This document summarizes the services of a real estate agent for selling a home. The agent claims to help homeowners 1) identify the highest asking price, 2) find a qualified buyer faster, and 3) negotiate the highest sales price. The agent promotes their "Top Dollar Listing Program" which includes a home audit to determine the best asking price, a 28-step marketing plan to reach many buyers, and negotiation skills to get the best offer. They argue this will net homeowners more money and a faster sale than using a typical real estate agent.

1. Realtor®
City, State

2. As a Home Marketing Specialist, I help you save
time and make more money when selling your
home by:
1. Helping identify the highest asking price
2. Finding you a qualified buyer in less time
3. Negotiating the highest sales price
I also coordinate everything to eliminate hassles
and help you avoid costly mistakes.

3. You May Not Know:You May Not Know:
I’m Not Just A Real Estate AgentI’m Not Just A Real Estate Agent
As your Home Marketing Specialist,
I am uniquely qualified to get you the
highest possible price for your home.
How?
My unique services are designed to net you a
higher sales price, sell in fewer days, and with
less hassle than selling on your own or
with an “average” agent.

4. Introducing…Introducing…
My TOP DOLLAR Listing Program
A Home Selling System That Puts More Money In
YOUR POCKET
Here’s how we sell your home for
every dollar it’s worth…

5. My Top Dollar Listing Program
Step #1: My Maximum Value Home Audit™
Identify the highest possible asking price by reviewing
every item that may affect the price buyers offer
Step #2: My 28-Step Home Marketing Plan™
No one has a more comprehensive plan to reach as many
buyers as possible, to sell in less time and for more money
Step #3: My Negotiation Skills
Use my knowledge and experience to get you
the highest sales price and fastest escrow
With each step, I have a unique advantage that
helps you save time and make more money.

6. Step #1:Step #1:
BEFORE Putting Your Home On The Market
My Maximum Value Home Audit™
3 Reasons This Is Better Than A “CMA”
1.You Know Exactly What To Do To Get The Highest Price
(home sales prices alone don’t help you understand what your home is worth,
and they don’t identify little things you can do to get more money for your home)
1.You Can Spend Less Time Fixing-Up Your Home
(I will identify the areas of your home that need work, and which ones
will net you a higher price so you only work on things that matter)
2.You Have Confidence When Buyers Make An Offer
(you will easily know if a buyer presents a fair offer based on the condition of your home,
and be able to firmly counter-offer for the most money possible)
“How
Much Is
My Home
Worth?”

7. EXAMPLEEXAMPLE
Seller A  You with a Maximum Value Home Audit™
Seller B  A seller with only a CMA from an agent
(their data only looks at home sales prices and not
exactly what you can do to get a higher sales price)
If Some Homes Sell For More In Your Neighborhood…
Wouldn’t You Want To Know WHY?

8. It’s EASY!It’s EASY!
1. We walk through every part of your home
2. Each area is a given a ranking
3. You get a copy to review
(within a few minutes)
You Have A Checklist of Items About Your Home So You Have
The “Big Picture”  exactly what needs to happen to get the
money you want from your home, and what asking price will
help you sell fast and for the most possible.
REMINDER: Homes priced right from the start, sell for more.
“How
Much Is
My Home
Worth?”

9. Step #2:Step #2:
DURING The Sale Of Your Home
I Deploy My 28-Step Home Marketing Plan™
Not Just Using The MLS (Multiple Listing Service)
I have a comprehensive plan to maximize exposure and
build desire for your home so it sells fast & for Top Dollar
My marketing plan will help you
reach as many buyers as possible.
Plus, I often have a waiting list of buyers
looking to buy the right property.
“How Are You
Better Than
Average
Agents?”

