When cellphones become cellevisions - final
•Download as PPTX, PDF•
0 likes•407 views
The document summarizes a study on consumer adoption of mobile TV. It presents a model with 7 hypotheses on how perceived usefulness, perceived ease of use, cognitive concentration, and media content impact users' intention to use mobile TV. The study found strong support for all hypotheses except the relationship between perceived ease of use and perceived usefulness. It concluded that media content is a critical factor driving consumers' intention to use mobile TV. The document ends with discussion questions on user experiences with mobile TV and preferred content types.
Report
Share
Report
Share
Recommended
Why Say Yes
This document discusses a study on consumer adoption of mobile TV. The study examines psychological flow and media content using an extended Technology Acceptance Model (TAM). It conducted surveys of over 200 people in Korea's mobile market. The document introduces the research article, outlines the theory and agenda, and discusses how the learning can apply to daily life.
Technology Adoption
The document discusses a research study examining the factors that influence consumers' adoption of mobile TV using the technology acceptance model (TAM) which evaluates perceived usefulness and ease of use. The researchers also considered the role of psychological flow and the impact of media content concentration versus engagement. They found that content and a state of flow where users are fully immersed in an activity are important for mobile TV adoption in addition to usefulness and ease of use.
Primary research into target audience
The document discusses primary research methods for understanding a target audience's preferences for music videos. It will use questionnaires and focus groups to collect data from audience members. Questionnaires allow for quick data collection from many people but may not provide personal or emotional responses. Focus groups enable more in-depth and personalized answers but take more time and may not represent all audiences. The results of a questionnaire given to the target audience are presented, showing their media usage habits and preferences for aspects of music videos like sound, imaging, and genres like pop, indie rock and R&B. The audience believes music video success relies on having a story or narrative that matches the song lyrics.
0615
This document summarizes a presentation on the effects of computer-assisted language learning (CALL) on enhancing reading comprehension for English as a foreign language (EFL) students. It discusses the background, purpose, and research questions of the study. The literature review covers the development of CALL and the role of learning motivation. The method section describes that the study involved 50 intermediate EFL students who took a reading course and were given pre-and post-tests and a questionnaire to measure the impact of CALL versus traditional instruction on reading comprehension and motivation.
What can we learn from consumer social networks to improve engagement with le...
Carl Hodler, Content Strategist at LearnerLab presented this slide-deck at Learning Technologies Conference 2014 (London Olympia). The talk explored what corporate learning communities can learn from consumer social networks to motivate engagement.
Takeout TV
The document discusses factors that influence consumer adoption of mobile TV including the Technology Acceptance Model, perceived usefulness, and ease of use. It presents hypotheses about the type of content that would work well for mobile TV, such as live news, weather, and sports. Barriers to the popularity of mobile TV in the U.S. are discussed, as well as whether larger tablet screens make mobile TV more viable.
136 jicr-february-3936
The OTT digital content provider for example Amazon Prime Video, Sony Liv, Zee 5, Voot, Jio platforms, Netflix,
etc. comes under subscription based content providers in which customers can watch a variety of web series, Tv
shows, sports, movies, drama, etc. In today’s scenario, the fate of these digital content providers is changing in a
positive manner because of lockdown worldwide and the closure of theatres. It led to the boom in this industry as
people had no option to go outside and watch new content and these platforms released new series and movies
which increased their revenue. In the 21st century digitalization is the new normal and it has impacted a larger
chunk of the population. An increase in reach of high-speed internet and cost effective electronic devices in the
hands of people led to an increase in purchase intention of customers when it comes to watching paid digital content.
Due to digitalization now customers want variety and fresh content in their regional language which too on demand
meaning they want to watch at the comfort of their place and without censorship and advertisement. Henceforth the
digital content providers are using this as an opportunity via developing their user interface and attractive
subscription plans.
Research on Socially Enabled TV Advertising
How many digital devices do you have? According to the 2014 Nielsen Digital Consumer Report, Americans now own four digital devices on average, and the average U.S. consumer spends 60 hours a week consuming content across devices. The proliferation of digital devices and platforms contributes to the media revolution and blurring traditional media definitions.
