When Is The Right Time to Automate Your Mobile App User Acquisition?
•Download as PPTX, PDF•
0 likes•93 views
User acquisition at scale - What does it actually mean and when is the right time to get started. https://bidalgo.com/when-is-the-right-time-to-automate-your-mobile-app-user-acquisition/
Report
Share
Report
Share
Recommended
A7 IoB reporting tool for marketing agencies
This document describes a marketing reporting tool that allows agencies to create customized dashboards and reports. It offers pre-built KPIs, white label branding, client management features, and integration with social media and paid advertising channels. Some key benefits mentioned include saving time by automating reports, customizing access for clients, and gaining insights into marketing performance across multiple channels in a single dashboard.
Adquant by Kenshoo Overview for Games_v11
Adquant is a platform that uses algorithms to optimize all aspects of Facebook advertising campaigns, including bids, budgets, targets, and goals. It provides marketers with automation, scale, and a simple interface while staying up to date with changes to the Facebook platform. Adquant offers services like performance reviews, strategy sessions, and support consultation to help customers acquire and retain players, decrease costs, and increase lifetime value and revenue.
Graph Expo 2015 Educational Session Presentation
This presentation is our Graph Expo 2015 educational session content. It highlights everything you need to succeed with marketing automation and MindFire Studio!
Best Practices: Lead Scoring
LeadLife has incorporated “best practices” throughout its software functionality that allows B2B marketers to automatically track, score, prioritize and nurture leads. It’s like having a marketing automation expert by your side, helping you turn prospects into sales-ready buyers!
Multi-Factor Authentication In Salesforce
MFA is an effective way to boost protection for user accounts against common security threats. It adds another layer of security to your login process that requires users to enter two or more pieces of evidence to prove their identity.
The Industrial Marketer’s Measurement Checklist
With so much data and so many options, the task of measuring can seem overwhelming. What metrics really matter? Which ones can help you make more informed marketing decisions?
Reimagining Modern Marketing Automation
Marketing automation has enabled companies to massively scale their marketing efforts and take advantage of efficiencies at scale. Over 60% of the Fortune 1000 have adopted some type of marketing automation, and those companies are seeing amazing ROI. Unfortunately, when you look at companies below the Fortune 1000, adoption declines drastically and drops to under 5% due to budgets and complexity. But doesn’t every business deserve the ability to access marketing automation tools that are cost-effective and easy to use? We think they do, so we reimagined our entire marketing automation solution.
Marketing automation
MARKETING AUTOMATION
PROCESS OF MARKETING AUTOMATION
SALESmanago( cloud software)
Benefits and Features of SALEsmanago.
Recommended
A7 IoB reporting tool for marketing agencies
This document describes a marketing reporting tool that allows agencies to create customized dashboards and reports. It offers pre-built KPIs, white label branding, client management features, and integration with social media and paid advertising channels. Some key benefits mentioned include saving time by automating reports, customizing access for clients, and gaining insights into marketing performance across multiple channels in a single dashboard.
Adquant by Kenshoo Overview for Games_v11
Adquant is a platform that uses algorithms to optimize all aspects of Facebook advertising campaigns, including bids, budgets, targets, and goals. It provides marketers with automation, scale, and a simple interface while staying up to date with changes to the Facebook platform. Adquant offers services like performance reviews, strategy sessions, and support consultation to help customers acquire and retain players, decrease costs, and increase lifetime value and revenue.
Graph Expo 2015 Educational Session Presentation
This presentation is our Graph Expo 2015 educational session content. It highlights everything you need to succeed with marketing automation and MindFire Studio!
Best Practices: Lead Scoring
LeadLife has incorporated “best practices” throughout its software functionality that allows B2B marketers to automatically track, score, prioritize and nurture leads. It’s like having a marketing automation expert by your side, helping you turn prospects into sales-ready buyers!
Multi-Factor Authentication In Salesforce
MFA is an effective way to boost protection for user accounts against common security threats. It adds another layer of security to your login process that requires users to enter two or more pieces of evidence to prove their identity.
The Industrial Marketer’s Measurement Checklist
With so much data and so many options, the task of measuring can seem overwhelming. What metrics really matter? Which ones can help you make more informed marketing decisions?
