The document discusses 16 design patterns for using game mechanics to create user engagement in social web applications. It covers patterns for attracting first-time users ("Come and Try It") like visual storytelling, tutorials, and reward schedules. Patterns for building community ("Bring Your Friends") include forming teams, social feedback, and sharing milestones. Patterns for repeat visits ("Come Back") consist of advanced user paths, content unlocks over time, quest queues, and using scarcity and time pressure. The document stresses measuring the effects of these patterns and iterating based on metrics.
Como ser você mesmo e tornar a sua vida mais gratificanteAgendor
Assumir o compromisso em ser você mesmo pode ser difícil. Mas, certamente vai tornar sua vida melhor
Em um mundo que quer que você se conforme, siga as regras, e mantenha as aparências, pode ser realmente difícil ser você mesmo.
E, no entanto, é absolutamente necessário ser você mesmo se você quiser fazer da sua vida, algo mais gratificante.
Como ser você mesmo e tornar a sua vida mais gratificanteAgendor
Assumir o compromisso em ser você mesmo pode ser difícil. Mas, certamente vai tornar sua vida melhor
Em um mundo que quer que você se conforme, siga as regras, e mantenha as aparências, pode ser realmente difícil ser você mesmo.
E, no entanto, é absolutamente necessário ser você mesmo se você quiser fazer da sua vida, algo mais gratificante.
A presentation for the HACC Information Literacy Symposium on May 14, 2009 in Harrisburg, PA. The presentation focuses on the use of home-made instructional games in the college library classroom.
Palestra proferida no IV SIMPÓSIO DE SERVIÇO SOCIAL e
III Seminário em Políticas Públicas na Região Noroeste de Goiânia.
Goiânia, Goáis, Outubro de 2010
Gritar sigam-me não tem o peso de um convite espontâneo e arrasador: Vamos! Em seguida, tomar a dianteira e dar bons exemplos à equipe. Para liderar pessoas com eficácia é preciso você aprender a liderar a si próprio primeiro. Analise-se e estude mais. Os princípios da Neurolinguística podem ajudar você a desenvolver ainda mais sua capacidade de liderança. Faça uma boa jornada, o mundo está precisando de bons líderes.
Planejamento de aula sobre porcentagem, para uso em escolas de ensino fundamental II e médio. Parte integrante do site Por Minha Conta, do Estadão, voltado a educação financeira para jovens de 14 a 23 anos.
Game design for web designers: IXDA'09 TalkNadya Direkova
What's in a game? How can web interaction designers apply game design technique to drive engagement in their products?
This talk was presented at IXDA'09
Gamification: Fact or Fiction. Presentation delivered at the Content Strategy Forum 2011 in London to introduce Gamification and its relationship to Content Strategy/ists.
This is the full deck, I presented a subset at the conference. Agenda includes Description, Real World Use Cases, Market Overview, Strategy and Risks/Considerations.
Enjoy.
2012 05-01 vator tv -science of gamification v01b-slideshareMichael Wu PhD
Gamification made it into Gartner’s Hype Cycle as an Emergent Technology in 2011. But what is gamification? It is certainly not about social games like FarmVille, or the blind application of badges like FourSquare. More importantly, why does it work? What’s the magic behind gamification that can apparently make people do something that they normally don’t? This session not only addresses these questions, it will do so through the lens of behavioral economics and psychology. It will provide you with a framework, which you may use to evaluate the effectiveness of any future gamification strategies. Moreover, you can use it as a design paradigm to create your own gamification.
Moneyball for Talent Acquisition: Using Data to Up Your Recruiting GameLinkedIn
Brad Pitt stars in Moneyball, a film about how data revolutionised baseball recruiting. In our free webinar, “Moneyball: Using Data to Up Your Recruiting Game” we’ll show you how data can revolutionise corporate recruiting.
In this action-packed webinar you will learn how to:
- Gather talent pool insights: Assess talent pools for your opportunities using LinkedIn data
- Set hiring manager expectations: Use insights to shape the conversation and manage expectations
- Focus your team: Save time by zeroing in on the right candidates
- Measure your talent brand: Benchmark your talent brand against peers and over time
A presentation for the HACC Information Literacy Symposium on May 14, 2009 in Harrisburg, PA. The presentation focuses on the use of home-made instructional games in the college library classroom.
Palestra proferida no IV SIMPÓSIO DE SERVIÇO SOCIAL e
III Seminário em Políticas Públicas na Região Noroeste de Goiânia.