As a result, consumers’ media habits are changing. Nowadays, watching TV while simultaneously using a smartphone, laptop or tablet is on the verge of becoming a majority behavior worldwide. A survey of 55,000 people by the research consultancy TNS shows that 56% of Americans engage in another digital activity when they are watching TV. The rapid adoption of a second screen has transformed the traditional TV watching experience. Instead of only watching TV, audiences now are enhancing their viewing experience by actively surfing the Web, engaging with social networks and shopping online while they are watching TV. Especially, this “multitasking” behavior is fostering a surge of real-time social media conversation between friends, fans and online communities.
Facing this new trend of media usage, advertisers want to introduce socially enabled TV advertising to communicate with their target audiences. In this way, audiences could be actively interacting with ads and co-creating advertising content. To get a better understanding of how audiences think about this new form of advertising, we conducted indepth interviews in this research.
The first part of this report closely examines audiences’ TV watching behaviors, social media uses and the ways that they engage with media. Then we give our analysis of primary data in detail and provide three key findings: Bonding Facilitator, Reciprocal Interaction and Hashtag Marketing. Finally, our recommendations will be offered about what could be done to further improve the engagement and the effectiveness of socially enabled TV advertising.
Recommended
Why Say Yes
This document discusses a study on consumer adoption of mobile TV. The study examines psychological flow and media content using an extended Technology Acceptance Model (TAM). It conducted surveys of over 200 people in Korea's mobile market. The document introduces the research article, outlines the theory and agenda, and discusses how the learning can apply to daily life.
Technology Adoption
The document discusses a research study examining the factors that influence consumers' adoption of mobile TV using the technology acceptance model (TAM) which evaluates perceived usefulness and ease of use. The researchers also considered the role of psychological flow and the impact of media content concentration versus engagement. They found that content and a state of flow where users are fully immersed in an activity are important for mobile TV adoption in addition to usefulness and ease of use.
Primary research into target audience
The document discusses primary research methods for understanding a target audience's preferences for music videos. It will use questionnaires and focus groups to collect data from audience members. Questionnaires allow for quick data collection from many people but may not provide personal or emotional responses. Focus groups enable more in-depth and personalized answers but take more time and may not represent all audiences. The results of a questionnaire given to the target audience are presented, showing their media usage habits and preferences for aspects of music videos like sound, imaging, and genres like pop, indie rock and R&B. The audience believes music video success relies on having a story or narrative that matches the song lyrics.
0615
This document summarizes a presentation on the effects of computer-assisted language learning (CALL) on enhancing reading comprehension for English as a foreign language (EFL) students. It discusses the background, purpose, and research questions of the study. The literature review covers the development of CALL and the role of learning motivation. The method section describes that the study involved 50 intermediate EFL students who took a reading course and were given pre-and post-tests and a questionnaire to measure the impact of CALL versus traditional instruction on reading comprehension and motivation.
What can we learn from consumer social networks to improve engagement with le...
Carl Hodler, Content Strategist at LearnerLab presented this slide-deck at Learning Technologies Conference 2014 (London Olympia). The talk explored what corporate learning communities can learn from consumer social networks to motivate engagement.
Takeout TV
The document discusses factors that influence consumer adoption of mobile TV including the Technology Acceptance Model, perceived usefulness, and ease of use. It presents hypotheses about the type of content that would work well for mobile TV, such as live news, weather, and sports. Barriers to the popularity of mobile TV in the U.S. are discussed, as well as whether larger tablet screens make mobile TV more viable.
136 jicr-february-3936
The OTT digital content provider for example Amazon Prime Video, Sony Liv, Zee 5, Voot, Jio platforms, Netflix,
etc. comes under subscription based content providers in which customers can watch a variety of web series, Tv
shows, sports, movies, drama, etc. In today’s scenario, the fate of these digital content providers is changing in a
positive manner because of lockdown worldwide and the closure of theatres. It led to the boom in this industry as
people had no option to go outside and watch new content and these platforms released new series and movies
which increased their revenue. In the 21st century digitalization is the new normal and it has impacted a larger
chunk of the population. An increase in reach of high-speed internet and cost effective electronic devices in the
hands of people led to an increase in purchase intention of customers when it comes to watching paid digital content.
