And oldie but goodie: my first presentation on Drungli at the StackOverflow meetup in Milan. Focusing on usability, focused targeting, the first learnings from customer development and feedback and how did we applied that.

1. Usability is the ease of use and
learnability of a human-made
object.

2. "Studies of user behavior on the Web find a low tolerance for difficult
designs or slow sites. People don't want to wait. And they don't want to
learn how to use a home page. There's no such thing as a training class or a
manual for a Web site. People have to be able to grasp the functioning of the
site immediately after scanning the home page—for a few seconds at most."
Jakob Nielsen
efficiency ease to learn satisfaction

3. how Drungli is making usability to its competitive
advantage?
More efficient to use:
simplifies a query by limiting choice
significantly lessens time and annoyance of multiple searches
Easier to learn:
operation can be learned by observing the object - simplified user interface, least possible question
at a time
straightforward “to do”
More satisfying to use:
answers to a valid problem
results they otherwise wouldn’t be able to get in such a short time or at all
speed
clutter-free, clean design
small chance of error - q&a structure

4. “The products and services we design will never exist in a vacuum, and
every person will approach them with a unique set of needs,
predispositions, problems, emotional states, and everything else that
makes human beings frustratingly complex; the things that no design
documentation can adequately capture.”
Ben Fullerton

5. For our Users, travel is Joy

6. pictures from: Festival CulturaDigital.Br, noirouge, katerha, docentjoyce, and Michael_Spencer under Creative Commons.
OUR USERS
are curious, openminded, spontaneous and
adventurous. They travel to discover, to get to know,
to connect. They prefer to form an opinion for
themselves, would choose getting lost over tourist
guide books and have no problem with changing their
plans if a better idea occurs to them, as long as it
involves more fun.
Our users our conscious consumers but aware of the
importance of quality and eco-friendliness, value art,
design and everyday personal articles that would
accompany them for a long time.

7. •clear values: travel as a way of learning, meaningful existence,
spontaneity, joy of life
•understanding of their needs: speed, efficiency, simplification of tasks,
most possible experience for the least possible amount of money
•understanding of their internet savvy-ness and abilities of using a new
software
knowing for who you are designing and developing creates ready
answers along the way

8. easy search panel:
two variables,
departure city and
time
monthly
view
option

9. easy search panel:
two variables,
departure city and
time
monthly
view
option
•result: list of
cheapest flights
•only city and price
for clear listing
•more info on
hover

10. easy search panel:
two variables,
departure city and
time
monthly
view
option
•result: list of
cheapest flights
•only city and price
for clear listing
•more info on
hover
mail alert for
specific destination,
w|o time
specification

11. feedback - ignore or embody?

13. evaluation
main page - easier access to information : social media profiles, about us, source of pictures/advertiser

14. evaluation
•new functions
•the possibility to exclude routes
•exact date search
•goal: fully functional travel planner that makes wandering
around as cheap as it may and planning easy and to flow

15. We created it to make them
travel more

16. identifying a problem & solve
simplification
flow
consistency
focus:
opportunism, simply as the theory of discovering and pursuing
opportunities, good prices
and experiences

17. how usability becomes a marketable value?
•by focusing on this two area, the path of communication becomes
clear and bright
•leading towards the full and coherent user experience, where
every new design element, every blogpost and every reaction to
user feedback fits into one clear frame of mind and attitude

18. source: http://www.stephenthomas.com/about/index.php

19. user experience and interactions are more than simple clicks
every action and connection with your product, communication or
team tests the brand: the coherency of the idea communicated
orsolya@drungli.com