Reimagining Modern Marketing Automation
Marketing automation has enabled companies to massively scale their marketing efforts and take advantage of efficiencies at scale. Over 60% of the Fortune 1000 have adopted some type of marketing automation, and those companies are seeing amazing ROI. Unfortunately, when you look at companies below the Fortune 1000, adoption declines drastically and drops to under 5% due to budgets and complexity. But doesn’t every business deserve the ability to access marketing automation tools that are cost-effective and easy to use? We think they do, so we reimagined our entire marketing automation solution.
Marketing automation
MARKETING AUTOMATION
PROCESS OF MARKETING AUTOMATION
SALESmanago( cloud software)
Benefits and Features of SALEsmanago.
Event Marketing Mandates Data Collection
Marketing your event is crucial to its success. In order to make the most of an event, you need a marketing strategy that directly engages consumers instead of more traditional methods like lectures and meetups. The event should invite and encourage an active audience to participate in the evolution of your brand in various ways.
Quality staff members can serve as your brand ambassadors and help create a positive image for your brand. Dedicated employees that work hard need a way to document and proves successes – in order to change or further working strategy.
Similarly, collecting consumer insights can boost the power of your brand and the effectiveness of your event. We live in an experience economy and creating memorable moments for your customers through event marketing, product launches and more will win over your customers.
Azalead Account Based Marketing Product Demo
In your B2B company, are you a sales or marketing key decision maker? Are you ready to accelerate your sales with Account Based Marketing and Account Based Advertising?
Register for Azalead’s product demo, where Communications Manager, Liz Hammond will walk you through Azalead's easy-to-use ABM automation software.
Azalead is an Account Based Marketing and Advertising software company that identifies, targets, and nurtures key accounts. Start to measure your all marketing impact on the sales pipeline.
Azalead ABM Automation software - Product demo
Azalead provides an account based marketing platform to help B2B companies align their sales and marketing teams and accelerate sales. The platform uses display ad nurturing to engage with target accounts without needing their email addresses. It also integrates with CRM systems and provides analytics to measure the impact of marketing on the sales pipeline. A case study showed how one company used Azalead to engage top accounts through email and display ads, which accelerated deals and helped sign 15 strategic accounts in 6 months.
Autonomous Customer Engagement
The document discusses implementing autonomous customer engagement using AI. It describes collecting customer data from various sources to create a unified customer profile. Machine learning models are then used to generate "memories" from this data, capturing each customer's patterns, states, and other attributes. These memories allow AI assistants to understand customer behavior and automatically trigger relevant engagements like recommendations to meet business goals. The system is designed to learn continuously from new customer data and interactions to improve engagement over time.
The Full Potential of Marketing Automation
Presentation made by Diogo Rebelo at the DRI Marketing Automation event (http://marketing.automation.pt/) on October 30th 2014.
In this presentation, Diogo goes over the concept of Marketing Automation. Much more than a set of tools or a series of emails, Marketing Automation is a strategy that encompasses all the touchpoints between a company and a customer, throughout the whole customer lifecycle.
Case Study: ClicData – Agile CRM
Here's a case study on Agile CRM and Clicdata which highlights how Agile improves lead follow-ups through their Campaign feature.
Sending the Right Message with Data-Driven Sales Automation
Autopilot created a new sales automation tool called CoPilot after customers expressed a need for tools to help sales teams with email prospecting and tracking campaign performance. Autopilot identified key requirements for CoPilot including allowing sales to design campaigns independently and access insights on campaign performance. Autopilot used its existing marketing automation solution and GoodData's analytics platform to quickly build CoPilot. GoodData's ease of use and rapid implementation allowed Autopilot to launch CoPilot with analytics in just two weeks. CoPilot now provides sales teams access to insights previously only available to marketing to help focus efforts and drive more revenue.
The Blue Seed - Loyalty Suite Presentation
The document describes a loyalty management software suite called Vibecode Loyalty Suite developed by The Blue Seed. It consists of 3 modules: Vibecode Loyalty App for communicating with customers, Vibecode CRM for managing customer databases, and Vibecode Analytics for analyzing loyalty campaign results. The suite provides a comprehensive 360-degree approach to handling all aspects of loyalty campaigns.
2014 b2b salescustomeracquisitiondifferentiation
Infinity Contact provides customer acquisition and retention services using a data-driven approach called Buyerlytics. They focus on four key industries and target small and medium-sized businesses. Their expertise comes from specialized knowledge in different sectors and experience in automotive marketing from tier 1 to tier 3 companies. They partner strategically with clients and apply analytics to every customer interaction to enhance satisfaction and results.