Due to digitalization now customers want variety and fresh content in their regional language which too on demand
meaning they want to watch at the comfort of their place and without censorship and advertisement. Henceforth the
digital content providers are using this as an opportunity via developing their user interface and attractive
subscription plans.
Research on Socially Enabled TV Advertising
How many digital devices do you have? According to the 2014 Nielsen Digital Consumer Report, Americans now own four digital devices on average, and the average U.S. consumer spends 60 hours a week consuming content across devices. The proliferation of digital devices and platforms contributes to the media revolution and blurring traditional media definitions.
As a result, consumers’ media habits are changing. Nowadays, watching TV while simultaneously using a smartphone, laptop or tablet is on the verge of becoming a majority behavior worldwide. A survey of 55,000 people by the research consultancy TNS shows that 56% of Americans engage in another digital activity when they are watching TV. The rapid adoption of a second screen has transformed the traditional TV watching experience. Instead of only watching TV, audiences now are enhancing their viewing experience by actively surfing the Web, engaging with social networks and shopping online while they are watching TV. Especially, this “multitasking” behavior is fostering a surge of real-time social media conversation between friends, fans and online communities.
Facing this new trend of media usage, advertisers want to introduce socially enabled TV advertising to communicate with their target audiences. In this way, audiences could be actively interacting with ads and co-creating advertising content. To get a better understanding of how audiences think about this new form of advertising, we conducted indepth interviews in this research.
The first part of this report closely examines audiences’ TV watching behaviors, social media uses and the ways that they engage with media. Then we give our analysis of primary data in detail and provide three key findings: Bonding Facilitator, Reciprocal Interaction and Hashtag Marketing. Finally, our recommendations will be offered about what could be done to further improve the engagement and the effectiveness of socially enabled TV advertising.
481 results presentation
1) The document summarizes research on millennials' consumption of TV and movies. It outlines research questions about what content millennials consume, which platforms they use, and the impact of social media and word of mouth.
2) The findings show that Netflix is the most popular streaming service among millennials, with 50% of respondents using it. Hulu is second most popular at 23%.
3) The conclusions are that Netflix dominates streaming, traditional viewing is decreasing, and word of mouth and social media influence consumption choices.
dissertation poster revised
This document summarizes a research paper that aims to explore motivations for film consumption across different viewing platforms such as cinema, TV, DVD, and online platforms. It discusses how film viewing has changed with technological advances and how audiences now have more options to watch films. The researcher intends to interview 12-16 people to understand what factors influence their choice of viewing platform and what needs they are satisfying by watching films on different devices. The study will analyze the interview responses using a qualitative template approach and compare the findings to existing literature on uses and gratifications theory.
2010 a comparison of adoption models for new mobile media services between hi...
This document summarizes and compares previous research on the adoption of new mobile media services and the motives for using mobile media. It aims to incorporate both adoption factors and individual motives to better explain people's adoption of new mobile services. The study will divide mobile media users into high- and low-motive groups and examine how their adoption models differ based on their motives. The findings could provide implications for targeting different user groups with tailored adoption strategies. An online survey of 400 Korean mobile users was conducted and structural equation modeling was used to analyze the data.
Google 2011 The Mobile Movement
This document discusses the results of a study about smartphone usage among US adults. It finds that smartphones are deeply integrated into daily life, with 89% of users accessing their smartphone throughout the day. Smartphones are used for a variety of tasks including browsing the internet, using search engines, apps, watching videos, and making calls. Search engines are the most visited website on smartphones, with 77% of users visiting search sites on their phone. The study provides insights into how smartphone users conduct searches to find information about dining, entertainment, travel, and more.
2011 the mobilemovement
This document discusses the results of a study about smartphone usage among US adults. It finds that smartphones are deeply integrated into daily life, with 89% of users accessing their smartphone throughout the day. Smartphones are used for a variety of tasks like browsing the internet, using search engines, apps, watching videos, and making calls. Search engines are the most visited website on smartphones. The study also identifies different types of smartphone users like action-oriented searchers who use search engines on their phone to find information about dining, travel, entertainment, and more.
