The document discusses the importance of social media in building brand awareness, customer relationships, and driving sales for businesses. It highlights statistics on social media usage and outlines strategies to leverage these platforms effectively. Additionally, it emphasizes the significance of understanding target audiences and fostering trust to encourage repeat business.

1. ©
Kumei(,
2013
All
rights
reserved.

2. Here’s the saying goes….. Is never a good
time to buy anything, if you’re still wondering
if social media work for any trades, the
platforms if properly executed with good
strategy, it can help build:
Ø more buzz,
Ø brand awareness,
Ø repeat business opportunity,
Ø to drive for more new customers, and
Ø real time customer feedback etc.
Social media is akin to our laymen terms,
word of mouth (digital word of mouth).
Is the technology that connecting people to
whether shares info or chatting.

3. As of September 2013:
Ø 71% of online adults use
Facebook,
Ø 18% of online adults use
Twitter,
Ø 17% use Instagram,
Ø 21% use Pinterest, &
Ø 22% use LinkedIn.
Source: Pew Research Centre

6. Facebook, Instagram, Pinterest,
LinkedIn, Twitter, Tumblr, YouTube
so on and so forth, these will be the
up & coming channels where social
interactions taking place (word of
mouth) at your fingertip.
Sharing and constant contacts
within the group, use to build
relationships and attract new
customers through friends sharing
with friends to grow your very own
community.

7. It allow you to know & track your
targeted audiences:
ü gender reach,
ü what time your community is
consuming your contents,
ü their preferences contents,
ü total reach,
ü engagement such as likes,
comments & shares etc.
This is crucial as all these info will
better your brand positing.

9. Ø Short life span,
Ø within island wide exposure, &
Ø expensive etc.

11. ² Brand Awareness – extend your brand
to the market and correctly associate
with a particular product.
² Spread the Word – show the market
who you are and why your products.
² Generate Sales – create your product
niche that the market will want to share
with their friends and/or community.
² After Sales Service – service does not
end here, it only begins after the
customers purchase.
² Happy Customers – build a strong &
good relationship with your community:

12. ü KNOW: People want to know about
your products & services, tailoring
& customizing your marketing to
these targeted audience.
ü LIKE: Market your products &
services to them at the right time,
reaching the targeted audiences at
the platforms they use at the time
that they’re comfortable with.
ü TRUST: Get their trust first rather
than taking, this will allows you to
keep them coming back, repeated
business.

13.
ü Both channels can go hand in
hand together and not against
each other to maximize the ROI.
ü In general, social media platform
is a far more general site for the
market to interacts; this can help
build brand awareness and
royalty community to stay with
your brands.

15. We can make Social Media works for your
business.
Contact us for more details:
e:
teck@oncoffeemakers.com
m:
+65-­‐97396969
t:
+65-­‐68325682
©
Kumei(,
2013.
All
rights
reserved.

16. We can make Social Media works for your business.