Scott Haven's presentation from Digiday Video Anywhere Summit in Palm Beach FL on Monday April 11 at 10:05am

1. WHEN NEWS
MEETS VIDEO
Digiday Video Anywhere Summit
04.12.2016
M. Scott Havens
Global Head of Digital
Bloomberg Media

2. • 2.5K journalists in 170+ bureaus in 50+ countries
• 5,000+ stories produced every day
• 3,500+ video streams every minute
• Pulitzer Prize in 2015 for explanatory reporting
• 29 advertising industry awards in 2015
• #1 syndicator of audio business reports
Delivering media experiences across platforms
that engage an unduplicated global audience of
60MM+
Bloomberg Media

3. Bloomberg
Television
Live | On-demand | Anywhere | Any time | Any screen
• 19.2MM+ unique digital video
viewers (+109%)
• 159.4MM monthly video
streams (+105%)
• 3.5K+ streams / minute
• 56.2 minutes / viewer
Bloomberg
Video
• 360MM+ TV HH WW
• 200K+ monthly OTT
• 330K Terminal Subs
• 19 hours daily live
programming
• 232 CEOs (Q415)
3X
30+%
76% OF LARGE BLOOMBERGACCOUNTS
(>$50k) BOUGHTDIGITALVIDEO
9X
3X BLOOMBERGDIGITALVIDEO
AVERAGE CPM VS.DISPLAYCPM
HIGHER CPMs THAN DISPLAY
OR CABLE ADS
VIDEO HALO: CLIENTS SPEND MORE
ACROSS ALLPLATFORMS
GROWTH,FASTER THAN ANY OTHER
AD MARKET
Premium Video
Success
2015 AdWeek Hottest
News Network –
Reader’s Choice
2015 Best Publisher
Innovation in Video
New Video Frontiers Awards

4. BLOOMBERG
MARKETS
Live video on the web
when it matters
VIDEO-FIRST BRAND THAT CONNECTS
LIVE TV AND DIGITAL
C A S E S T U D Y #1
• Leverages live TV production and studios
• Hosted by digital native Joe Weisenthal
• Live TV on the web during show and events
• Advertising across TV and digital
• Smart, actionable video for markets audience
• Integrated own video player, CMS and TV
scheduling software

5. HELLO
WORLD
Video feature in custom article with
premium sponsor
DIGITAL ORIGINAL SPONSORED
FEATURE SERIES
C A S E S T U D Y #2
• Debuted on Digital, but for linear TV too
• Produced by native digital video team
• Editorial and Sponsor alignment on topic
• Cinematic production, character-led, for social
• Custom developed video feature article

6. WHAT IS
CODE?
TELLING A STORY NATIVELY
ON ALL PLATFORMS
C A S E S T U D Y #3
Code, text, animations and broadcast
interviews all on Code
• Paper, pixels, interviews and animations
• Combined writers, programmers and
videographers
• Cleared an entire edition for one project
• Custom built feature templates
• Produced by Digital special projects team

7. 3 Key
Takeaways
Leverage traditional media for production,
execution, quality, talent and technology
Build talented native digital teams – edit,
product and social - and embrace distribution
Focus on premium content that lies in the
sweet spot between sponsors and editorial
1
2
3

8. What’s Next?
Data: use 1st person audience data to create
a better, smarter ecosystem
Beyond Pre-roll: make ads more relevant,
less intrusive, and better connected across all
platforms
Product enhancement : server side video ad
insertion, verticalization, AMP, HTML5
$

9. Thank you
M. Scott Havens
mshavens@bloomberg.net
@msh200
@business | @technology | @markets| @luxury | @bpolitics
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