Google research about smartphone usage in 2011
This document discusses the results of a study about smartphone usage among US adults. It finds that smartphones are deeply integrated into daily life, with 89% of users accessing their smartphone throughout the day. Smartphones are used for a variety of tasks including browsing the internet, using search engines, apps, watching videos, and making calls. Search engines are the most visited website on smartphones, with 77% of users visiting search sites on their phone. The study provides insights into how smartphone users conduct searches to find information about dining, entertainment, travel, and more.
Scriptie m kampmann
This document presents a study that uses the Unified Model of Acceptance and Use of Technology (UTAUT) and the Model of Media Attendance to predict future intention to use Internet Protocol Television (IPTV). It reviews the theoretical background and hypotheses of both models. The study aims to determine the factors that influence a user's adoption of new technologies like IPTV. It collected data through an online survey of 160 university students and found that both models explained a significant amount of variance in intention to use IPTV, though the measurement scales had low reliability. The main finding was that habit of using new media negatively influences intention to use IPTV.
yahoo-mobile-modes
The document discusses research conducted by Yahoo! on how consumers use the mobile internet. Some key findings include:
1) Mobile internet usage can be categorized into seven "modes" - connect, search, entertain, manage, inform, shop, and navigate. The most common modes are connect, search and entertain.
2) Consumers exhibit different mindsets depending on the mode they are using. For example, inform and entertain modes elicit feelings of engagement, while shop mode causes concern and anxiety.
3) Understanding these modes and mindsets is important for advertisers to optimize mobile ads. For example, ads have high recall in shopping mode when consumers are receptive to new products, and manage/navigate modes when
Com546 Discussion Leader Presentation
This presentation describes the major motivators and factors that influence attitude toward using mobile TV in South Korean young adults. The presentation is based on a 2009 study published in : International Journal of Advertising, 28(1), pp. 147–167
Trends in Wireless Retail
This document summarizes trends in wireless retail as smartphones change how people shop. It finds that 89% of people use their smartphone throughout the day, with activities like searching for local information. Nearly half of local information seekers on smartphones end up purchasing something. While most smartphone purchases are made in stores, expectations of the in-store experience are increasing, with rich media content playing a bigger role. The key trends are the rapidly changing product mix as devices get more complex, the shifting role of sales staff, and higher expectations of customer experience in stores.
Poster -- Trammell & Wojdynski
The document summarizes a study that examined the effects of different story formats (text, video with captions, video without captions) on mobile news. It found that participants who viewed the video versions had higher recall of the news content than those who viewed text. There were no differences in perceived credibility across conditions. Eye tracking results showed that participants spent more time looking at the top part of videos without captions compared to videos with captions.
SEA Cross Platform Report 2014 Nielsen
The document provides information on media consumption among online consumers in Vietnam. It finds that rising connectivity is driving behavioral changes, as smartphone and laptop ownership has increased significantly since 2011. Consumers now want more options for accessing content across various devices and platforms. Online video consumption is also on the rise, especially among younger demographics. There is a growing trend of consumers exercising more control over their media experiences and how, where, and when they access content.
Nielsen SEA Cross-platform Report 2014
Vietnam has seen rising connectivity and changes in media consumption behaviors. Nearly all online Vietnamese now watch videos online weekly, with the highest rates among younger consumers. Ownership of smartphones and laptops has increased dramatically since 2011 and they are now the most common ways consumers access online content. This is driving more opportunities for cross-platform content and advertising. Consumers want more control and choice over what content they can access, when and where, exercising choice across many channels, devices and platforms.
Hành Vi Khách Hàng Lai - Cross Platform - Việt Nam 2014
Theo báo cáo trên đây thì năm 2015 sẽ là năm của tiếp thị trên di động.
Chính bởi vậy, đây sẽ chính là chủ đề tiếp theo mà năm nay Digital Story muốn mang tới cho quý vị.
Nielsen sea cross platform report 2014- Vietnam
The Vietnam cross-Platform Report 2014 delivers a comprehensive view of current media behaviour among digitally-engaged consumers. This report will inform your strategy and practice for today; and provide a sign post to help you look and think ahead to plan for tomorrrow.
