Constant Contact / iPromoteu Partnership
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Constant Contact / iPromoteu Partnership Presentation
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Constant Contact / iPromoteu Partnership
- 1. Presented by : iPromoteU & Constant Contact A Partnership Designed for Your Success January 12, 2015 5/13/2015© 2014 Constant Contact, Inc. 1
- 2. The Constant Contact Toolkit 5/13/2015© 2015 Constant Contact, Inc. 2
- 3. Strong Brand Awareness 2014 Top Business Services Brands recognizes the top brands that best meet the needs of small to midsized businesses. 5/13/2015© 2015 Constant Contact, Inc. 3 Source: 2014 SMB Insights Brand Study published by The Business Journals
- 4. Company Overview 5/13/2015 4© 2015 Constant Contact, Inc. All-in-one online marketing platform that helps small businesses succeed Market Leader ~625,000 small businesses and non-profit customers Affordable Solutions Starting at only $20 per month with larger customers paying hundreds per month
- 5. Constant Contact Delivers Better Success 5/13/2015 5© 2015 Constant Contact, Inc. Great Product, KnowHow® and Coaching = Success Results from an research study 60% 36% 29% • Independent study performed by the Aberdeen Group • Seeking to answer the question “How do small businesses who use Constant Contact compare to small businesses using other Email Service Providers?”
- 6. Half a Million Success Stories Constant Contact is being used by restaurants, retail businesses, franchises, associations, real estate agents and so many more to engage with their customers and grow their business every day. 5/13/2015 6© 2015 Constant Contact, Inc.
- 7. B2B: Gourmet Coffee Service • The goal: use email marketing to take advantage of the recovering economy in California • The Strategy: monthly promotional emails designed to drive online sales 5/13/2015 7© 2015 Constant Contact, Inc. The Results: A streamlined marketing program responsible for driving over $100,000 in sales
- 8. The Deal We’ve Negotiated 5/13/2015 8© 2015 Constant Contact, Inc.
- 9. Toolkit Product • 1-year subscription for only $15/month (25% discount) • Free unlimited image hosting with over 4,600 stock images to choose from 5/13/2015 9© 2015 Constant Contact, Inc.
- 10. Ready-to-go Templates 5/13/2015 10© 2015 Constant Contact, Inc. Newsletter Template Promotional Template
- 11. Exclusive Offer for iPromoteU Affiliates • Ongoing content will be made available on a monthly basis • Designed to inform and engage your audience 5/13/2015 11© 2015 Constant Contact, Inc.
- 12. Webinars on Email Marketing Best Practices 5/13/2015 12© 2015 Constant Contact, Inc. iPromoteU Affiliate Webinar
- 13. Work with experts who are here to: • Understand your business • Recommend proven marketing best-practices and product support • Help you make your email marketing efforts a success • Available 7 days a week Award-winning Customer Support 5/13/2015 13© 2015 Constant Contact, Inc.
- 14. Constant Contact Learning Resources 5/13/2015 14© 2015 Constant Contact, Inc. Resource Center Community Blog Live, hands-on training in your neighborhood
- 15. Let us do it for you. Complete Email Service is your end-to-end email marketing service 5/13/2015 15© 2015 Constant Contact, Inc. Starting at $495/month. Distribution and Analysis of Results Uploading, Segmenting, and Complete List Management A Monthly Professionally Crafted Email A Marketing Plan, Calendar and Success Metrics
- 16. Investing in Your Success 5/13/2015 16© 2015 Constant Contact, Inc. HELP YOUR SMALL BUSINESS DO MORE BUSINESS Toolkit Customizable Templates Exclusive, Ready- to-Go Templates Live Hands-on Webinar Training Sessions Award-Winning Customer Support With and
- 17. 5/13/2015© 2015 Constant Contact, Inc. 17 Sign up for a Small Group Consultation! How to Start Today
Editor's Notes
- · Constant Contact helps small businesses do more business. We have been revolutionizing the success formula for small businesses, nonprofits, and associations since 1998, and today work with more than 600,000 customers worldwide. · We offer the only all-in-one online marketing platform that helps small businesses drive repeat business and find new customers, and it’s called Toolkit. · Toolkit is designed for small businesses who want to grow their business or organization through email, social media, web, and mobile marketing by partnering with a company that’s committed to making them successful with easy-to-use tools and coaching.