Bring the Customer Journey to Life with Salesforce Marketing Cloud
The document discusses Journey Builder for Apps, a Salesforce Marketing Cloud product. It provides an overview of the webinar on Journey Builder, including information about the presenters and a safe harbor statement. It then discusses how Journey Builder allows companies to bring the customer journey to life across different channels like email, mobile, and apps to engage customers and improve retention. A live demo of Journey Builder's capabilities is included on the webinar.
6 Sales Promotion Tips For Marketing Success
Sales promotion is a predetermined strategy applied for a limited period of time, with the aim of increasing consumer demand and stimulating sales.
In these slides, you will learn about the tips for Marketing Success.
The Future of Marketing Automation & Responsiveness
Presentation on the Future of Marketing Automation and Responsiveness, Hassan Bawab discusses real time personalization with marketing automation and agile marketing.
http://www.magiclogix.com/services/digital-marketing/marketing-automation/
Bridging the Gap with Product Led Retention with Gainsight
With COVID-19, the business environment around us has changed dramatically. As your customers look to reduce expenses, the risk of losing them is high. We'll discuss 3 Strategies for retaining your customers directly within your product experience.
Lla product deep dive - presentation (1)
The document discusses LinkedIn Lead Accelerator, a marketing automation tool for display and social advertising. It outlines 5 steps to use the tool: 1) identify high-value audiences across websites, LinkedIn, and Facebook, 2) synchronize nurture programs across ads and emails, 3) increase conversions with autofill form functionality, 4) optimize campaigns through A/B testing, and 5) measure results through reporting. Customer testimonials highlight generating new leads, sales opportunities, and business through personalized outreach across digital channels.
Growth marketing conference (1)
This document discusses the concept of "One Metric Marketing" which aims to align sales and marketing teams around a single priority metric. It advocates that focusing daily actions on optimizing a single metric, like app installs, can drive long term success. The document provides Salesforce as an example where focusing on increasing the number of app installs aligned their teams and product management. It also includes a how-to guide for implementing One Metric Marketing with steps like clarifying priorities, evaluating metrics, gaining consensus, and being willing to revisit the metric.
Loyalty Venue
Loyalty Venue is a web-based platform that allows companies to create and manage loyalty programs from a single dashboard. It configures a system for companies to create digital catalogs of prizes and for customers to redeem points and order prizes. The platform can be customized for each company and accessed from any device. It uses a RESTful API and single sign-on authentication. The platform provides scalability and ability to evolve over time to meet new feature needs. It helps companies strengthen customer relationships, increase spending and visits through loyalty programs.
Sara varni
This document discusses the concept of "One Metric Marketing" which aims to align sales and marketing teams around a single priority metric. It advocates that focusing daily actions on optimizing a single metric, like app installs, can drive long term success. The document provides Salesforce as an example where focusing on increasing the number of app installs aligned their teams and product management. It also includes a how-to guide for implementing One Metric Marketing with steps like clarifying priorities, evaluating metrics, gaining consensus, and being willing to revisit the metric.
Driving Alumni Engagement and Donations with Marketing Automation
In this MindFire webinar, Kim Gross, Director of Sales and Marketing at Pacesetter Enterprises, shares how they helped Saint Francis University significantly increase funds using marketing automation.
You’ll learn:
-- How to use Facebook contests and Twitter messages to better engage alumni
-- How data-driven personalized microsites can improve response rates
-- How to integrate direct mail with other channels to increase donations
To watch the webinar recording, visit: http://mindfirestudio.net/082114p
To Learn more about MindFire Studio, visit: http://mindfirestudio.com
Marketing Cloud - Partner Office Hour (February 2, 2016)
The document provides an overview and roadmap for Journey Builder and Marketing Cloud Connect in 2016. Key highlights include new capabilities that allow journeys to connect interactions across clouds, build journeys across Salesforce clouds, and enhance the single customer view with continuous data refresh. The roadmap outlines upcoming features like cross-cloud engagement, journey analytics, and the ability to use any customer data for journeys.
Azalead account based marketing software
This document discusses account based marketing (ABM) software and solutions. It begins by stating that 92% of B2B companies say ABM is extremely or very important. It then contrasts ABM, which targets specific accounts, to traditional marketing automation approaches. The document goes on to describe the ABM software solution, which allows users to: 1) Identify and target highest value accounts; 2) Nurture target accounts with display ads; 3) Alert sales reps when accounts are ready to engage; and 4) Measure marketing impact on sales. Key benefits of the solution include focusing on important accounts, accelerating sales through nurturing and intelligence, and measuring marketing impact.