Nielsen SEA cross-platform_report__2014_vn
Vietnam has seen rising connectivity and changes in media consumption behaviors. Nearly all online Vietnamese now watch videos online weekly, with the highest rates among younger consumers. Ownership of smartphones and laptops has increased dramatically since 2011 and they are now the most common ways consumers access online content. This is driving more opportunities for cross-platform content and advertising. Consumers want more control and choice over what content they can access, when and where, exercising choice across many channels, devices and platforms.
Nielsen South East Asia - New Media Consumer
Vietnam has seen rapid growth in internet and technology adoption in recent years. Smartphone and laptop ownership has increased dramatically, surpassing desktop computers as the most commonly used devices for online access. Most Vietnamese internet users now spend 15-16 hours per week online, accessing the internet from a variety of locations using an average of 3 connected devices each. Online video consumption is also on the rise, especially among younger demographics. As technology adoption continues to grow, consumers are gaining more control over how, when and where they access online content and media.
Báo cáo người dùng Internet Vietnam 2014 - Nielsen SEA Cross Platform Report
The document provides information on media consumption among online consumers in Vietnam. It finds that smartphone and laptop ownership has increased dramatically since 2011, while time spent online weekly has remained steady at around 16 hours. Online video consumption is rising, especially among younger consumers, as more content becomes available on mobile devices. Consumers are increasingly accessing media across various devices and platforms, exercising more control over their media experience.
Lee2011
This document summarizes Angela Lee's research on predicting the popularity of top U.S. news sites based on their use of medium-specific features. She analyzed how the top 6 news sites (Yahoo News, MSNBC News, AOL News, ABC News, Washington Post, and USA Today) utilized 5 process gratification features: interactivity, immediacy, multimedia, information availability, and usability. Her findings showed that the top 3 sites used immediacy, multimedia, and information availability features more than the bottom 3 sites. Usage of the 5 features also significantly predicted the sites' popularity. Information availability was the strongest predictor of popularity among the top sites.
Social Media and Medicine: Fad or Shift?
A social media tutorial for client medical group, including details on physician immersion in the broadly cast "digital health channel'. Some key trends in digital health, including both primary and secondary market research are recapped to suggest certain forward implications for a 'cloud based web presence'. Is social media a fad, I don't think empirical evidence would suggest such a conclusion.
How to Get CNIC Information System with Paksim Ga.pptx
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Webinar: Designing a schema for a Data Warehouse
Are you new to data warehouses (DWH)? Do you need to check whether your data warehouse follows the best practices for a good design? In both cases, this webinar is for you.
A data warehouse is a central relational database that contains all measurements about a business or an organisation. This data comes from a variety of heterogeneous data sources, which includes databases of any type that back the applications used by the company, data files exported by some applications, or APIs provided by internal or external services.
But designing a data warehouse correctly is a hard task, which requires gathering information about the business processes that need to be analysed in the first place. These processes must be translated into so-called star schemas, which means, denormalised databases where each table represents a dimension or facts.
We will discuss these topics:
- How to gather information about a business;
- Understanding dictionaries and how to identify business entities;
- Dimensions and facts;
- Setting a table granularity;
- Types of facts;
- Types of dimensions;
- Snowflakes and how to avoid them;
- Expanding existing dimensions and facts.
More Related Content
Similar to When cellphones become cellevisions - final
481 results presentation
1) The document summarizes research on millennials' consumption of TV and movies. It outlines research questions about what content millennials consume, which platforms they use, and the impact of social media and word of mouth.
2) The findings show that Netflix is the most popular streaming service among millennials, with 50% of respondents using it. Hulu is second most popular at 23%.
3) The conclusions are that Netflix dominates streaming, traditional viewing is decreasing, and word of mouth and social media influence consumption choices.
dissertation poster revised
This document summarizes a research paper that aims to explore motivations for film consumption across different viewing platforms such as cinema, TV, DVD, and online platforms. It discusses how film viewing has changed with technological advances and how audiences now have more options to watch films. The researcher intends to interview 12-16 people to understand what factors influence their choice of viewing platform and what needs they are satisfying by watching films on different devices. The study will analyze the interview responses using a qualitative template approach and compare the findings to existing literature on uses and gratifications theory.