- By a show of hands, how many of you have heard of Constant Contact? Used us? Know someone who uses us? For those of you who don’t know us, I wanted to start out by showing this slide just to say that we are very well known in the small business world. In a 2014 study, SMBs listed us as one of their most recognized business services brands. Notice some of the other companies we’re listed alongside: FedEx, USPS, KPMG, IBM, ADP – these are all brands that serve as the foundation of running a business, you literally can not do business without them. And we were extremely proud to be thought of in that same way.
- A bit more about Constant Contact: We’re the MARKET LEADER: Constant Contact helps small businesses do more business. We have been revolutionizing the success formula for small businesses, nonprofits, and associations since 1998, and today work with more than 600,000 customers worldwide. We create AFFORDABLE SOLUTONS: We offer the only all-in-one online marketing platform that helps small businesses drive repeat business and find new customers. And we start at just $20 per month.
- At Constant Contact, everything we do is centered around making sure our customers are successful. That is why we invest so heavily in making our product easy to use, why we offer so many free educational webinars and seminars, and why we consistently win awards for our customer service. We believe that’s why our customers are so successful. The Aberdeen Group did a study of small business owners and it showed our customers: Have 36% higher open rates. More people see their message. 60% higher click-thru rates. Their emails are more engaging and get more responses. And the bottom line – our customers generate 29% more revenue from their email marketing.
- Constant Contact is being used by restaurants, retail businesses, franchises, associations, real estate agents and so many more to engage with their customers and grow their business every day. Let’s look at an example of how we’ve worked with small business owners to help them succeed and grow by using email marketing.
- Gourmet Coffee Service is a supplier of coffee machines, pantry supplies, and other goods to offices across California. When the economy in Southern California began to improve, it presented an incredible opportunity for them. As the economy improves, hiring increases, as hiring increases companies start to spend money to upgrade the amenities in the office. That is where Constant Contact emails have been most effective for Gourmet Coffee Service. Their strategy was to start sending out a monthly promotional email specifically designed to drive online sales of their most popular products. You can see here that they chose a really simple design, they chose to just feature a few products at a time and not overwhelm their readers with the burden of too many choices. By putting their products in front of these companies every month, it kept Gourmet Coffee Service at the front of their minds so when it came time for them to spend money on office amenities they were the obvious choice. When we last talked to the VP of Marketing, Bob Tullio, he said Constant Contact was directly responsible for driving over $100,000 in NEW revenue.
- This is all to say that we know how to make your business successful and we’re really excited to be teaming up with iPromoteU. With this partnership, iPromoteU has really invested in your success and that’s why we’re here today. iPromoteU wants to help you sell more products and increase revenue - so we sat down together and created an incredible package exclusive to iPromoteU affiliates. It’s designed to help you affordably and easily start using email marketing to grow your business as soon as you leave this conference. Let me take you through what iPromoteU has put together for you.
- As an iPromoteU affiliate, you’ll get access to Toolkit. Toolkit lets you save time and reach your goals by bringing your email marketing together with all of your online marketing in one convenient place. All of your email marketing can be seamlessly integrated with your Facebook, Twitter, and other social media accounts. iPromoteU has negotiated a 25% discount off of Toolkit for all of you. For a 1 year subscription, you’ll only be paying $15 per month. Additionally, you’ll be getting free access to Image & File Storage within your account so you’re able to host and access all of your images and documents in one easy-to-access location. You’ll also have access to detailed tracking and reporting on all of your campaigns with insights on what to do next. See everything from campaign highlights down to every action: who clicked, opened, forwarded, shared, purchased, and more.