Goiânia, Goáis, Outubro de 2010
Gritar sigam-me não tem o peso de um convite espontâneo e arrasador: Vamos! Em seguida, tomar a dianteira e dar bons exemplos à equipe. Para liderar pessoas com eficácia é preciso você aprender a liderar a si próprio primeiro. Analise-se e estude mais. Os princípios da Neurolinguística podem ajudar você a desenvolver ainda mais sua capacidade de liderança. Faça uma boa jornada, o mundo está precisando de bons líderes.
Planejamento de aula sobre porcentagem, para uso em escolas de ensino fundamental II e médio. Parte integrante do site Por Minha Conta, do Estadão, voltado a educação financeira para jovens de 14 a 23 anos.
Game design for web designers: IXDA'09 TalkNadya Direkova
What's in a game? How can web interaction designers apply game design technique to drive engagement in their products?
This talk was presented at IXDA'09
Gamification: Fact or Fiction. Presentation delivered at the Content Strategy Forum 2011 in London to introduce Gamification and its relationship to Content Strategy/ists.
This is the full deck, I presented a subset at the conference. Agenda includes Description, Real World Use Cases, Market Overview, Strategy and Risks/Considerations.
Enjoy.
2012 05-01 vator tv -science of gamification v01b-slideshareMichael Wu PhD
Gamification made it into Gartner’s Hype Cycle as an Emergent Technology in 2011. But what is gamification? It is certainly not about social games like FarmVille, or the blind application of badges like FourSquare. More importantly, why does it work? What’s the magic behind gamification that can apparently make people do something that they normally don’t? This session not only addresses these questions, it will do so through the lens of behavioral economics and psychology. It will provide you with a framework, which you may use to evaluate the effectiveness of any future gamification strategies. Moreover, you can use it as a design paradigm to create your own gamification.
Moneyball for Talent Acquisition: Using Data to Up Your Recruiting GameLinkedIn
Brad Pitt stars in Moneyball, a film about how data revolutionised baseball recruiting. In our free webinar, “Moneyball: Using Data to Up Your Recruiting Game” we’ll show you how data can revolutionise corporate recruiting.
In this action-packed webinar you will learn how to:
- Gather talent pool insights: Assess talent pools for your opportunities using LinkedIn data
- Set hiring manager expectations: Use insights to shape the conversation and manage expectations
- Focus your team: Save time by zeroing in on the right candidates
- Measure your talent brand: Benchmark your talent brand against peers and over time
A good search engine is one when users come very regularly, type their queries, get their results, and leave quickly. With user engagement metrics from web analytics, these translate to a low dwell time, often low CTR, but a very high return rate. But user engagement is not just about this. User engagement is a multifaceted, complex phenomenon, giving rise to a number of approaches for its measurement: self-reporting (e.g. questionnaires); observational methods (e.g., facial expression analysis, desktop actions); and of course web analytics using online behavior metrics. These methods represent various trade-offs between the scale of the data analyzed and the depth of understanding. For instance, surveys are hardly scalable but offer rich, qualitative insights, whereas click data can be collected on a large-scale but are more difficult to analyze. This talk will present various efforts aiming at combining approaches to measure engagement and seeking to provide insights into what makes an engaging experience. The talk will focus of what makes users click or not click, and what this means in terms of user engagement.
SIGIR 2013 Industry Track: Keynote by Ricardo Baeza-Yates - VP, Yahoo! Research Europe & Latin America
The talk I gave at An Event Apart, Minneapolis, 2010.
In which I discuss identifying interaction design patterns, writing design patterns, creating a pattern library, creating a component library and code libraries. The three elements - patterns, components and code - are unified as a toolkit for design and development teams.
Native advertising is a specific form of online advertising where ads replicate the look and feel of their serving platform. In such context, providing a good user experience with the served ads is crucial to ensure long-term user engagement. This talk present an overview of work aimed at understanding the user preclick experience of ads and building a learning framework to identify ads with low preclick quality.
Work in collaboration with Ke (Adam) Zhou, Miriam Redi and Andy Haines. An version of this work was presented at WWW Montreal, April 2016.
We don't have all the answers. We don't know the best way to build software in the right way. But we do know one thing: the right way doesn't involve mindlessly following practices just because some "self-proclaimed expert" says you need to.