2010 a comparison of adoption models for new mobile media services between hi...
This document summarizes and compares previous research on the adoption of new mobile media services and the motives for using mobile media. It aims to incorporate both adoption factors and individual motives to better explain people's adoption of new mobile services. The study will divide mobile media users into high- and low-motive groups and examine how their adoption models differ based on their motives. The findings could provide implications for targeting different user groups with tailored adoption strategies. An online survey of 400 Korean mobile users was conducted and structural equation modeling was used to analyze the data.
Google 2011 The Mobile Movement
This document discusses the results of a study about smartphone usage among US adults. It finds that smartphones are deeply integrated into daily life, with 89% of users accessing their smartphone throughout the day. Smartphones are used for a variety of tasks including browsing the internet, using search engines, apps, watching videos, and making calls. Search engines are the most visited website on smartphones, with 77% of users visiting search sites on their phone. The study provides insights into how smartphone users conduct searches to find information about dining, entertainment, travel, and more.
2011 the mobilemovement
This document discusses the results of a study about smartphone usage among US adults. It finds that smartphones are deeply integrated into daily life, with 89% of users accessing their smartphone throughout the day. Smartphones are used for a variety of tasks like browsing the internet, using search engines, apps, watching videos, and making calls. Search engines are the most visited website on smartphones. The study also identifies different types of smartphone users like action-oriented searchers who use search engines on their phone to find information about dining, travel, entertainment, and more.
Google research about smartphone usage in 2011
This document discusses the results of a study about smartphone usage among US adults. It finds that smartphones are deeply integrated into daily life, with 89% of users accessing their smartphone throughout the day. Smartphones are used for a variety of tasks including browsing the internet, using search engines, apps, watching videos, and making calls. Search engines are the most visited website on smartphones, with 77% of users visiting search sites on their phone. The study provides insights into how smartphone users conduct searches to find information about dining, entertainment, travel, and more.
Scriptie m kampmann
This document presents a study that uses the Unified Model of Acceptance and Use of Technology (UTAUT) and the Model of Media Attendance to predict future intention to use Internet Protocol Television (IPTV). It reviews the theoretical background and hypotheses of both models. The study aims to determine the factors that influence a user's adoption of new technologies like IPTV. It collected data through an online survey of 160 university students and found that both models explained a significant amount of variance in intention to use IPTV, though the measurement scales had low reliability. The main finding was that habit of using new media negatively influences intention to use IPTV.
yahoo-mobile-modes
The document discusses research conducted by Yahoo! on how consumers use the mobile internet. Some key findings include:
1) Mobile internet usage can be categorized into seven "modes" - connect, search, entertain, manage, inform, shop, and navigate. The most common modes are connect, search and entertain.
2) Consumers exhibit different mindsets depending on the mode they are using. For example, inform and entertain modes elicit feelings of engagement, while shop mode causes concern and anxiety.
3) Understanding these modes and mindsets is important for advertisers to optimize mobile ads. For example, ads have high recall in shopping mode when consumers are receptive to new products, and manage/navigate modes when
Com546 Discussion Leader Presentation
This presentation describes the major motivators and factors that influence attitude toward using mobile TV in South Korean young adults. The presentation is based on a 2009 study published in : International Journal of Advertising, 28(1), pp. 147–167
Trends in Wireless Retail
This document summarizes trends in wireless retail as smartphones change how people shop. It finds that 89% of people use their smartphone throughout the day, with activities like searching for local information. Nearly half of local information seekers on smartphones end up purchasing something. While most smartphone purchases are made in stores, expectations of the in-store experience are increasing, with rich media content playing a bigger role. The key trends are the rapidly changing product mix as devices get more complex, the shifting role of sales staff, and higher expectations of customer experience in stores.
Poster -- Trammell & Wojdynski
The document summarizes a study that examined the effects of different story formats (text, video with captions, video without captions) on mobile news. It found that participants who viewed the video versions had higher recall of the news content than those who viewed text. There were no differences in perceived credibility across conditions. Eye tracking results showed that participants spent more time looking at the top part of videos without captions compared to videos with captions.