10. What Usually Happens…What Usually Happens…
Average Realtor Puts Your Home On The MLS,
Crosses Their Fingers, And Hopes It Sells
My SolutionMy Solution 
I DoI Do EVERYTHINGEVERYTHING For YouFor You
YOU Get My Marketing Skills
To Find Your More Buyers
And Get More Offers

11. How It Works…How It Works…
1.I prepare a customized marketing plan for your home
that includes contacting buyers I already know
and agents already working with buyers
2.I write a professional listing ad for buyers to pick up
from the FOR SALE sign in your front yard (these are very
qualified buyers), plus include your listing in my monthly print
& email newsletter to my clients and friends
1.I distribute your listing ad to every major website for buyers
to find online (Google, Trulia, Zillow, Craigslist, Facebook, YouTube, and more…)
NO AGENT in the area offers all this!

12. Let’s Compare…Let’s Compare…
Why My 28-Step Home Marketing Plan™ Is Better And
Why It Means More Money and a Faster Sale For You
THE BASICS
(what you get with most agents)
•Submit home to MLS
•FOR SALE sign
•Open houses
•Flyer
•Give you Lockbox
•Coordinate escrow
EXTRAS
(what I do to sell your home)
 CONTACT PEOPLE WHO KNOW BUYERS
• Email agents in surrounding area (may have buyer waiting)
• Call agents who sold home in area (may know another buyer)
• Email & call past clients & friends who may know buyer at their work
 ONLINE & OFFLINE ADVERTISING
• Single property website (Trulia, Zillow, all major real estate websites),
Featured Listing on my website (Google), Video Tour (YouTube),
Online Ads (Craigslist, Facebook)
• Professional flyer featuring “lifestyle benefits” of your home,
Create a listing book for buyers to reference when visiting
 FOLLOW-UP WITH BUYERS AND AGENTS
• Tracking who visits your home (agents and buyers), gathering
feedback via calls & emails to better show your home, and educating
potential buyers on financing options to afford your home
 COMMUNICATION WITH YOU
• Updates on area home sales prices and activity with showings

13. Step #3:Step #3:
AFTER A Buyer Calls About Your Home,
To Net You The Highest Price…
My Negotiation Skills Come In…
I use my knowledge and experience
to get you a higher price and faster escrow
I Will…
1.Take buyer calls about seeing the property
2.Advise you on acceptance or counter for each offer
3.Present acceptance or counter-offer to buyer’s agent for you
4.Negotiate with the buyer and their agent to set a closing date
that works for you
“How do I
sell your
home for
Top Dollar?”

14. When Talking With AgentsWhen Talking With Agents
REMEMBER THIS…REMEMBER THIS…
MY ADVANTAGE IN NUMBERS:
- Last year, the average agent sold:
# homes
- Last year, I sold:
# homes

15. Feedback FromFeedback From
SellersSellers
Here’s what other home sellers said about my services:
(Testimonials)
Other home sellers have experienced the benefit of my
TOP DOLLAR Listing Program to sell their home fast and
for the most money possible – and now it’s YOUR TURN.

16. SummarySummary
What You Get With My Program  What It Does For YOU…
•You know EXACTLY what your home is worth and WHY
 You can better prepare your home to sell for more $
•You immediately get MASSIVE exposure to buyers
 Reaching more buyers means you sell faster, and
if multiple offers, you could net more $
•You get my experience and negotiation skills
 You get the highest possible price buyers will pay
and the shortest escrow period

17. Communication Guarantee
 I will give you my private phone number to call with questions
 I will call or email you with updates at least every other week
Free Email Blast (you get right away)
 I will email every agent in the surrounding area your property
information so your home could sell before going on the MLS
After Sale Services
 Moving Assistance
 Change of Address Postcards
 Free Money-Saving Newsletter!
Bonuses For My ClientsBonuses For My Clients

18. What’s Next…What’s Next…
My Top Dollar Listing Program
A Home Selling System To NET YOU MORE
My services to sell your home
You only pay a commission if I sell your home
even though I have expenses to market your home.
A Fair Exchange
All I ask for helping you, is your Loyalty
(that give me enough time to sell your home).
Does that sound fair to you?
Agreement
My risk-free guarantee to provide excellent service to
help you find a qualified buyer who can close quickly.