2. Looking at Whirlpool's digital customer touch
points, with zero budget, where would you
allocate your time and effort across the
customer journey and why?
3. Facebook and Twitter Mentions
Potential Customers are talking about brands/products and
are looking to start conversations / receive feedback
Manage and reply to any positive or negative mentions
Ensure all customer queries on Whirlpool brands are
answered promptly.
Great PR tool to deliver positive news on product launches
and new initiatives.
Keep and eye and monitor online brand reputation and
perceptions.
4. External Blogs
Guest post can be posted on related/affiliate blogs
Ensure information on external blogs are correct
Content on blog is great for SEO purposes
Great for online brand exposure
5. Whirlpool Website
Keep website content/ information updated
Check all links are working and ensure site is
error free.
Whirlpool Blog
Provides brand information and aid sales
Allows customer to further interact with
Whirlpool
Blog content great for SEO purposes.
6. Whirlpool Twitter and Facebook Deals
Encourage potential customer with special
offers/ discounts.
Word of Mouth both online and offline
Engage both potential and existing customers
Makes them feel special
Helps brand loyalty and build following
7. Consumer Reviews
Encourage customer reviews
Potential customers love to check reviews
before purchase.
User generated content is great for SEO
Trustworthy source of information
8. Order Confirmation
Gives customer peace of mind
Allows you to upsell and cross sell product
Reply Email Customer Service
Answer all post purchase issues
Great customer service helps build company
perception and loyalty.