Driving Value with Marketing Automation How-To Guide
Executive Summary
B2B marketers have enthusiastically adopted marketing automation, with industry revenue growing at 50% per year according to Raab Associates estimates. The reason for this adoption is simple: marketing automation works. Users consistently report growth in quantity and quality of leads, in lead acceptance rates, and in marketing revenue contribution. Recent acquisitions by major software vendors including Oracle, Salesforce.com, Microsoft and Adobe further confirm that marketing automation is becoming a standard part of every company’s technology foundation.
But simply deciding you want to make better use of your marketing automation doesn’t end the discussion; it just raises the much more difficult question of how. This How-To Guide will provide you with some answers.
Read this 12-page guide to learn about:
The Marketing Automation Maturity Model
The levels of Marketing Automation Maturity
How to evolve your Marketing Automation strategy at each level
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com
5 Tips for Measuring In-App and Push Messaging Campaigns
Quick Guide - 5 Tips for Measuring In-App and Push Messaging Campaigns (by Localytics)
5 советов как измерять кампании по отправке сообщений внутри приложений и push-сообщений
More Related Content
What's hot
Event Marketing Mandates Data Collection
Marketing your event is crucial to its success. In order to make the most of an event, you need a marketing strategy that directly engages consumers instead of more traditional methods like lectures and meetups. The event should invite and encourage an active audience to participate in the evolution of your brand in various ways.
Quality staff members can serve as your brand ambassadors and help create a positive image for your brand. Dedicated employees that work hard need a way to document and proves successes – in order to change or further working strategy.
Similarly, collecting consumer insights can boost the power of your brand and the effectiveness of your event. We live in an experience economy and creating memorable moments for your customers through event marketing, product launches and more will win over your customers.
Azalead Account Based Marketing Product Demo
In your B2B company, are you a sales or marketing key decision maker? Are you ready to accelerate your sales with Account Based Marketing and Account Based Advertising?
Register for Azalead’s product demo, where Communications Manager, Liz Hammond will walk you through Azalead's easy-to-use ABM automation software.
Azalead is an Account Based Marketing and Advertising software company that identifies, targets, and nurtures key accounts. Start to measure your all marketing impact on the sales pipeline.
Azalead ABM Automation software - Product demo
Azalead provides an account based marketing platform to help B2B companies align their sales and marketing teams and accelerate sales. The platform uses display ad nurturing to engage with target accounts without needing their email addresses. It also integrates with CRM systems and provides analytics to measure the impact of marketing on the sales pipeline. A case study showed how one company used Azalead to engage top accounts through email and display ads, which accelerated deals and helped sign 15 strategic accounts in 6 months.
Autonomous Customer Engagement
The document discusses implementing autonomous customer engagement using AI. It describes collecting customer data from various sources to create a unified customer profile. Machine learning models are then used to generate "memories" from this data, capturing each customer's patterns, states, and other attributes. These memories allow AI assistants to understand customer behavior and automatically trigger relevant engagements like recommendations to meet business goals. The system is designed to learn continuously from new customer data and interactions to improve engagement over time.
The Full Potential of Marketing Automation
Presentation made by Diogo Rebelo at the DRI Marketing Automation event (http://marketing.automation.pt/) on October 30th 2014.
In this presentation, Diogo goes over the concept of Marketing Automation. Much more than a set of tools or a series of emails, Marketing Automation is a strategy that encompasses all the touchpoints between a company and a customer, throughout the whole customer lifecycle.
Case Study: ClicData – Agile CRM
Here's a case study on Agile CRM and Clicdata which highlights how Agile improves lead follow-ups through their Campaign feature.
Sending the Right Message with Data-Driven Sales Automation
Autopilot created a new sales automation tool called CoPilot after customers expressed a need for tools to help sales teams with email prospecting and tracking campaign performance. Autopilot identified key requirements for CoPilot including allowing sales to design campaigns independently and access insights on campaign performance. Autopilot used its existing marketing automation solution and GoodData's analytics platform to quickly build CoPilot. GoodData's ease of use and rapid implementation allowed Autopilot to launch CoPilot with analytics in just two weeks. CoPilot now provides sales teams access to insights previously only available to marketing to help focus efforts and drive more revenue.
