Who has time to sort through all the great sources of business information and read articles that are relevant to marketers?

1. WHAT WE NEED FROM
Richard Meyer

2. Time is the new currency

3. We never seem to have enough time
• To do all our work
• To keep up to date with all the
news in our industry
• To listen to what consumers are
telling us
• To stay updated on new trends
so we can leverage them before
competitors do

4. And who has time at work to surf the
Internet for business intelligence?
 With downsizing many
employees are doing the work
of 2 or more people.
 There is a lot of great
information out there but it
can be hard to find even with
search engines.
 Bookmarked sites are fine but
what about all the other
information we’re missing?

5. Media fragmentation=too many
sources of information

6. Even social media is fragmented

7. So how can we stay up to date on
relevant information we need

8. Well there are RSS feeds
Problem:
 Still requires a click
through to get needed
information.
 Can quickly overwhelm
you if you subscribe to a
lot of RSS feeds.
 Not all sites allow RSS
subscriptions today.

9. Then of course there is
Problem:
 Who do you follow ?
 How do you find people who
provide good business
intelligence without getting
overwhelmed with Tweets?
 How do you convince your CIO
that Twitter is a good tool for
business intelligence.

10. What we need is a new tool
 To get information to us
as quickly as possible.
 To summarize key points
of articles in the trade
and public press.
 That brings ME the
information I want
WHEN I WANT it.

11. A tool like Twitter Summary
summary
Summary of article key points and
data via a Twitter feed so that
executives can get the information
without having to read whole
article.

12. Media would have an option to
read the Twitter summary
 By offering a Twitter summary
we could read a lot more
articles in a lot less time and
be given the option to
subscribe to similar articles via
Twitter summary
Twitter summary

13. Imagine
 Being able to read a lot of
articles in a matter of minutes
instead of hours.
 Subscribing to Twitter summary
articles that are of interest to
YOU from your favorite
information sources.
 Being able to archive the
information and tag it so that
you can access it later.

14. This is where the web is headed

15. Web 3.0
 Is all about getting relevant information to people
as they need it so that it does not require a lot of
time to sort through lots of Websites.

16. To get there all media needs to
evolve

17. Because…
It’s about US not
you

18. And we can make or break you
Consumers have the power to make your site relevant or to let it
pass to obscurity

19. Who are you
 Richard A Meyer http://www.richardameyer.com
 Rich’s BLOG on Marketing http://www.richsblog
 Rich’s BLOG on DTC marketing
http://www.worldofdtcmarketing.com