An introduction to the North East Hotels Association. Find them at www.nehotels.co.uk or their joint venture partners at www.partnershipglu.co.uk

1. Welcome to a new type of Sustainable Network

2. The well is empty The tap has run dry

3. For too long we have been addicted

4. Addicted to public sector funding

5. And now we are told to kick the habit without the methadone

6. Its cold turkey time

7. In tomorrow’s tourism It’s not the big that eat the small Its the fast that eat the slow

8. 15 years ago McKinsey and Co accused tourism agencies of being ‘unfocused’

9. Identifying the Key Priorities for Government and its Tourism Agencies to Improve Britain’s Performance in the World Tourism Industry

10. McKinsey put Britain’s poor tourism performance down to market failure in 10 key areas

11. 1 An inability to respond to last minute demand

12. 2 Difficulties in bookability and signalling price transparency

13. 3 Mismatch in supply and demand

14. 4 Ineffective quality grading schemes

15. 5 Poor value for money in hotels

16. 6 An oversupply of bed stock

17. 7 Inadequate research evidence

18. 8 Market Fragmentation

19. 9 The industry has a high unit cost base and low unit profitability

20. 10 Tourism agencies are unfocused

21. We believe most of these market failures have been eliminated However…..

23. Suppose public sector funding over the past forty years has actually held us back? Suppose the industry has moved on, but we haven’t?

24. The Coalition Government has told us what it thinks

26. > Reduce the tourism sector’s dependence on taxpayer funding

27. > Streamline quangos

28. > The private sector should take charge of their own priorities, management, investment and funding mechanisms

29. > Need for strong, new and independent tourism bodies

30. > Governance of tourism bodies will rest with the local private sector

31. > Resulting in tourism bodies that are..

32. He says work more closely with the private sector

33. That means understanding and sharing the culture, thinking and language of the private sector

34. “ It is not from the benevolence of the butcher, the brewer or the baker that we expect our dinner, but from their regard to their own self-interest” History tells us

35. Business is simple. Find a gap. Work it. Most ideas fall short. Some work. Do more of what works. If it works big, others quickly copy. Then do something else.

36. The trick is to be always finding the gap

37. The private sector sees its role as selling stuff

38. Business believes DMOs should stimulate destination awareness Leaving them to close the booking

39. It sees the public sector role as managing the destination its infrastructure and public realm

40. The public sector excels in partnership working The private sector finds it easier and simpler to work alone For the private sector, collaboration is hard. Making it work is challenging.

41. A partnership is only worthwhile if it adds to the total of what two or more businesses can achieve Opportunities are elusive but always there to be grasped

42. This is where it began for us over 2 years ago We predicted……

43. The writing was on the wall

45. Marketing would stall

46. Room occupancy would flat line

47. Competition would increase

48. Each slice of the cake would get smaller

49. All at a time when the gap between the public and private sectors have never been wider

50. The Hotel Association moved from an informal coalition to a Joint Venture

51. We started off with a small idea And it just grew

53. For years our hotels had built moats between themselves and their competitors.

54. Now they build bridges Barriers between businesses which used to be solid and absolute are now permeable.

55. Today the most successful tourism businesses build bridges

56. Financially Sustainable Independent Voice No offices and no payroll Marketing focused It began with Visioning

57. DMOs Hotel Association We did not want to be a tourist board Attention Interest Desire Action Awareness of the Destination Closure

58. Give / Get? 80% Social Networks Scalable Digital Platform Informal Coalition Premises, People and Suppliers

59. Beamish Hall, Bowburn Hall, Copthorne Hotel, Close House, County by Thistle Hotel, Durham University, Grey Street Hotel, Hardwick Hall, Holiday Inn, Hotel du Vin, Jurys Inns, Linden Hall Hotel, Malmaison, Marriott Gosforth Park Hotel, Marriott MetroCentre, Marriott Sunderland, Marriott Durham, Matfen Hall Hotel, Newcastle/Gateshead Hilton, Newgate Hotel, Novotel, Premier Inn, Radisson Blu, Ramside Hall Hotel, Rockliffe Hall Hotel, Seaham Hall Hotel, Staybridge Suites, Thistle Middlesbrough, Village Hotel

61. The Supply Chain makes no financial contribution in winning visitors to a hotel or destination We asked. Why not? We have over 1000 potential member suppliers