The Blue Seed - Loyalty Suite Presentation
The document describes a loyalty management software suite called Vibecode Loyalty Suite developed by The Blue Seed. It consists of 3 modules: Vibecode Loyalty App for communicating with customers, Vibecode CRM for managing customer databases, and Vibecode Analytics for analyzing loyalty campaign results. The suite provides a comprehensive 360-degree approach to handling all aspects of loyalty campaigns.
2014 b2b salescustomeracquisitiondifferentiation
Infinity Contact provides customer acquisition and retention services using a data-driven approach called Buyerlytics. They focus on four key industries and target small and medium-sized businesses. Their expertise comes from specialized knowledge in different sectors and experience in automotive marketing from tier 1 to tier 3 companies. They partner strategically with clients and apply analytics to every customer interaction to enhance satisfaction and results.
Bring the Customer Journey to Life with Salesforce Marketing Cloud
The document discusses Journey Builder for Apps, a Salesforce Marketing Cloud product. It provides an overview of the webinar on Journey Builder, including information about the presenters and a safe harbor statement. It then discusses how Journey Builder allows companies to bring the customer journey to life across different channels like email, mobile, and apps to engage customers and improve retention. A live demo of Journey Builder's capabilities is included on the webinar.
6 Sales Promotion Tips For Marketing Success
Sales promotion is a predetermined strategy applied for a limited period of time, with the aim of increasing consumer demand and stimulating sales.
In these slides, you will learn about the tips for Marketing Success.
The Future of Marketing Automation & Responsiveness
Presentation on the Future of Marketing Automation and Responsiveness, Hassan Bawab discusses real time personalization with marketing automation and agile marketing.
http://www.magiclogix.com/services/digital-marketing/marketing-automation/
Bridging the Gap with Product Led Retention with Gainsight
With COVID-19, the business environment around us has changed dramatically. As your customers look to reduce expenses, the risk of losing them is high. We'll discuss 3 Strategies for retaining your customers directly within your product experience.
Lla product deep dive - presentation (1)
The document discusses LinkedIn Lead Accelerator, a marketing automation tool for display and social advertising. It outlines 5 steps to use the tool: 1) identify high-value audiences across websites, LinkedIn, and Facebook, 2) synchronize nurture programs across ads and emails, 3) increase conversions with autofill form functionality, 4) optimize campaigns through A/B testing, and 5) measure results through reporting. Customer testimonials highlight generating new leads, sales opportunities, and business through personalized outreach across digital channels.
Growth marketing conference (1)
This document discusses the concept of "One Metric Marketing" which aims to align sales and marketing teams around a single priority metric. It advocates that focusing daily actions on optimizing a single metric, like app installs, can drive long term success. The document provides Salesforce as an example where focusing on increasing the number of app installs aligned their teams and product management. It also includes a how-to guide for implementing One Metric Marketing with steps like clarifying priorities, evaluating metrics, gaining consensus, and being willing to revisit the metric.
Loyalty Venue
Loyalty Venue is a web-based platform that allows companies to create and manage loyalty programs from a single dashboard. It configures a system for companies to create digital catalogs of prizes and for customers to redeem points and order prizes. The platform can be customized for each company and accessed from any device. It uses a RESTful API and single sign-on authentication. The platform provides scalability and ability to evolve over time to meet new feature needs. It helps companies strengthen customer relationships, increase spending and visits through loyalty programs.
Sara varni
This document discusses the concept of "One Metric Marketing" which aims to align sales and marketing teams around a single priority metric. It advocates that focusing daily actions on optimizing a single metric, like app installs, can drive long term success. The document provides Salesforce as an example where focusing on increasing the number of app installs aligned their teams and product management. It also includes a how-to guide for implementing One Metric Marketing with steps like clarifying priorities, evaluating metrics, gaining consensus, and being willing to revisit the metric.
Driving Alumni Engagement and Donations with Marketing Automation
In this MindFire webinar, Kim Gross, Director of Sales and Marketing at Pacesetter Enterprises, shares how they helped Saint Francis University significantly increase funds using marketing automation.
You’ll learn:
-- How to use Facebook contests and Twitter messages to better engage alumni
-- How data-driven personalized microsites can improve response rates
-- How to integrate direct mail with other channels to increase donations
To watch the webinar recording, visit: http://mindfirestudio.net/082114p
To Learn more about MindFire Studio, visit: http://mindfirestudio.com
Marketing Cloud - Partner Office Hour (February 2, 2016)
The document provides an overview and roadmap for Journey Builder and Marketing Cloud Connect in 2016. Key highlights include new capabilities that allow journeys to connect interactions across clouds, build journeys across Salesforce clouds, and enhance the single customer view with continuous data refresh. The roadmap outlines upcoming features like cross-cloud engagement, journey analytics, and the ability to use any customer data for journeys.