- How many of you, in addition to being an iPromoteU affiliate, are also a professional email template designer? (no one will raise their hand, hopefully) Well iPromoteU has worked with our custom services team and designed two templates that will be placed right into your Constant Contact account. All you have to do is: Add your logo and brand colors Drag and drop any images you’d like to add to your campaign And get ready to send!
- As easy as it is to customize these templates, some of you may be thinking “what do I write about in my emails?” and that’s a really common thing we hear from small business owners. You’re not an email marketing expert, and iPromoteU knows that. Coming up with content can be the most time consuming part of email marketing – so they’re going to do it for you! iPromoteU will be dropping FREE content into every one of your accounts to save you even more time and make getting started with email marketing even easier. The content is designed to inform and engage your audience and increase your sales.
- In addition to creating easily customizable templates and ready-to-go content, iPromoteU has worked with us to create two customized and FREE webinars about email marketing best practices. You’ll learn about everything from creating effective subject lines to combining the power of email marketing and social media. These webinars were designed with you in mind – and you’ll leave those webinars ready to start using email marketing to grow your business right away.
- But what about when you’re getting started, you know what you want to do, and you just have a few simple questions? Constant Contact has award-winning customer support. Literally, award-winning. In just the last 3 years we’ve won 6 different awards ranging from best customer service department of the year to best sales department of the year. We have marketing and product experts here who: Understand your business Can recommend best-practices to help improve your email campaigns And are here specifically to help you succeed And they are available 7 days a week – so you can talk to them when it’s convenient for YOU. Sometimes its just easier to talk to someone and get your quick answers Award winning
- In addition to all of the customized resources iPromoteU has worked with us to create for you, we also serve over 600,000 other small businesses and have an endless and constantly updated amount of educational resources for you to use. We have a resource center with an FAQ search engine designed to answer any question you could possibly have about email marketing. We have a robust online User Community so you can talk to other business owners, just like you, who are looking for feedback on their campaigns or inspirations for your next great idea. We have a blog, managed by our team of marketing experts, with multiple daily posts to provide you with success stories, fresh insights, and best practices. Connect with our experts face to face, in a local class at a free live seminar, hosted right in your neighborhood.
- I’m hoping by this point you’re thinking to yourself “iPromoteU and Constant Contact have put a lot of stuff in place to make getting started with Email Marketing really, really easy” But I’m sure there are some of you out there who would just like someone to handle the entire thing for you. The great news is – we can do that for you too. Let us do it for you! We offer something called Complete Email Service, which is an end-to-end email marketing service. We will do everything for you from creating a marketing plan/calendar to managing and growing your lists, writing and sending your emails, and analyzing the results. For anyone who is interested in this service, come see me after the presentation and I can give you all of the details
- I hope you’re all really excited about the partnership that iPromoteU has put together for all of you, I know we are. With this partnership, iPromoteU is taking yet another step to invest in your success and set your business up to grow. Attracting new leads and nurturing the relationship with your existing customers is how you’re going to grow your business in 2015, and we’ve taken all of the steps to make that as easy as possible for you. You’ll have access to an effective and easy to use product to help you get started on your email marketing. iPromoteU has worked with our designers to create easily-customizable email templates that make adding your logo and brand colors as easy as just a few clicks. Not sure what to write about in your email? iPromoteU has that covered as well with all of the content they’ll be providing to you. Just click send! And if you ever need a little bit of extra help along the way, iPromoteU has worked with us to create all of the educational resources you’ll need: from webinars to guides to access to our award winning customer support. iPromoteU has you covered.
- 200 accounts today are ready to go – come pick it up, first come first serve If you don’t get one here, visit the page ipromoteu.constantcontact.com to sign up for your account I’ll be hosting 21 breakout sessions where we can talk about…(landon fill this part in)