Where are we heading? - Giles Palmer
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Recognized as leaders in the insanely fast-changing social intelligence marketplace, Brandwatch CEO Giles Palmer and his product leadership team will outline its direction - from company vision through to practical product roadmap. Must-know content for any social analytics strategist and practitioner.
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Where are we heading? - Giles Palmer
- 1. Now You Know/ Keynote Chicago – May 10, 2016 GILES PALMER/ CEO
- 2. The Matrix World NOW YOU KNOW | #NYKCONF BRANDWATCH.COM
- 3. 1. Focus on Data NOW YOU KNOW | #NYKCONF BRANDWATCH.COM
- 4. 2. Be easy to use NOW YOU KNOW | #NYKCONF BRANDWATCH.COM
- 5. 3. Community NOW YOU KNOW | #NYKCONF BRANDWATCH.COM
- 6. 4. Deliver insights NOW YOU KNOW | #NYKCONF BRANDWATCH.COM
- 7. Data
- 8. Data is the foundation for insights NOW YOU KNOW | #NYKCONF BRANDWATCH.COM
- 9. Twitter Decahose NOW YOU KNOW | #NYKCONF BRANDWATCH.COM
- 10. Instagram Coverage Enhanced NOW YOU KNOW | #NYKCONF BRANDWATCH.COM
- 11. Instagram Coverage Enhanced NOW YOU KNOW | #NYKCONF BRANDWATCH.COM Earned...not owned Customer has queried for any conversation around #tesla 189 Comments This is where the consumer insight is
- 12. New Subscriptions, starting with Sina Weibo NOW YOU KNOW | #NYKCONF BRANDWATCH.COM
- 13. A radical change for small site coverage NOW YOU KNOW | #NYKCONF BRANDWATCH.COM
- 14. And after that... NOW YOU KNOW | #NYKCONF BRANDWATCH.COM Location DataBrandwatch for Reviews Anonymous Data
- 15. Integrations/ Brandwatch for SalesForce NOW YOU KNOW | #NYKCONF BRANDWATCH.COM BETA
- 16. Time to Insight
- 17. JONY IVE "Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you're not aware really of the solution.” NOW YOU KNOW | #NYKCONF BRANDWATCH.COM
- 18. Insights in 15 NOW YOU KNOW | #NYKCONF BRANDWATCH.COM
- 21. NOW YOU KNOW | #NYKCONF BRANDWATCH.COM
- 22. Insights Central NOW YOU KNOW | #NYKCONF BRANDWATCH.COM
- 23. Smart Projects NOW YOU KNOW | #NYKCONF BRANDWATCH.COM
- 24. NOW YOU KNOW | #NYKCONF BRANDWATCH.COM
- 25. NOW YOU KNOW | #NYKCONF BRANDWATCH.COM
- 26. Insights in 15
- 27. Community
- 28. Building the Brandwatch network NOW YOU KNOW | #NYKCONF BRANDWATCH.COM Use case networks Industry networks Data network effects Vizia Apps
- 29. Activation
- 30. The age of the customer NOW YOU KNOW | #NYKCONF BRANDWATCH.COM
- 31. Business models are now transient NOW YOU KNOW | #NYKCONF BRANDWATCH.COM
- 32. The age of the customer makes Data strategically significant NOW YOU KNOW | #NYKCONF BRANDWATCH.COM
- 33. Distributing insight is broken NOW YOU KNOW | #NYKCONF BRANDWATCH.COM
- 34. OUR MISSION/ NOW YOU KNOW | #NYKCONF BRANDWATCH.COM To reduce all this complexity into an action a business user can take.