Azalead account based marketing software
This document discusses account based marketing (ABM) software and solutions. It begins by stating that 92% of B2B companies say ABM is extremely or very important. It then contrasts ABM, which targets specific accounts, to traditional marketing automation approaches. The document goes on to describe the ABM software solution, which allows users to: 1) Identify and target highest value accounts; 2) Nurture target accounts with display ads; 3) Alert sales reps when accounts are ready to engage; and 4) Measure marketing impact on sales. Key benefits of the solution include focusing on important accounts, accelerating sales through nurturing and intelligence, and measuring marketing impact.
What's hot (20)
Sending the Right Message with Data-Driven Sales Automation
Sending the Right Message with Data-Driven Sales Automation
Bring the Customer Journey to Life with Salesforce Marketing Cloud
Bring the Customer Journey to Life with Salesforce Marketing Cloud
The Future of Marketing Automation & Responsiveness
The Future of Marketing Automation & Responsiveness
Bridging the Gap with Product Led Retention with Gainsight
Bridging the Gap with Product Led Retention with Gainsight
Driving Alumni Engagement and Donations with Marketing Automation
Driving Alumni Engagement and Donations with Marketing Automation
Marketing Cloud - Partner Office Hour (February 2, 2016)
Marketing Cloud - Partner Office Hour (February 2, 2016)
Similar to When Is The Right Time to Automate Your Mobile App User Acquisition?
Driving Value with Marketing Automation How-To Guide
Executive Summary
B2B marketers have enthusiastically adopted marketing automation, with industry revenue growing at 50% per year according to Raab Associates estimates. The reason for this adoption is simple: marketing automation works. Users consistently report growth in quantity and quality of leads, in lead acceptance rates, and in marketing revenue contribution. Recent acquisitions by major software vendors including Oracle, Salesforce.com, Microsoft and Adobe further confirm that marketing automation is becoming a standard part of every company’s technology foundation.
But simply deciding you want to make better use of your marketing automation doesn’t end the discussion; it just raises the much more difficult question of how. This How-To Guide will provide you with some answers.
Read this 12-page guide to learn about:
The Marketing Automation Maturity Model
The levels of Marketing Automation Maturity
How to evolve your Marketing Automation strategy at each level
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com
5 Tips for Measuring In-App and Push Messaging Campaigns
Quick Guide - 5 Tips for Measuring In-App and Push Messaging Campaigns (by Localytics)
5 советов как измерять кампании по отправке сообщений внутри приложений и push-сообщений
THE COMPLETE GUIDE TO CREATING A PERFECT DIGITAL MARKETING STRATEGY
Spinta Digital, leading digital marketing company in Chennai and London gives you The Complete Guide To Creating A Perfect Digital Marketing Strategy in this blog! Read on to know how we help our brands using this near to perfect digital marketing strategy.
4 Customer Success Metrics to Inform Your Product-Led (Expansion) Growth Stra...
How do you know if your product-led expansion strategy is working? Learn how to apply product acquisition, adoption, retention, and expansion metrics in PLG.
What is performance marketing and how to get started in marketing
Performance marketing allows advertisers to pay only for specific actions, like clicks, leads, or sales, rather than impressions. This provides several benefits: it is ROI-focused since advertisers only pay for results, it is low risk since advertisers are not paying for impressions, and it is easy to track and measure performance. To get started, advertisers should establish clear campaign goals, research advertising opportunities, develop strategies tailored to their goals, launch their campaigns, and then continuously optimize campaigns based on performance metrics and analytics.
Harnessing the Power of Marketing Automation
Are you really benefiting from the full capabilities of your marketing automation technology? The experts explain how you can make the most of your investment in this eBook guide.
Art of demand and lead generation
This document discusses optimizing marketing automation engines. It describes ShowMeLeads, a marketing automation consulting firm, and the services they provide including demand generation strategy, marketing automation management, and CRM services. The document outlines their methodology and discusses key aspects of demand generation like lead generation versus demand generation, building awareness and generating leads through the marketing funnel from top to bottom. It also covers how to get started with demand generation, aligning marketing and sales, and measuring results over time through analytics of the revenue cycle.
