Sirous Kavehercy Cee Telecom Romania 2009 Saturated Telecom Markets

1,589 views

Published on

This presentation was given at the 2009 CEE Telecom in Romania and discusses whether the potential for expansion in the telecoms market has come to an end or is there still room for future growth. Following an analysis of the current market trends a six step strategy is presented for operators to realise growth in these markets.

Published in: Technology
  • Be the first to comment

Sirous Kavehercy Cee Telecom Romania 2009 Saturated Telecom Markets

  1. 1. New Opportunities In The Overly Saturated Telecoms Markets Sirous Kavehercy, Market Development Director
  2. 3.  “ If all you have is a hammer, then everything looks like a nail.” Abraham Maslow,1965
  3. 4. Mobile Messaging, the Story So Far © 2008 Acision BV. All rights reserved : 60 1 Text messaging is a character life line … and with a margin ratio of it’s the #1 data service
  4. 5. Yet Commoditisation Is Kicking In… © 2008 Acision BV. All rights reserved 2007 2008 2009 MMS 2010 2011 Source : Ovum 2007 SMS SMS Global data revenue 50 bln 100 bln 25 bln 75 bln Global messaging volume 1,0 trln 2,0 trln 0,5 trln 1,5 trln SMS MMS Global ARPU $ 2 $ 4 $ 1 $ 3
  5. 6. Frantically In Search For A Revenue Substitute <ul><li>Mobile Broadband </li></ul><ul><li>Mobile TV </li></ul><ul><li>Internet brands move to mobile </li></ul><ul><li>Emergence of mobile IM </li></ul><ul><li>The handset as a value proposition </li></ul><ul><ul><li>Symbian, Blackberry, iPhone, Android </li></ul></ul><ul><li>Converged messaging initiatives </li></ul>
  6. 7. What Now?
  7. 8. Consumers Are Transforming Telecom and Media Sectors
  8. 9. What Are The Drivers? <ul><li>Source: Tomi Ahonen Consulting </li></ul>Participation Discovery Creation Sharing Virtuality
  9. 10. ... We Must Exploit Our Backyard <ul><li>Personalise The Messaging Experience </li></ul><ul><li>Enable Advanced Call Completion </li></ul><ul><li>Extend Mobile Messaging To Fixed </li></ul><ul><li>Use Messaging To Mobilise The Web And Enterprises </li></ul><ul><li>Get Ready For Mobile Broadband </li></ul><ul><li>Set Up A Mobile Marketing Business </li></ul>
  10. 11. 1. Personalise The Messaging Experience Business <ul><li>Message vault </li></ul><ul><li>Out of office replies </li></ul><ul><li>Authentication </li></ul>Youth <ul><li>Ad sponsoring </li></ul><ul><li>‘ Nightclub assistant’ </li></ul><ul><li>“ Pimp my text” </li></ul>Parents <ul><li>Defer school hours </li></ul><ul><li>Black listing </li></ul><ul><li>Location alerts </li></ul>
  11. 12. 2. Enable Advanced Call Completion Source: Acision Survey 2008 <ul><li>Voicemail to be updated to the 21st century </li></ul><ul><li>Make call completion part of messaging </li></ul><ul><li>Enable marketing to optimize to local service requirements </li></ul><ul><li>Segmentation </li></ul>
  12. 13. 3. Extend Mobile Messaging to Fixed <ul><li>Use the reach (and investments) of current messaging </li></ul><ul><li>Make messaging accessible via exchange, widgets, etc </li></ul><ul><li>Cut cost by consolidating the messaging architecture </li></ul>Messaging Middleware Devices Text messaging Multimedia messaging Mobile IM (IMPS) Mobile devices Desktops IP TV messaging architecture
  13. 14. 4a. Use Messaging to Mobilise The Web charging reliability location reach identity
  14. 15. 4b. Mobilise Enterprise Applications WIFI 3G Companies are rarely able to setup a digital dialogue with relations 2G Cellular
  15. 16. 5. Get Ready For Mobile Broadband Source: Informa; Future Mobile Operator Business Models April 2008 Amounts in $ mio 2008 2012 Mobile Broadband 14 % of revenue mix
  16. 17. 5. Get Ready For Mobile Broadband Intelligence Management Real Time Data Charging Policy Management Policy Enforcement Access Optimiser Service Optimiser Open Internet Proxy
  17. 18. Bring Back The Love Source: YouTube
  18. 19. 6. Set Up a Mobile Marketing Business Inventory charging location reach identity reliability Delivery inbound inserts banners push sms Media planning & buying Back office & performance
  19. 20. Opening New Revenues Opportunities © 2008 Acision BV. All rights reserved Source : Ovum 2007 2007 2008 2009 2010 2011 $ 2 $ 4 $ 1 $ 3 $ 6 $ 8 $ 5 $ 7 Source : Acision 2008 Plain text Personalisation Convergence Mobilising the web Mobile broadband Mobile marketing Global ARPU
  20. 21. … Is King
  21. 22. Contact Is King
  22. 23. Sirous Kavehercy Market Development Director --------------------------------------------------------- Mobile: +31 65252 6222 Email: [email_address] Website: http://www.acision.com Skype: sirous.kavehercy MSN: sirous.kavehercy@hotmail.com

×