keynote presentation delivered on 14 June 2022 for the FSB's West Yorkshire Academia Network, exploring the reasons for, impact of, and ways to prevent, collaborations between universities and businesses/industry breaking down...

1. What happens when the
relationship between a university
and a business doesn't work?
https://linktr.ee/adrianashton

2. Why me and why this ‘dour’ question?
• Supported University start-up
bootcamps, and ‘spin-outs’
• Co-designed enterprise modules within
existing curricula, and new degree on
social innovation
• Created new governance models for
future universities
• Provider through Growth Hubs
• Support University Business Schools
with industry programmes and projects
• Failure happens
• “We can learn a lot from it”
vs.
• “It represents wasted time
and money”

3. Signs of things going off-piste…
• Taking longer to get results
anticipated
• Lines of communication appear to
break down
• Issues of IP ownership / control
= Becoming distractions that’s
adding to the business in additional
costs / missed market opportunities

4. The risk of ‘mis-alignment’ from the outset (1)
*(the speed of light isn’t always what we think it is)

5. The risk of ‘mis-alignment’ from the outset (2)

6. Ways to resolve?

7. A final straw?

8. A future rekindling?