In this workshop we'll take a critical look at various "agile" practices and try to highlight the dogma and ceremony that has creeped in. We'll also question if the practices defined a decade ago are still applicable? If yes, have they evolved since? What are some of the original creators of these processes practicing today? And so on...
Game Design Document - Step by Step GuideDevBatch Inc.
A well documented game design is your absolute asset to build a successful game. It doesn't only allow you picture the final shape of it but keeps you precise about the resources, expertise and team needed. For game development phase, you might want to consider pro services at hello@devbatch.com
Good Luck!
Making Sense Through Action by Dave SnowdenNaresh Jain
In order to successful scale any method or practice, it has to have some basis in theory. This presentation will use insights from complex adaptive systems theory and the cognitive sciences to lay a foundation for that theory. Seeing software development as a problem of knowledge management, the theory will elaborate a understanding of applications as the emergent property of a co-evolutionary interactions between technology capability and unarticulated user requirements.
Having established a basic theory a range of methods and tools will be elaborated. These include:
- Narrative based approaches to requirements capture (not to be confused with Story telling or story boarding) which gather thousands of fragmented self-signified anecdotes relating to real and imagined needs within a user community and allow interpretation and integration into project planning.
- Approaches to project planning and implementation that focus on the creation of self-organising teams of specialists and users to create novel approaches, supported by evidence to previously intractable problems. This is particularly relevant to the 5-10% of any major project which creates 95-90% of the grief.
- The integration of tools such as blogs, wiki's etc into the development environment. Too often corporate environments over-constrain those tools into over rigid structures which destroy their utility.
Benefits of digital marketing: Digital Marketing Expertsbrandhype
Digital Marketing Agency in Gurgaon specializing in Pay Per Click marketing, Search Engine Optimization, Social Media and Online Branding. We offer complete solutions to your business and get you more leads and more Revenue
7 Habits of Breakthrough Entrepreneurs - Casual Connect 2015Amy Jo Kim
It’s easier than ever to create a startup around a new, innovative idea. But most startups fail -- and most innovative products never take off. What differentiates the projects that DO take off? What habits, behaviors and attitudes are shared by the teams who create genre-defining hits? In this talk, you’ll learn the 7 habits of breakthrough innovators - brought to life with front-line stories from the early days of eBay, Ultima Online, The Sims, Rock Band, Covet Fashion, Happify, Lumosity and Pley. You’ll come away with a smarter approach to innovative product design - and practical, actionable design shortcuts you can use right away to turbo-charge your path towards product/market fit.
It’s easier than ever to create a startup around a new, innovative idea. But most startups fail -- and most innovative products never take off. What differentiates the projects that DO take off? What habits, behaviors and attitudes are shared by the teams who create genre-defining hits? In this talk, you’ll learn the 7 habits of breakthrough innovators - brought to life with front-line stories from the early days of eBay, Ultima Online, The Sims, Rock Band, Covet Fashion, Happify, Lumosity and Pley. You’ll come away with a smarter approach to innovative product design - and practical, actionable design shortcuts you can use right away to turbo-charge your path towards product/market fit.
From Web to Game Development - Pietro Polsinelli - Codemotion Roma 2015Codemotion
Codemotion Roma 2015 - In the talk we present the learning path that a web site and web application developer should take to become a game developer. Some of the notions introduced will be game design, storytelling, game loops, game mechanics, game feel, physics, lightning, audio: all themes that are secondary or absent in traditional web application development but that are necessary in game development, even within the limited means of HTML5 games. Also the different approaches to browser games will be discussed, e.g. HTML5 CSS3, SVG, Canvas. A final note will be about development methodologies.
Successful innovations reach a mainstream audience—but they never start off that way. That’s the paradox of innovation that most entrepreneurs fail to embrace - at their peril.
That’s where Game Thinking comes in. Game Thinking is a step-by-step system for accelerating innovation and crafting products that people love…and keep loving. In Game Thinking, you empower your customers to get better at something they care about — like playing an instrument or leading a team. Come to this fast-paced training and equip yourself with the tools you need to create your next breakout hit.
Leading companies like Disney, Electronic Arts, Ubisoft, Netflix, and the New York Times have used Game Thinking to design mission-critical products & games – and now you can too. Stop wondering if you’re doing it right; instead, use Game Thinking to zero in on the right early customers, and design a product that’ll keep them coming back, again and again.
The Game Thinking playbook shows you how to build a smarter, faster MVP and drive deep engagement from the ground up. If you want to unlock the secrets of what makes games truly engaging in the long term, and supercharge your path to product/market fit, this webinar is for you.