- 35. Vizia for Developers NOW YOU KNOW | #NYKCONF BRANDWATCH.COM
- 36. NOW YOU KNOW | #NYKCONF BRANDWATCH.COM
- 37. The Hub/ a new CMS for Vizia NOW YOU KNOW | #NYKCONF BRANDWATCH.COM
- 38. Easily distribute content NOW YOU KNOW | #NYKCONF BRANDWATCH.COM
- 39. Join Us NOW YOU KNOW | #NYKCONF BRANDWATCH.COM
- 40. NOW YOU KNOW | #NYKCONF BRANDWATCH.COM
Editor's Notes
- Morpheus: “You take the blue pill, the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill, you stay in Wonderland, and I show you how deep the rabbit hole goes.” The world is becoming like the matrix. phones give off data, so do we with wearables. so do ‘things’/machines/buildings and so on. and we’re just at the start. The rabbit hole is going to go very deep
- So what do we see as the future of Brandwatch? to make sense of this new matrix-world, we need to gather the data that is being generated
- no system / human helper will succeed without being easy to use. it has to become native over time
- we are stronger together
- Neo finally sees the Matrix for what it is and realises that it doesn’t hold any power over him – rather he has power over it. It’s a moment of realisation, of freedom. And despite a hail of bullets hurtling towards him, he calmly says, “No”, puts up his hand and stops them. With childlike innocence and curiosity, he plucks one bullet from mid-air and all the rest just fall to the floor
- Insights Tab shows what’s trending within your audience in the last 24hrs. Discover marketing moments by joining the conversations that your target audience is already having. Share content or create your own by spotting hashtags, links and images that are highly specific to your audience right now.
- Today everything and everyone are connected. As giles has described the world has become one huge network where instantly accessible and shareable information reshapes the future as fast as it can be understood. Customers have all the information they need to make a decision about you in their pocket: They expect consistently brilliant digital experiences and don’t care if delivering that experience is difficult or requires a complex reorganisation of your systems, talent and processes. If they do not get immediate value from you, they will go elsewhere to find it.
- In this world of change organizations must constantly question the status quo and pose what-if questions of their core operating and business models. What is a competitive strength today could be your undoing tomorrow. To truly succeed in this new world you must respond with Customer obsessed strategies.
- Organisations need access to data to identify the new problems and opportunities that customers present. Analysts are trying to find patterns in all that noise to help decision makers to deliver better customer experiences. This is the transformational shift that is happening with digital.
- We have shorter attention spans than ever, yet distributing insight across the organisation still relies on endless spreadsheets, pdfs and powerpoints. And they reflect what happened last quarter, not what matters to your customers right now. They are rear view not real time. So everyone in this room has an inbox full of unread reports - and this means the world is moving faster outside your organisation than in it.
- Consolidating data and delivering compelling analysis is difficult enough but without alignment, putting that Insight to work is a real world problem. But getting everyone in your organization on the same page isn’t easy. To be successful we need to distribute common insights so that all functions see the customer and the market dynamic through the same lens. It requires a universal language. So I’m excited to talk about the 2 programs of work we have been delivering for Vizia.
- Over the course of this year we have been re-architecting the current Vizia product into an open platform. We are making the tools and building blocks available to developers to create their own applications on the Vizia framework. That means Vizia clients can connect any data source, manipulate/blend and visualise it within the beautiful Vizia UI.
- The aim is simple apply the same design magic that Vizia delivers for Social to your data... … making your precious insight so engaging for business users that they have the confidence to take an action in real time. We will also be launching a Dev portal full of rich content to help your teams get up and running and a forum to build on the principles of community that Giles has also discussed.
- The Hub… a wholly new content management system for Vizia designed to give you a near real time view of where your content is distributed all from a central UI. Live screenshots will automatically update giving you visibility of what is being displayed on any of your remote Vizia screens.
- Users can remotely update content to any connected installation, switch their content instantly or to schedule a future update, all with one click of a button. It will have resilience features that ensure that if the browser sessions closes unexpectedly that Vizia is recovered quickly and easily. All designed to make creating, managing & distributing your content across your Vizia installations a seamless and delightful experience.
- We are already working with a small number of clients who are building on the Alpha version of the V4D platform. They are creating some amazing new visualisations with their data. We would now like to extend that invitation to those of you that would like to take part. And in the coming months we would also like to invite our clients to take part in the open beta for the Hub as we make access more widely available. We want your feedback and involvement so please speak either to me directly or your AM and we can happily make that happen. Thank you and have a great time at NYK.
- Morpheus: “You take the blue pill, the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill, you stay in Wonderland, and I show you how deep the rabbit hole goes.” The world is becoming like the matrix. phones give off data, so do we with wearables. so do ‘things’/machines/buildings and so on. and we’re just at the start. The rabbit hole is going to go very deep