What's new in March 2015 RO
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Selgros changed the start date of its catalogues from Wednesday to Friday. Lidl launched a dedicated website for recipes with instructional videos. Auchan and Profi prepared Easter fairs and raffles to attract customers, while Profi also launched a mobile app. Mega Image partnered with Emag to offer free delivery for orders over 50 Ron to appeal to customers concerned about typical 15 Ron delivery fees.
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What's New in April 2015
In April 2015, several major supermarket chains in Romania engaged in new marketing campaigns and store initiatives:
- Kaufland launched a campaign asking customers to upload photos from around Romania and donate to social causes. It also supported education activities.
- Cora introduced discounts for loyalty members on non-food and cooking products.
- Penny added cross promotions in its leaflets promoting dinner menus.
- Profi integrated an early discount in its leaflets, advertising 12% off prices before a planned VAT reduction in June.
- Other chains such as Mega Image, Selgros, Metro, and Emag announced new loyalty programs, store concepts, and product additions.
What's new in retailers May 2015 RO
Kaufland was named the most trusted food retailer and best value retailer in Romania based on market research. It launched a new loyalty campaign for Delimano products and reduced prices by 12% to match the VAT reduction from 24% to 9% on food. Cora's "Open Your Heart" campaign invites customers to donate to charities Cora supports. Auchan announced early price reductions on over 1,000 private label food items, including 400 Romanian products, starting May 21st. Mega Image continued its "EU SUNT MEGA" campaign in print advertising. Emag held a contest for its 10 millionth order with a BMW Z4 as the prize.
What's new in January 2015 RO
Mega Image launched a new Equilibrium Health & Wellness concept corner in one Bucharest store focused on natural products for a balanced lifestyle. Auchan organized their third coffee and tea fair with added sports-themed in-store events. Emag launched their price reductions on mobile applications one hour earlier than other channels to build more anticipation.
What's new in October?
Penny Market and XXL Mega Discount ran aggressive campaigns in October 2014, introducing new campaigns while still running existing discounts of 20% off. Lidl developed an engaging online platform called wineTunes to showcase their wine selection through music. Cora promoted lotteries in their leaflets for their 11 year anniversary but without details, potentially not enough to drive interest. Many retailers ran new loyalty campaigns partnering with different brands.
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The Disruptive Innovations for Your Holiday Shopping
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What's new in retailers June 2016
Kaufland launches a contest between June 9-21 where participants can win prizes to the UNTOLD music festival by accessing their Facebook page. Cora opens electric vehicle charging stations at two of their stores in Bucharest and Constanta in late June to encourage electric vehicle use. Penny opens a new store in Constanta with a modern design and hundreds of new products. Lidl inspires customers with Italian recipes and products during an Italian week promotion in June. Billa creates a stand-up comedy scene for the International Day of Jokes between June 30 and July 6.
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What's New in April 2015
In April 2015, several major supermarket chains in Romania engaged in new marketing campaigns and store initiatives:
- Kaufland launched a campaign asking customers to upload photos from around Romania and donate to social causes. It also supported education activities.
- Cora introduced discounts for loyalty members on non-food and cooking products.
- Penny added cross promotions in its leaflets promoting dinner menus.
- Profi integrated an early discount in its leaflets, advertising 12% off prices before a planned VAT reduction in June.
- Other chains such as Mega Image, Selgros, Metro, and Emag announced new loyalty programs, store concepts, and product additions.
What's new in retailers May 2015 RO
Kaufland was named the most trusted food retailer and best value retailer in Romania based on market research. It launched a new loyalty campaign for Delimano products and reduced prices by 12% to match the VAT reduction from 24% to 9% on food. Cora's "Open Your Heart" campaign invites customers to donate to charities Cora supports. Auchan announced early price reductions on over 1,000 private label food items, including 400 Romanian products, starting May 21st. Mega Image continued its "EU SUNT MEGA" campaign in print advertising. Emag held a contest for its 10 millionth order with a BMW Z4 as the prize.
What's new in January 2015 RO
Mega Image launched a new Equilibrium Health & Wellness concept corner in one Bucharest store focused on natural products for a balanced lifestyle. Auchan organized their third coffee and tea fair with added sports-themed in-store events. Emag launched their price reductions on mobile applications one hour earlier than other channels to build more anticipation.
What's new in October?