SEA Cross Platform Report 2014 Nielsen
The document provides information on media consumption among online consumers in Vietnam. It finds that rising connectivity is driving behavioral changes, as smartphone and laptop ownership has increased significantly since 2011. Consumers now want more options for accessing content across various devices and platforms. Online video consumption is also on the rise, especially among younger demographics. There is a growing trend of consumers exercising more control over their media experiences and how, where, and when they access content.
Nielsen SEA Cross-platform Report 2014
Vietnam has seen rising connectivity and changes in media consumption behaviors. Nearly all online Vietnamese now watch videos online weekly, with the highest rates among younger consumers. Ownership of smartphones and laptops has increased dramatically since 2011 and they are now the most common ways consumers access online content. This is driving more opportunities for cross-platform content and advertising. Consumers want more control and choice over what content they can access, when and where, exercising choice across many channels, devices and platforms.
Hành Vi Khách Hàng Lai - Cross Platform - Việt Nam 2014
Theo báo cáo trên đây thì năm 2015 sẽ là năm của tiếp thị trên di động.
Chính bởi vậy, đây sẽ chính là chủ đề tiếp theo mà năm nay Digital Story muốn mang tới cho quý vị.
Nielsen sea cross platform report 2014- Vietnam
The Vietnam cross-Platform Report 2014 delivers a comprehensive view of current media behaviour among digitally-engaged consumers. This report will inform your strategy and practice for today; and provide a sign post to help you look and think ahead to plan for tomorrrow.
Nielsen SEA cross-platform_report__2014_vn
Vietnam has seen rising connectivity and changes in media consumption behaviors. Nearly all online Vietnamese now watch videos online weekly, with the highest rates among younger consumers. Ownership of smartphones and laptops has increased dramatically since 2011 and they are now the most common ways consumers access online content. This is driving more opportunities for cross-platform content and advertising. Consumers want more control and choice over what content they can access, when and where, exercising choice across many channels, devices and platforms.
Nielsen South East Asia - New Media Consumer
Vietnam has seen rapid growth in internet and technology adoption in recent years. Smartphone and laptop ownership has increased dramatically, surpassing desktop computers as the most commonly used devices for online access. Most Vietnamese internet users now spend 15-16 hours per week online, accessing the internet from a variety of locations using an average of 3 connected devices each. Online video consumption is also on the rise, especially among younger demographics. As technology adoption continues to grow, consumers are gaining more control over how, when and where they access online content and media.
Báo cáo người dùng Internet Vietnam 2014 - Nielsen SEA Cross Platform Report
The document provides information on media consumption among online consumers in Vietnam. It finds that smartphone and laptop ownership has increased dramatically since 2011, while time spent online weekly has remained steady at around 16 hours. Online video consumption is rising, especially among younger consumers, as more content becomes available on mobile devices. Consumers are increasingly accessing media across various devices and platforms, exercising more control over their media experience.
Lee2011
This document summarizes Angela Lee's research on predicting the popularity of top U.S. news sites based on their use of medium-specific features. She analyzed how the top 6 news sites (Yahoo News, MSNBC News, AOL News, ABC News, Washington Post, and USA Today) utilized 5 process gratification features: interactivity, immediacy, multimedia, information availability, and usability. Her findings showed that the top 3 sites used immediacy, multimedia, and information availability features more than the bottom 3 sites. Usage of the 5 features also significantly predicted the sites' popularity. Information availability was the strongest predictor of popularity among the top sites.
Social Media and Medicine: Fad or Shift?
A social media tutorial for client medical group, including details on physician immersion in the broadly cast "digital health channel'. Some key trends in digital health, including both primary and secondary market research are recapped to suggest certain forward implications for a 'cloud based web presence'. Is social media a fad, I don't think empirical evidence would suggest such a conclusion.
Similar to When cellphones become cellevisions - final (20)
2010 a comparison of adoption models for new mobile media services between hi...
2010 a comparison of adoption models for new mobile media services between hi...
