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Music Video Draft 2
Evaluation
Introductory Scenes
This is the next draft we completed, the
introductory scenes haven't changed
since we first edited them, however a
change was made to the first lip syncing
scenes, instead of having them in full
colour, we decided to apply a black and
white filter to conform more to similar
products of the R&B genre. It also helps
with portraying the slightly depressing
nature of the lyrics and narrative, which
is a girl cheating on the protagonist.
Money Scene
The next scene we then added was a scene of money falling,
this represents the wealth and money aspect portrayed in a
lot of R&B and Hip Hop videos, it makes the audience
question how the money was made, whether it was from the
artists music or his suspected involvement in criminal
activities. This is due to the juxtaposition often made
between money and crime in these genres, this effect
generates a talking point and more hype around the artist
and his music that could potentially lead to more views. We
then applied and 3D / glitch effect to conform to similar
products.
Tunnel Scenes
Following the money scene the video is then taken back
to the tunnel, this time at a wider angle and filming
down the tunnel rather than against the wall. We chose
this angle because it improved visibility for the smoke
bombs to be set off, these props are very conventional of
both the Hip Hop and R&B genre. The scene shows the
artist dancing amongst the smoke with some
“associates” in the background, they are dressed so that
their faces cant be recognized. This helps convey the
sense of crime embedded within the video, juxtaposed
with the mise en scene which is also of an urban
criminal nature. The editing of the hue and saturation is
altered multiple times throughout as this is a technique
we have found in several similar products to help
portray the use of drugs and its effects.
Car Scenes
For the narrative, we introduce a female
character, which plays the role of the girl
cheating on the protagonist. The close up two
shot shows the characters having a dispute in
a sports car, the lyrics illustrate the argument
that takes place and that’s why the artist is lip
syncing whilst arguing. The female character
shows disagreement by her facial expression
and rolling her eyes. The use of female
characters in R&B videos is very
conventional as the genre is seen to be based
mainly around sex and sexual relationships.

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Music video draft 2 evaluation

  • 1. Music Video Draft 2 Evaluation
  • 2. Introductory Scenes This is the next draft we completed, the introductory scenes haven't changed since we first edited them, however a change was made to the first lip syncing scenes, instead of having them in full colour, we decided to apply a black and white filter to conform more to similar products of the R&B genre. It also helps with portraying the slightly depressing nature of the lyrics and narrative, which is a girl cheating on the protagonist.
  • 3. Money Scene The next scene we then added was a scene of money falling, this represents the wealth and money aspect portrayed in a lot of R&B and Hip Hop videos, it makes the audience question how the money was made, whether it was from the artists music or his suspected involvement in criminal activities. This is due to the juxtaposition often made between money and crime in these genres, this effect generates a talking point and more hype around the artist and his music that could potentially lead to more views. We then applied and 3D / glitch effect to conform to similar products.
  • 4. Tunnel Scenes Following the money scene the video is then taken back to the tunnel, this time at a wider angle and filming down the tunnel rather than against the wall. We chose this angle because it improved visibility for the smoke bombs to be set off, these props are very conventional of both the Hip Hop and R&B genre. The scene shows the artist dancing amongst the smoke with some “associates” in the background, they are dressed so that their faces cant be recognized. This helps convey the sense of crime embedded within the video, juxtaposed with the mise en scene which is also of an urban criminal nature. The editing of the hue and saturation is altered multiple times throughout as this is a technique we have found in several similar products to help portray the use of drugs and its effects.
  • 5. Car Scenes For the narrative, we introduce a female character, which plays the role of the girl cheating on the protagonist. The close up two shot shows the characters having a dispute in a sports car, the lyrics illustrate the argument that takes place and that’s why the artist is lip syncing whilst arguing. The female character shows disagreement by her facial expression and rolling her eyes. The use of female characters in R&B videos is very conventional as the genre is seen to be based mainly around sex and sexual relationships.