Online Lead Generation - Forward Vision Marketing
According to the 2013 Lead Generation Marketing Effectiveness Study conducted by the Lenskold Group, 63 percent of companies that were outgrowing their competitors that year were using an integrated marketing automation system.
Mobile App Marketing Brand strategies
The document discusses the importance of setting measurable marketing goals for mobile app campaigns that go beyond just downloads or rankings. It emphasizes considering goals related to acquiring loyal users, revenue generation, and other business objectives. It also stresses the need to use optimization technologies to evaluate campaign performance and ensure ad spending is focused on the strategies delivering the desired results and ROI.
Mobile App User Acquisition Management
User Acquisition Management (UA) is one of the most crucial parts of integrated app marketing efforts. App user acquisition is usually defined as an action of downloading and installing the mobile app through organic search, word of mouth, paid campaigns or referrals. While most companies in the mobile app marketing ecosystem usually concentrate on paid traffic campaigns, there are many more channels to consider when planning your user acquisition strategy.
The Benefits of Digital Marketing Company.docx
Determining the effectiveness of your marketing efforts is an endeavor that necessitates the use of appropriate measurements, tools, and strategies. Collegewebbuilders leveraging their expertise in this domain can assist you throughout this process. Aid in accomplishing your business goals. By evaluating your marketing endeavors and basing decisions, on data-driven insights, you can remain competitive and foster sustainable growth in today's digital age. Place your trust in Collegewebbuilders to guide you on this journey, towards success within the changing landscape of marketing.
Effectiveness of Marketing Automation on Digital Marketing
Marketing automation is software that automates marketing efforts and allows sales and marketing teams to work together. It facilitates lead generation, segmentation, lead nurturing, lead scoring, relationship marketing, customer retention, and ROI measurement. Marketing automation can benefit all business sizes by increasing operational efficiency and driving revenue. It provides personalized and dynamic content, real-time insights and analytics, and improves existing digital marketing services, website launches, and outsourced sales programs. Appropriate use of marketing automation's features like lead management and nurturing can boost customer relationships.
Voice of Customer Planning Guide
Planning and launching a Voice of Customer program might seem like a daunting task, but fear not, we have put together a best practice guide to help you launch an effective Voice of Customer program in 2016. Download the full guide at pages.kampyle.com/2016-voc-toolkit
Sellers handbook
While a standardised sales methodology has been proven effective, depending on your customer, it is best to nuance your process in order to suit each individual client.
The following tips are meant to serve only as general guidelines to approaching your clientele.
Apps saleshandbook
The document provides guidance on maximizing mobile app sales by emphasizing benefits over features, using emotional storytelling techniques, explaining how mobile apps can positively impact businesses, qualifying sales prospects, and outlining common objections and pitch ideas to address them. It also details the mobile app sales methodology, lifecycle, and use of a customer relationship management tool to support the sales process.
Marketing automation implementation
The document provides guidance on implementing a marketing automation system. It recommends:
1. Not overcomplicating the technical implementation and instead starting with a quick setup and testing phase to determine if the tool meets business needs before fully implementing.
2. Defining goals, scope of implementation, user stories, related data needs, and required assets before creating automation paths. Templates and examples from different industries are provided.
3. Recognizing that successful implementation requires substantial work from multiple stakeholders like marketing, sales, IT, and accounting, and that not all available tools and features need to be used.
Introduction to marketing analytics.pptx
This document provides an introduction to marketing analytics. It discusses traditional marketing principles and how marketing analytics can help solve problems. Marketing analytics uses data to help understand customers, measure campaign performance, and forecast results. It allows businesses to determine which programs are most effective and see a return on investment from marketing activities. The document also outlines some challenges faced by marketers today and how marketing analytics can help with data-driven decision making.
Shopper Marketing Methodology
Our Shopper Marketing Methodology is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and implement a shopper marketing strategy that increases sales, builds shopper insights, and grows brand awareness.
Demand Metric methodologies are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates. For background info on Demand Metric methodologies, read our blog post: Much Ado About Methodologies.
Stages of this methodology include:
Learn About Shopper
Analyze Opportunities
Strategic Planning
Technology Selection
Campaign Execution
Measure Results
Customer Success 2.0: The Essential Software Stack to Execute McKinsey’s Model
Effectively implement customer success 2.0 philosophy in your organization using our essential software stack list.
