Why Social Media is important for Business Marketing. And a detailed slideshow about the Business Marketing.

2. Social platforms help you connect with your customers, increase
awareness about your brand, and boost your leads and sales.
With more than three billion people around the world using social
media every month, it’s no passing trend.

3. Build Awareness Communicate
Authority
Show Authenticity Encourage
Engagement
Reason for investing
in
Provide Support

4. If people don’t know about your business, they can’t
become your customers. Social media boosts your visibility
among potential customers, letting you reach a wide
audience by using a large amount of time and effort. And
it’s free to create a business profile on all the major social
networks, so you have nothing to lose.

5. Customers are increasingly savvier and more discerning
about which businesses they support. Before making a
decision, they’ll do a quick search to browse your website
and social media. And build your brand’s authority and
make sure you make a positive first impression through
social media, showing that your business is trustworthy,
knowledgeable, and approachable.

6. Customers aren’t interested in businesses that publish dry,
corporate-style social media posts. Instead, let your brand’s
personality shine through in everything you share on social
media. What does your brand voice sound like? How does it
represent who you are?

7. Social channels evolve, constantly releasing new features,
and this rapidly changing environment can be intimidating
for some business owners. But remember: you don’t have
to do everything. Play with new ways to connect with your
audience, and give yourself permission to learn as you go.
One day, you could post a series of Instagram Stories to
give customers a behind-the-scenes tour of your office.
The next, you could host a quick Q&A session
via Facebook Live video streaming. Over time, you’ll get a
better idea of your followers’ preferences.

8. ✓ Create a system for tracking customer comments, questions, and
complaints on social media.
Social platforms have successfully broken down barriers between companies and their
customers. Now, instead of calling a customer service line, many people turn to
Facebook or Twitter to solve problems or find information. Develop your reputation as
a responsive, caring brand by offering support through social channels
✓ Respond as quickly as possible to questions and concerns.
✓ Go out of your way to be positive and helpful.
✓ Listen to criticism and make customers feel heard.

9. Grow Affordably
Marketing costs add up, and not every business can
afford huge campaigns. But you can get a lot of value
for your dollar with social media advertising. Your
business, regardless of size or budget, has an
opportunity to grow your audience and reach your
objectives through ads on social platforms like
Facebook and Instagram.

10. “ Social media is not just an
activity; it is an investment of
valuable time and resources ”

11. Presentation By
Balaji – Community Manager, Trapsi