Crafting Interesting Worlds Inspirations from Gaming User ExperiencesAmit Pande
My presentation on Gaming Experiences at USID 2008, Bangalore conference. I spoke about inspirations that consumer and enterprise software User Experience designers can gain from Gaming Experiences and Game Design
Scrumday 2014 - Pollinisation croisée avec la communauté des designers par Pi...French Scrum User Group
Qu’est-ce que une service Jam ? Une service jam rassemble pendant 48 heures, au
même moment, dans différentes villes du monde (80 en 2013), des personnes
intéressées pour désigner un nouveau service au travers d’une approche
collaborative, créative, orientée solution, et ceci autours d’un thème commun
(par exemple en 2011 super héros).
« Agilitator » embarqué dans l’aventure à Beyrouth en tant que mentor et
participant, je propose de présenter l’expérience de cette année et en
particulier de voir :
• Comment leur démarche est proche de l’agilité,
• Quels sont les détournements et les enrichissements
• Les différences de perspectives
• Proposer quelques takeaways
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Game on: 16 design patterns for user engagement
1. GAME ON: 16 DESIGN PATTERNSFOR USER ENGAGEMENT Using game mechanics to create engagement in social web applications. NadyaDirekova, @nadya_d Senior UX Designer, Game Mechanic SXSW March 14th 2011
2. ABOUT ME: ONE FOOT IN GAMES, ONE FOOT IN UX M.I.T. Razorfish Leapfrog Backbone Ent. Google / Hotpot
4. What are game mechanics? Design patterns that promote play and play-like engagement. GAME MECHANICS
5. What are game mechanics? Design patterns that promote play and play-like engagement. GAME MECHANICS Repeatable solutions to design problem. DESIGN PATTERNS
6. What are game mechanics? Design patterns that promote play and play-like engagement. GAME MECHANICS Repeatable solutions to design problem. DESIGN PATTERNS
7. What are game mechanics? Design patterns that promote play and play-like engagement GAME MECHANICS Repeatable solutions to design problem. DESIGN PATTERNS
8. What are game mechanics? Design patterns that promote play and play-like engagement GAME MECHANICS Repeatable solutions to design problem. DESIGN PATTERNS
9. GAME MECHANICS – A BROAD ARRAY OF APPLICATIONS Spending on Social Media Marketing and Gamification Budgeting Location Sharing Test Prep Recycling Grockit.com Four Square Recycle bank.com Mint.com Chores Exercise Task Management Even Brushing Teeth… Nike Plus Epic Win Chore Wars
10. A BROAD ARRAY OF THINKERS Spending on Social Media Marketing and Gamification
11. GAMIFICATION IS THE NEW BLACK Spending on Social Media Marketing and Gamification
12. STATS AROUND GAME MECHANICS What are companies looking to achieve with game mechanics? Source: M2 Research
13. STATS AROUND GAME MECHANICS What is the current breakdown of companies on the gamification adoption curve? Source: M2 Research
14. PROJECTED MARKETING SPENDING ON GAME MECHANICS Spending on Social Media Marketing and Gamification Source: M2 Research
19. LET’S TALK ABOUT... WE’LL REVIEW 16 DESIGN PATTERNS THAT CREATE GAME-LIKE USER ENGAGEMENT.
20. LET’S TALK ABOUT... WE’LL REVIEW 16 DESIGN PATTERNS THAT CREATE GAME-LIKE USER ENGAGEMENT. WE’LL DISCUSS HOW THEY APPLY TO 3 ASPECTS OF THE USER JOURNEY
21. LET’S TALK ABOUT... WE’LL REVIEW 16 DESIGN PATTERNS THAT CREATE GAME-LIKE USER ENGAGEMENT. WE’LL DISCUSS HOW THEY APPLY TO 3 ASPECTS OF THE USER JOURNEY: COME AND TRY IT
22. LET’S TALK ABOUT... WE’LL REVIEW 16 DESIGN PATTERNS THAT CREATE GAME-LIKE USER ENGAGEMENT. WE’LL DISCUSS HOW THEY APPLY TO 3 ASPECTS OF THE USER JOURNEY: COME AND TRY IT BRING FRIENDS
23. LET’S TALK ABOUT... WE’LL REVIEW 16 DESIGN PATTERNS THAT CREATE GAME-LIKE USER ENGAGEMENT. WE’LL DISCUSS HOW THEY APPLY TO 3 ASPECTS OF THE USER JOURNEY: COME AND TRY IT BRING FRIENDS COME BACK
43. DESIGN PATTERN Reward schedule CITYVILLE COINS AND STARS: REWARDS FOR TAKING CARE OF YOUR CITY “You can’t over-reward the player in the first 10 minutes.” - Sid Meier, designer of the game Civilization
44. DESIGN PATTERN Reward the beginner SHOPKICK IMVU: POINTS FOR TRYING NEW THINGS FOUR SQUARE NEWBIE BADGE
45. DESIGN PATTERN Challenge the expert PLANTS VS. ZOMBIE: SOME ACHIEVEMENTS SEEM ALMOST IMPOSSIBLE TO UNLOCK FOURSQAURE: SOME ACHIEVEMENTS ARE HARDER TO UNLOCK
The real challenge is how to tap into it properly. And that leads us to…
Key Observations:Games often use cartoon story-boards to explain a taskWithout words, or to amuse the audience during a slow loadTime. Web / mobile apps are also tapping in the power of visual story-telling to explain user propositions or complex processed.
