Ultimate Listing Presentation
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- 2. As a HomeMarketing Specialist, I help you save time and make more money when selling your home by: 1. Helping identify the highest asking price 2. Finding you a qualified buyer in less time 3. Negotiating the highest sales price I also coordinate everything to eliminate hassles and help you avoid costly mistakes.
- 3. You May NotKnow:You May Not Know: I’m Not Just A Real Estate AgentI’m Not Just A Real Estate Agent As your Home Marketing Specialist, I am uniquely qualified to get you the highest possible price for your home. How? My unique services are designed to net you a higher sales price, sell in fewer days, and with less hassle than selling on your own or with an “average” agent.
- 4. Introducing…Introducing… My TOP DOLLARListing Program A Home Selling System That Puts More Money In YOUR POCKET Here’s how we sell your home for every dollar it’s worth…
- 5. My Top DollarListing Program Step #1: My Maximum Value Home Audit™ Identify the highest possible asking price by reviewing every item that may affect the price buyers offer Step #2: My 28-Step Home Marketing Plan™ No one has a more comprehensive plan to reach as many buyers as possible, to sell in less time and for more money Step #3: My Negotiation Skills Use my knowledge and experience to get you the highest sales price and fastest escrow With each step, I have a unique advantage that helps you save time and make more money.
- 6. Step #1:Step #1: BEFOREPutting Your Home On The Market My Maximum Value Home Audit™ 3 Reasons This Is Better Than A “CMA” 1.You Know Exactly What To Do To Get The Highest Price (home sales prices alone don’t help you understand what your home is worth, and they don’t identify little things you can do to get more money for your home) 1.You Can Spend Less Time Fixing-Up Your Home (I will identify the areas of your home that need work, and which ones will net you a higher price so you only work on things that matter) 2.You Have Confidence When Buyers Make An Offer (you will easily know if a buyer presents a fair offer based on the condition of your home, and be able to firmly counter-offer for the most money possible) “How Much Is My Home Worth?”
- 7. EXAMPLEEXAMPLE Seller A You with a Maximum Value Home Audit™ Seller B A seller with only a CMA from an agent (their data only looks at home sales prices and not exactly what you can do to get a higher sales price) If Some Homes Sell For More In Your Neighborhood… Wouldn’t You Want To Know WHY?
- 8. It’s EASY!It’s EASY! 1.We walk through every part of your home 2. Each area is a given a ranking 3. You get a copy to review (within a few minutes) You Have A Checklist of Items About Your Home So You Have The “Big Picture” exactly what needs to happen to get the money you want from your home, and what asking price will help you sell fast and for the most possible. REMINDER: Homes priced right from the start, sell for more. “How Much Is My Home Worth?”
- 9. Step #2:Step #2: DURINGThe Sale Of Your Home I Deploy My 28-Step Home Marketing Plan™ Not Just Using The MLS (Multiple Listing Service) I have a comprehensive plan to maximize exposure and build desire for your home so it sells fast & for Top Dollar My marketing plan will help you reach as many buyers as possible. Plus, I often have a waiting list of buyers looking to buy the right property. “How Are You Better Than Average Agents?”
- 10. What Usually Happens…WhatUsually Happens… Average Realtor Puts Your Home On The MLS, Crosses Their Fingers, And Hopes It Sells My SolutionMy Solution I DoI Do EVERYTHINGEVERYTHING For YouFor You YOU Get My Marketing Skills To Find Your More Buyers And Get More Offers
- 11. How It Works…HowIt Works… 1.I prepare a customized marketing plan for your home that includes contacting buyers I already know and agents already working with buyers 2.I write a professional listing ad for buyers to pick up from the FOR SALE sign in your front yard (these are very qualified buyers), plus include your listing in my monthly print & email newsletter to my clients and friends 1.I distribute your listing ad to every major website for buyers to find online (Google, Trulia, Zillow, Craigslist, Facebook, YouTube, and more…) NO AGENT in the area offers all this!
- 12. Let’s Compare…Let’s Compare… WhyMy 28-Step Home Marketing Plan™ Is Better And Why It Means More Money and a Faster Sale For You THE BASICS (what you get with most agents) •Submit home to MLS •FOR SALE sign •Open houses •Flyer •Give you Lockbox •Coordinate escrow EXTRAS (what I do to sell your home) CONTACT PEOPLE WHO KNOW BUYERS • Email agents in surrounding area (may have buyer waiting) • Call agents who sold home in area (may know another buyer) • Email & call past clients & friends who may know buyer at their work ONLINE & OFFLINE ADVERTISING • Single property website (Trulia, Zillow, all major real estate websites), Featured Listing on my website (Google), Video Tour (YouTube), Online Ads (Craigslist, Facebook) • Professional flyer featuring “lifestyle benefits” of your home, Create a listing book for buyers to reference when visiting FOLLOW-UP WITH BUYERS AND AGENTS • Tracking who visits your home (agents and buyers), gathering feedback via calls & emails to better show your home, and educating potential buyers on financing options to afford your home COMMUNICATION WITH YOU • Updates on area home sales prices and activity with showings
- 13. Step #3:Step #3: AFTERA Buyer Calls About Your Home, To Net You The Highest Price… My Negotiation Skills Come In… I use my knowledge and experience to get you a higher price and faster escrow I Will… 1.Take buyer calls about seeing the property 2.Advise you on acceptance or counter for each offer 3.Present acceptance or counter-offer to buyer’s agent for you 4.Negotiate with the buyer and their agent to set a closing date that works for you “How do I sell your home for Top Dollar?”
- 14. When Talking WithAgentsWhen Talking With Agents REMEMBER THIS…REMEMBER THIS… MY ADVANTAGE IN NUMBERS: - Last year, the average agent sold: # homes - Last year, I sold: # homes
- 15. Feedback FromFeedback From SellersSellers Here’swhat other home sellers said about my services: (Testimonials) Other home sellers have experienced the benefit of my TOP DOLLAR Listing Program to sell their home fast and for the most money possible – and now it’s YOUR TURN.
- 16. SummarySummary What You GetWith My Program What It Does For YOU… •You know EXACTLY what your home is worth and WHY You can better prepare your home to sell for more $ •You immediately get MASSIVE exposure to buyers Reaching more buyers means you sell faster, and if multiple offers, you could net more $ •You get my experience and negotiation skills You get the highest possible price buyers will pay and the shortest escrow period
- 17. Communication Guarantee Iwill give you my private phone number to call with questions I will call or email you with updates at least every other week Free Email Blast (you get right away) I will email every agent in the surrounding area your property information so your home could sell before going on the MLS After Sale Services Moving Assistance Change of Address Postcards Free Money-Saving Newsletter! Bonuses For My ClientsBonuses For My Clients
- 18. What’s Next…What’s Next… MyTop Dollar Listing Program A Home Selling System To NET YOU MORE My services to sell your home You only pay a commission if I sell your home even though I have expenses to market your home. A Fair Exchange All I ask for helping you, is your Loyalty (that give me enough time to sell your home). Does that sound fair to you? Agreement My risk-free guarantee to provide excellent service to help you find a qualified buyer who can close quickly.