brands_mobile media
White pepper 21st june gamification of brands_mobile media
White pepper 21st june gamification of brands_mobile media
White pepper 21st june gamification of brands_mobile media
Whitepaper 15th may mobile isn't just mobile anymore
Whitepaper 15th may mobile isn't just mobile anymore
Whitepaper 11th april 12 how to use mobile as a marketing tool
Whitepaper 11th april 12 how to use mobile as a marketing tool
How to integrate mobile into your overall marketing campaigns
How to integrate mobile into your overall marketing campaigns
Are Women Leaders Often Set Upto Fail H Arvard Business Review
Are Women Leaders Often Set Upto Fail H Arvard Business Review
Recently uploaded
Full-RAG: A modern architecture for hyper-personalization
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
GridMate - End to end testing is a critical piece to ensure quality and avoid...
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
Elizabeth Buie - Older adults: Are we really designing for our future selves?
Elizabeth Buie - Older adults: Are we really designing for our future selves?
Artificial Intelligence for XMLDevelopment
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
DevOps and Testing slides at DASA Connect
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Removing Uninteresting Bytes in Software Fuzzing
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
20240609 QFM020 Irresponsible AI Reading List May 2024
Everything I found interesting about the irresponsible use of machine intelligence in May 2024
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Climate Impact of Software Testing at Nordic Testing Days
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar
Securing your Kubernetes cluster_ a step-by-step guide to success !
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
National Security Agency - NSA mobile device best practices
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
By Design, not by Accident - Agile Venture Bolzano 2024
As presented at the Agile Venture Bolzano, 4.06.2024
20240607 QFM018 Elixir Reading List May 2024
Everything I found interesting about the Elixir programming ecosystem in May 2024
A tale of scale & speed: How the US Navy is enabling software delivery from l...
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Recently uploaded (20)
Full-RAG: A modern architecture for hyper-personalization
Full-RAG: A modern architecture for hyper-personalization
GridMate - End to end testing is a critical piece to ensure quality and avoid...
GridMate - End to end testing is a critical piece to ensure quality and avoid...
Elizabeth Buie - Older adults: Are we really designing for our future selves?
Elizabeth Buie - Older adults: Are we really designing for our future selves?
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
Monitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR Events
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
By Design, not by Accident - Agile Venture Bolzano 2024
By Design, not by Accident - Agile Venture Bolzano 2024
A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...
White pepper 7th June How Mobile Can Dominate
- 3. TO HAVE TO BE MATERIAL POSSESSION EXPERIENCIAL SATISFACTION OWNERSHIP EXPERIENCE Changing Psychographics of Consumers (High Involvement Goods) FROM TO FROM RUNNING AROUND TO GUNNING AROUND Objective Drive Shopping Approach
- 4. FROM TO Changing Interaction Mediums of Consumers
- 5. Why Mobile Will Dominate the Future of Media and Advertising
- 12. Next Big Thing To Watch For
- 13. Source: The Mobile Marketer Articles from experts from this domain Thursday, 7th June 2012 Thanks for your time. Kumar Gaurav +91 95604 52199