62. Bakery, bread, desserts, confectionary , Beverages, wines, beers, spirits, minerals, water , Cash and carry products , Cutlery, crockery, glassware, china, Fish, shellfish , Fruit and vegetables , Glasses, wine buckets, coasters, ashtrays, Groceries, tea, coffee, dairy, Kitchen, ovens, stoves, ranges, fryers, hot plates, refrigeration, dishwashers, knives, pans, chopping boards , Meat, butchery, game, bacon and ham curers, poultry, organic, Audio visual, multimedia, conference staging, microphones, lighting , Exhibition displays , Meeting flipcharts, projectors, pencils, pads, lecterns, presentation boards, projection screens, Electricity, supply, appliances, energy saving , Environmental impacts , Gas, supply, appliances, energy saving , Heat, light, power, electricity, gas, oil, LPG, solar , Water, water saving , Bathrooms, baths, showers, bidets, cabinets, curtains, controls, fitting, Bed, mattresses, headboards, cots , Décor, carpets, curtains, bedspreads, duvets, pillows, pictures, mirrors, tea/coffee making, trouser press, hairdryers, irons, ironing boards, safe deposit, coat hangers, racks, lockers , Design , Disability signage, bedroom access, wheel chairs , Display cases, information racks, Doors, door locks, numbers, signs, Floral displays, plants , Furniture, dining, bedroom, lounge, outdoor, reception , Ice machine, bucket , In-room entertainment, TVs, multimedia , Keys/key tags , Lamps, lights, shades, light bulbs , Seating, lounge, bedroom, banqueting, office, bar, garden , Tables, banquet, buffet, coffee, cocktail, lamp, TV , Carpet sweepers, Carts, linen, luggage, maids, trolleys, Cleaning materials, detergent, dish wash, carpet cleaning, deodorants, dusters, drain cleaning, mending kits, stationery, mops, deodorants, polish, do not disturb, soaps, toiletries , First aid supplies , Laundry equipment , Linen hire, table linen, bed linen, towels, bathrobes, Rubbish disposal, bins, collection , Toilet rolls, tissues, paper towels , Uniforms, workwear, badges, Exercise equipment , Golf buggies, greens maintenance , Leisure, pool, sauna, steam, changing rooms, lockers , Spa, beauty, hairdressing, manicure, massage, Accounting, auditing , Advertising agencies, press and public relations, graphic design , After dinner speakers , Architects , Banks, credit cards , Energy consultants , Health and safety , Insurance , Interior design , Outside contractors, computing, cleaning, steam cleaning, gardens, health and safety, marquee hire, graffiti removal, debt recovery, window cleaning , Party planners , Publicity, promotional materials, business cards, calendars, Rating valuers , Recruitment agencies , Solicitors, licensing, employment , Stocktakers , Taxis, limo service, airport transfers, executive coach, car hire , Training , Web design, hosting, SEO, internet , Wedding organisers, cakes, photographers, florists, printers, bands, entertainment, disco, dress hire, Cash registers, tills, Computer, software, hardware, printers, paper, inks, maintenance , Energy management systems , Files, filing equipment , Property Management Systems , Stationery, print, brochures, guides, menus, payslips, purchase orders, invoices, forms, bills, ledgers, files, folders, envelopes, letters, compliment slips.

64. We believe if you understand the technology … … it’s already obsolete After two years our business has moved towards social networks

65. Social Networks have turned marketing upside down

66. We are now rebuilding our platforms to encourage conversations

67. Our Suppliers are part of that conversation… The busier we are the busier they are

68. Social Networks will enable suppliers to talk directly to…… …… Chefs, Housekeepers, Maintenance Engineers etc.

69. When there is a critical mass of suppliers we will invite a range of other partners to join Hotels Visitor Attractions Places to Eat Out Events Organisers Places to Shop Transport Operators Suppliers

70. The Partnership Model Hotels Attractions Restaurants Events Retailing Transport Suppliers Restaurants

71. Members Management Group Sales Group HR Group Chefs Group Housekeeping Group A Network.. … of Networks A Network of Networks Management Group Sales Group HR Group Chefs Group

72. We are independent We are networked We are practical and resourceful We are business driven We cover the North East We have no offices We have no employees – we use our own! We are a not-for-profit partnership We are financially sustainable We welcome new thinking Our Guiding Principles

73. Our Invitation to You This is an invitation to help shape the future direction of the sector This is an invitation to grow your business in difficult times This invitation is strictly limited

74. We invite you to join our new type of thinking… Join us at: www.nehotels.co.uk