Penny Market and XXL Mega Discount ran aggressive campaigns in October 2014, introducing new campaigns while still running existing discounts of 20% off. Lidl developed an engaging online platform called wineTunes to showcase their wine selection through music. Cora promoted lotteries in their leaflets for their 11 year anniversary but without details, potentially not enough to drive interest. Many retailers ran new loyalty campaigns partnering with different brands.
Bruno Berthezene - Solocal Group UK - Solocal Group UK Event "How To Drive On...
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The Disruptive Innovations for Your Holiday Shopping
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What's new in retailers June 2016
Kaufland launches a contest between June 9-21 where participants can win prizes to the UNTOLD music festival by accessing their Facebook page. Cora opens electric vehicle charging stations at two of their stores in Bucharest and Constanta in late June to encourage electric vehicle use. Penny opens a new store in Constanta with a modern design and hundreds of new products. Lidl inspires customers with Italian recipes and products during an Italian week promotion in June. Billa creates a stand-up comedy scene for the International Day of Jokes between June 30 and July 6.
BeCommerce Figures & Trends 2013 - Zoom on Mobile Commerce
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What's new in retailers December 2015 RO
This document summarizes various promotions and discounts occurring at major retailers in Romania during December 2015 and January 2016, including:
- MasterCard users having a chance to win prizes by shopping at Carrefour between December 17, 2015 and January 17, 2016.
- Retailers like Carrefour, Kaufland, and Hervis lowering prices of non-food items ahead of the VAT decrease on January 1, 2016.
- Promotions at Mega Image, Cora, Penny, Flanco, and Selgros offering customers discounts, vouchers, and chances to win prizes through New Years.
How luxury brands are embracing Digital Transformation - ArabNet Riyadh 2015
Speaker: Christian Nucibella, Founder & CEO, FiloBlu
كلمة: كيف تتعامل العلامات التجارية الفاخرة مع التحول الرقمي
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Addunity pitch deck v1
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Le aziende più avanzate stanno cambiando i loro format in funzione di un modo diverso di interpretare lo spazio fisico integrato al web ed alle tecnologie digitali.
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Media News March - April 2015
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Pitch
Stylenda is an Italian self-provisioning e-commerce platform that allows artisans, small- and medium-sized enterprises (SMEs), designers, stylists and artists to easily create online storefronts to sell 100% Italian-made products globally. Users can choose a theme, add their data and products, and have their store approved and launched through Stylenda. Basic services like PayPal integration, analytics and sharing are free, while additional services like live chat, coupons and advertising campaigns are available for a monthly fee. Stylenda aims to bring the major Italian industries of fashion, food and design online by removing barriers for 1.5 million potential Italian sellers.
Addunity pd
Hans-Peter Lüthi founded Main-Supply in 2011 and Awinway in 2012 to offer supply chain and portal/app development services respectively. He developed a vision called Addunity to combine social media, entertainment and e-commerce into compelling content to generate new revenue streams through membership fees, advertising, and product placement. The business model involves partnerships with shops, ticketing agencies, events, and brands to provide discounts and incentives for Addunity members. Projections estimate over 52 million new members and CHF 266 million in gross turnover by 2021.
Addunity pitch deck v1
Hans-Peter Lüthi founded Main-Supply in 2011 and Awinway in 2012 to offer supply chain and portal/app development services respectively. He developed a vision called Addunity to combine social media, entertainment and e-commerce into compelling content to generate new revenue streams through membership fees, advertising, sponsorships and product placements. The business model involves partnerships with shops, ticketing agencies, events and brands to provide incentives like cashback and discounts for Addunity members. Projections estimate over 52 million new users and $266 million in revenue by 2021.
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Hipercom top 5x5_hungary_2020.january_jegkrem
A Hipercom akciós újság monitoring rendszerével készített elemzés megmutatja, hogy a kiválasztott kategóriákban hogyan alakultak az akciók az adott hónapban, és melyik volt a TOP5 legtöbbet promóciózott márka.
Hipercom top 5x5_hungary_2020.january_hutott_desszert
A Hipercom akciós újság monitoring rendszerével készített elemzés megmutatja, hogy a kiválasztott kategóriákban hogyan alakultak az akciók az adott hónapban, és melyik volt a TOP5 legtöbbet promóciózott márka.