Empowering_The_Data_Driven_Marketing_Team
This document provides tips for empowering a data-driven marketing team. It recommends setting goals tied to business objectives rather than just channels. It also suggests using campaigns and the customer journey as the framework for metrics instead of individual channels. Additionally, it advises implementing measurement frameworks consistently across the entire enterprise for improved accountability and effectiveness.
Similar to When Is The Right Time to Automate Your Mobile App User Acquisition? (20)
Driving Value with Marketing Automation How-To Guide
Driving Value with Marketing Automation How-To Guide
5 Tips for Measuring In-App and Push Messaging Campaigns
5 Tips for Measuring In-App and Push Messaging Campaigns
THE COMPLETE GUIDE TO CREATING A PERFECT DIGITAL MARKETING STRATEGY
THE COMPLETE GUIDE TO CREATING A PERFECT DIGITAL MARKETING STRATEGY
4 Customer Success Metrics to Inform Your Product-Led (Expansion) Growth Stra...
4 Customer Success Metrics to Inform Your Product-Led (Expansion) Growth Stra...
What is performance marketing and how to get started in marketing
What is performance marketing and how to get started in marketing
Effectiveness of Marketing Automation on Digital Marketing
Effectiveness of Marketing Automation on Digital Marketing
Customer Success 2.0: The Essential Software Stack to Execute McKinsey’s Model
Customer Success 2.0: The Essential Software Stack to Execute McKinsey’s Model
Recently uploaded
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.How to Use AI to Write a High-Quality Article that Ranks
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Etsy Marketing Guide - Tips For Selling Digital Products
This guide is for those who are selling digital products on Etsy platform.
Top digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastData-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionWhat’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessWTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future TrendsYes, It's Your Fault Book Launch Webinar
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.Recently uploaded (20)
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
How to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that Ranks
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
When Is The Right Time to Automate Your Mobile App User Acquisition?
- 1. When IsThe RightTimeTo AutomateYour Mobile App User Acquisition?
- 2. Agenda What Does “Scale” Mean? What is the Difference Between Running Mobile AppGrowth Activities and Growth at Scale? How doYou Know WhenYou’re Ready to Scale upYour User Acquisition? Why doYou Need an AI-Based Automation Platform in your Paid Mobile App User Acquisition Plan? 01 02 03 04
- 4. Regardless of what the dictionary terminology for scale is, in the business industry, “scale” usually means significant growth in a relatively short period.
- 5. What IsThe Difference Between Running Mobile App Growth Activities And Growth At Scale? 02
- 6. When you run app marketing activities, particularly around growth and paid UA activities, you usually include these approaches: ASO (App Store Optimization) Activities Social Media Traditional PR Blogger and Influencer Marketing Paid UA
- 7. How doYou KnowWhenYou’re Ready to Scale upYour User Acquisition? 03
- 8. You’ve learned a few things about your user acquisition flow, including: You are ready to scale your growth when these conditions are met: How to best target your optimal users How to generate positive ROI or ROAS (or in some cases, optimal CPA) What the LTV of your users is and how much higher it is vs. your CPA The best in-app events to focus on for optimization, retention and loyalty 01
- 9. Your marketing performance and KPIs have improved, but now they are starting to plateau (either in terms of your ROAS or your cost per install).You find that you cannot make progress without putting a dent in your KPIs. Your marketing operations are established and running well, but reaching your future KPIs by continuing with manual campaign management and optimization feels inefficient and too time consuming. Your media management team manages so many campaigns, ad sets (or groups) and different creatives that it is difficult to strategically analyze and optimize each one to reach team efficiency. 02 03 04
- 10. For certain verticals, such as Fintech and Ecommerce apps, customer support plays an important role and should be up and running effectively. Other, non-marketing factors also play a role in determining whether or not you’re ready to scale such as: Both your product and your back- office infrastructure are ready for the masses. Once you can check off all of these factors, you are ready to scale!
- 11. Why doYou Need an AI-Based Automation Platform in your Paid Mobile App User Acquisition Plan? 04
- 12. Creative optimization that isn’t biased or manipulated by any form of personal preference. Even though you are already a very skilled marketer, automated user acquisition can do a few things that you can’t do alone.These include: Monitoring bidding and identifying fluctuations Optimizing the targeting, dynamically, in real time, 24/7 Running endless A/B tests, setting up multiple ad sets in parallel, differentiated by micro changes. Automatically identifying lower-performing creatives, pausing it to prevent ad fatigue and automatically uploading new refreshed creatives.
- 13. ThankYou! Icons made by Freepik from www.flaticon.com