SlideShare a Scribd company logo
@trinefalbe
Digital er
Alle steder
Image credit: https://www.flickr.com/photos/108973405@N06/
Målet
bevæger sig konstant
User experience handler
ikke (kun) om dit website
the age of
the customer
Beslutninger om ux
træffes i forretningen
Dark patterns
forced disclosure
road block
Roach motel
Roach motel
privacy zuckering
Source: Corporate Surveillance in Everyday Life, CC BY-SA 4.0, Cracked Labs
Anti patterns
forms that forget
OMG Captcha!
Mobile ads
Brugercentreret mindset
https://www.flickr.com/photos/penguinfeedingtime/
Image credit: https://www.flickr.com/photos/penguinfeedingtime/
Creatubbles Manifest:
“Finding and developing a child’s
individual voice by being able to
express thoughts and ideas freely”
Monkeys: https://www.flickr.com/photos/rosedavies/ licensed under CC BY 2.0
research
design
im
plem
entation
user involvement/ testing
LAUNCH
Tidlig og kontinuerlig brugerinvolvering
userresearch
“hug the laptop”-metoden
Arbejder brugercentreret i hele organisationen
Design spiller en central rolle i strategisk planlægning
Robuste design metrics til at måle kundetilfredshed
Forretninger med størst succes:
Designafdelingen er ikke isoleret
Ux/ design
er et fælles ansvar
ROI of UX
Baseline:
Metric Current month Year to date
Conversion rate 1,4 % 1 %
Drop-off during checkout 31,4 % 20 %
Number of support requests/ 1000 orders 172 200
W3C validation, number of errors 351 20
Number of errors found after release 3 4
Ordentlighed
Hvilket problem løser vi
for vores brugere?
OMG
loss!
Gode oplevelser er en
konkurrencefordel Photo by Jeff Sheldon on Unsplash
Tak!
@trinefalbe
Q&A

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White Hat UX for UX:DK/ IT Branchen november 2018