Hipercom basket price_report_hungary_2020.january
A Hipercom akciós újság monitoring rendszerével készített elemzés megmutatja, hogy a TOP termékcsoportokban mely kereskedők ajánlata volt a legolcsóbb az elmúlt hónapban. A TOP 10 termékcsoport összértéke adja a legjobb kosárajánlatot, mely alapján el tudjuk dönteni, hol érte meg elvégezni a nagy bevásárlást.
Hipercom top 5x5_hungary_2019.december_szensavas_udito
A Hipercom akciós újság monitoring rendszerével készített elemzés megmutatja, hogy a kiválasztott kategóriákban hogyan alakultak az akciók az adott hónapban, és melyik volt a TOP5 legtöbbet promóciózott márka szénsavas üdítő kategóriában.
Hipercom top 5x5_hungary_2019.december_vilagos_sor
A Hipercom akciós újság monitoring rendszerével készített elemzés megmutatja, hogy a kiválasztott kategóriákban hogyan alakultak az akciók az adott hónapban, és melyik volt a TOP5 legtöbbet promóciózott márka világos sör kategóriában.
Hipercom top 5x5_hungary_2019.december_tusfurdo
A Hipercom akciós újság monitoring rendszerével készített elemzés megmutatja, hogy a kiválasztott kategóriákban hogyan alakultak az akciók az adott hónapban, és melyik volt a TOP5 legtöbbet promóciózott márka tusfürdő kategóriában.
Hipercom top 5x5_hungary_2019.december_tablas_csoki
A Hipercom akciós újság monitoring rendszerével készített elemzés megmutatja, hogy a kiválasztott kategóriákban hogyan alakultak az akciók az adott hónapban, és melyik volt a TOP5 legtöbbet promóciózott márka táblás csokoládé kategóriában.
Hipercom top 5x5_hungary_2019.december_ragcsalnivalo
A Hipercom akciós újság monitoring rendszerével készített elemzés megmutatja, hogy a kiválasztott kategóriákban hogyan alakultak az akciók az adott hónapban, és melyik volt a TOP5 legtöbbet promóciózott márka rágcsálnivaló kategóriában.
Hipercom top 5x5_hungary_2019.december_praline
A Hipercom akciós újság monitoring rendszerével készített elemzés megmutatja, hogy a kiválasztott kategóriákban hogyan alakultak az akciók az adott hónapban, és melyik volt a TOP5 legtöbbet promóciózott márka praliné kategóriában.
Hipercom top 5x5_hungary_2019.december_mososzer
A Hipercom akciós újság monitoring rendszerével készített elemzés megmutatja, hogy a kiválasztott kategóriákban hogyan alakultak az akciók az adott hónapban, és melyik volt a TOP5 legtöbbet promóciózott márka mosószer kategóriában.
Hipercom top 5x5_hungary_2019.december_joghurt
A Hipercom akciós újság monitoring rendszerével készített elemzés megmutatja, hogy a kiválasztott kategóriákban hogyan alakultak az akciók az adott hónapban, és melyik volt a TOP5 legtöbbet promóciózott márka joghurt kategóriában.
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What's new in March 2015 RO
- 1. March 2015
- 2. March 2015 In March Selgros has changed the starting day of its catalogues from Wednesday to Friday
- 3. March 2015 Lidl lauched a dedicated website for recipes, with videos of how to prepare some classic dishes easily, inexpensive and with a personal touch. Bucatarialidl.ro also marks the starting of a collaboration with another chef.
- 4. March 2015 Auchan has prepared lots of fairs and an Easter raffle with prizes, as announced in its newsletter.
- 5. March 2015 Also betting on a raffle to attract customers is Profi. Will its prizes in small value vouchers be appealing to its consumers? Profi also took a step into the digital world, by launching its mobile application.
- 6. March 2015 Mega Image pushed their online sales withing Emag with free transport for orders over 50 Ron. For those who wanted to make a small value order, but had a high price perception of the usual delivery fee of 15 Ron, this action is worth mentioning. Whether of not it had the expected results, we will see in the future development of promotions.
- 7. March 2015 Thank you for your attention Florentina Vasile Leaflet Monitor Director Romania florentina.vasile@hiper-com.com +40 (0) 743 216 282 Ana Grigore Account Manager ana.grigore@hiper-com.com +40 (0) 741 098 023 We remain at your disposal for further information or a live demo Follow us on social networks for more Markets Intelligence