Key Observations:Game Tutorials often provide full hand-holding – to make sure the player learns the key skills needed without any confusion.
Key Observations:Game Tutorials often provide full hand-holding – to make sure the player learns the key skills needed without any confusion.
Key Observations:You can interact with everything in a game world – which feels fun and rewards exploration.
http://www.IMVU.comA great experience for beginners: IMVU gives you extra points for creating your avatar, talking to someone and even logging back in the next day.
http://www.IMVU.comA great experience for beginners: IMVU gives you extra points for creating your avatar, talking to someone and even logging back in the next day.
Key Observations:Negative incentives are common in games – they motivate action by giving the player something to fear to avoid. Negative incentives can be powerful, but very tricky to implement in a web application…
Key Observations:Many games require two or more players in order to happen – web and mobile apps are starting to do the same.
Key Observations:Social games are often played asynchronously: that is, when only one of the players is logged it at a time. Having a believable social exchange can be challenging – and designers have found ways to overcome that by using buttons such as “thank you” or “compliment.”Structured social commentary allows players to exchange only the type of dialogue that is desirable for the community – preventing spam and aggressive commentary. If you get a message saying someone “liked” your post or “thanked you,” you are likely to feel good and in that way “reengage” with the application. In addition, some social commentary can be used as a reputation base.
LINK TO CREATE REPUTATION
Key Observations:Social games are often played asynchronously: that is, when only one of the players is logged it at a time. Having a believable social exchange can be challenging – and designers have found ways to overcome that by using buttons such as “thank you” or “compliment.”Structured social commentary allows players to exchange only the type of dialogue that is desirable for the community – preventing spam and aggressive commentary. If you get a message saying someone “liked” your post or “thanked you,” you are likely to feel good and in that way “reengage” with the application. In addition, some social commentary can be used as a reputation base.
Key Observations:Social games are often played asynchronously: that is, when only one of the players is logged it at a time. Having a believable social exchange can be challenging – and designers have found ways to overcome that by using buttons such as “thank you” or “compliment.”Structured social commentary allows players to exchange only the type of dialogue that is desirable for the community – preventing spam and aggressive commentary. If you get a message saying someone “liked” your post or “thanked you,” you are likely to feel good and in that way “reengage” with the application. In addition, some social commentary can be used as a reputation base.
Key Observations:Sharing milestones – when they are meaningful, can create a viral effect and re-engage dormant users.
Key Observations:Social games are often played asynchronously: that is, when only one of the players is logged it at a time. Having a believable social exchange can be challenging – and designers have found ways to overcome that by using buttons such as “thank you” or “compliment.”Structured social commentary allows players to exchange only the type of dialogue that is desirable for the community – preventing spam and aggressive commentary. If you get a message saying someone “liked” your post or “thanked you,” you are likely to feel good and in that way “reengage” with the application. In addition, some social commentary can be used as a reputation base.
Key Observations:Sharing milestones – when they are meaningful, can create a viral effect and re-engage dormant users.
Key Observations:Progress meters as a tutorial tool: Complex applications can use progress meters to teach "what's next" and motivate users to move to the next stage of the application.Visualizing milestones can be motivational
Key Observations:Progress meters as a tutorial tool: Complex applications can use progress meters to teach "what's next" and motivate users to move to the next stage of the application.Visualizing milestones can be motivational and create anticipation