Hành Vi Khách Hàng Lai - Cross Platform - Việt Nam 2014
Hành Vi Khách Hàng Lai - Cross Platform - Việt Nam 2014
Báo cáo người dùng Internet Vietnam 2014 - Nielsen SEA Cross Platform Report
Báo cáo người dùng Internet Vietnam 2014 - Nielsen SEA Cross Platform Report
Recently uploaded
How to Get CNIC Information System with Paksim Ga.pptx
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Webinar: Designing a schema for a Data Warehouse
Are you new to data warehouses (DWH)? Do you need to check whether your data warehouse follows the best practices for a good design? In both cases, this webinar is for you.
A data warehouse is a central relational database that contains all measurements about a business or an organisation. This data comes from a variety of heterogeneous data sources, which includes databases of any type that back the applications used by the company, data files exported by some applications, or APIs provided by internal or external services.
But designing a data warehouse correctly is a hard task, which requires gathering information about the business processes that need to be analysed in the first place. These processes must be translated into so-called star schemas, which means, denormalised databases where each table represents a dimension or facts.
We will discuss these topics:
- How to gather information about a business;
- Understanding dictionaries and how to identify business entities;
- Dimensions and facts;
- Setting a table granularity;
- Types of facts;
- Types of dimensions;
- Snowflakes and how to avoid them;
- Expanding existing dimensions and facts.
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
Programming Foundation Models with DSPy - Meetup Slides
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Presentation of the OECD Artificial Intelligence Review of Germany
Consult the full report at https://www.oecd.org/digital/oecd-artificial-intelligence-review-of-germany-609808d6-en.htm
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...Edge AI and Vision Alliance
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.National Security Agency - NSA mobile device best practices
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays, June 2024 with Maria Copot 20
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
5th LF Energy Power Grid Model Meet-up Slides
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
UiPath Test Automation using UiPath Test Suite series, part 6
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Best 20 SEO Techniques To Improve Website Visibility In SERP
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Recently uploaded (20)
How to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptx
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracy
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
Programming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup Slides
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6
Best 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERP
When cellphones become cellevisions - final
- 1. When Cellphones Become “Cellevisions” Coco Tsai University of Washington Com 546 evolutions and trends May. 17 , 2011
- 2. Consumer adoption of Mobile TV
- 4. Perceived Ease Of UseCognitive Concentration Media Content
- 5. Perceived Usefulness Media Content H6 H1 H4 Intention to use Mobile TV Cognitive Concentration H7 H3 H5 Perceived Ease Of Use H2 7 Hypotheses
- 8. Content source Yoonhyuk, J. & Perez-Mira, B & Wiley-Patton, S. (2008) Consumer adoption of mobile TV: Examining psychological flow and media content. Computers in Human Behavior, 25, 123-129. Photo Credits Cellevision picture http://www.gomonews.com/category/mobile-tv/page/3/ Consumer adoption of Mobile TV http://www.flickr.com/photos/lifechange/3882486835/sizes/z/in/photostream/ TAM, Cognitive Concentration and Media Content http://www.flickr.com/photos/tvaward/3787755833/ 7 Hypotheses http://www.flickr.com/photos/thisishoop/3044919085/ Key Findings http://www.flickr.com/photos/honeybee-katiemae/4159710752 Discussion http://www.flickr.com/photos/mor10/4903310073/ Credits
Editor's Notes
- Talk about the purpose of this paper – to study what reasons will increase consumer adoption of mobile TV?Web survey did on board of online community which let users exchange their information about Digital Multiple Broadcasting , 216 KoreanImage from flickr http://www.flickr.com/photos/lifechange/3882486835/sizes/z/in/photostream/
- The study first uses the Technology Acceptance Model theory to evaluate the relationship between consumer and mobile TVTAM indicates that people will be intent to accept technology based on two beliefs: perceived usefulness (PU) and perceived ease of use (PEOU). So what is PU, example:What is PEOU, example:It also talk about the experience flow, but only choose one concept of the flow is “cognitive concentration” What is cognitive concentration And the last it also evaluate the how do media content impact the intention of users to use mobile TV What is media content in this context?Image from http://www.flickr.com/photos/tvaward/3787755833/
- Image from http://www.flickr.com/photos/thisishoop/3044919085/
- Image from http://www.flickr.com/photos/honeybee-katiemae/4159710752
- Image from http://www.flickr.com/photos/mor10/4903310073/