This document discusses the impacts of bean research in Africa conducted by CIAT-PABRA, focusing on whether increased farm productivity or land conservation makes a better message. The research found that higher-yielding climbing bean varieties led to increased crop harvests and maize yields, reducing the need to expand farms into forests. This land sparing effect benefits conservation. However, policies and alternative livelihoods are also needed to encourage forest protection as increased incomes could otherwise lead to more deforestation. The document argues that messaging the environmental benefits of productivity gains, like those from new climbing bean varieties, can engage conservation organizations in supporting agricultural research.