This document discusses the growing importance and impact of video content for brands. It notes that 74% of internet traffic will be video by 2017 and that click through rates increase when the word "video" is used in email subject lines. It also shares that 69% of smartphone users say video is good for learning about products. The document then shows Chase's increasing annual in-house video production from 2012 to 2015. It lists many types of video content Chase produces including product tutorials, recruiting videos, philanthropic initiatives, and more.

2. Building A Brand’s Video Strategy

3. 74% 65% 69%…of all internet traffic
will be video in 2017
…is the increase in click
through rates when the word
“video” is used in an email
subject line
…of smartphone users say
video is a perfect solution to
learn about a product
Source: Syndacast
Video is a communications mandate.

4. Chase’s YoY in-house video production
50
150
325
504
0
100
200
300
400
500
600
2012 2013 2014 2015
Recruiting Videos
Campaign
Recruiting
Small Business

6. • Product Tutorials
• Philanthropic Initiatives
• Corporate Challenge
• USOpen
• Tech for Social Good
• Recruiting Videos
• Senior Leaders Videos
• Townhalls
• Speaker Events
• Product Launches
• Veteran’s initiatives
• Customer Stories
• Brand DNA
• Cross-LOB Initiatives
• Operations Project Tutorials
• Local Market Spotlights
• Investor Day
• Senior Leader Offsites
• Partner relationships
• CEO Interviews
• National Sales Conference
• Social Media Content
• Black History Month
Highlight
• Women on the Move Spots
• Jimmy Lee Memoriam
• Chase Center
Announcements
• Kung Fu Panda 3 Asset
Platforming
• Super Women in Business
• theSkimm Founders
• Life of a MuniBond
Our Content Covers…

8. + =
VIDEO
AT
SCALE

9. #TheSTRUGGLEisReal